If you’re comparing Brevo vs AWeber in 2026, here’s the straightforward answer: Brevo wins for businesses that want an all in one platform combining email marketing, SMS, WhatsApp, chat, and a lightweight CRM. AWeber remains a solid choice for users who need simple, reliable email campaigns without the complexity of multichannel coordination.
Both tools are beginner friendly and affordable, but they serve fundamentally different needs. Brevo (formerly Sendinblue) has evolved into a comprehensive customer engagement suite, while AWeber stays true to its roots as a powerfully simple email marketing platform focused on newsletters and autoresponders.
The pricing logic also differs significantly. AWeber charges by subscriber count with unlimited sends, while Brevo prices by monthly email volume with options to add SMS and other channels. This distinction often determines which platform costs less for your specific situation.
Who should choose what:
- Choose AWeber if you run a blog, newsletter, or small business that only needs email campaigns and simple automation
- Choose Brevo if you want to unify email, SMS, and WhatsApp campaigns with CRM-style contact management
- Choose either if you’re just starting out—both offer free plans to test before committing
Brevo vs AWeber at a Glance (2026)
This snapshot comparison helps you make quick decisions about which platform fits your team’s requirements. Understanding the key features of each platform is crucial for choosing the right email marketing solution and optimizing your campaigns. The table below reflects product status as of early 2026, including recent AI-assisted features & updated pricing structures.
| Feature | Brevo | AWeber |
|---|---|---|
| Product Type | All-in-one customer engagement suite | Email-first marketing platform |
| Key Channels | Email, SMS, WhatsApp, Chat, Transactional | Email, Landing Pages |
| Automation Depth | Advanced visual journeys, multichannel | Basic sequences, email-focused |
| CRM Capabilities | Built-in lightweight CRM with deals/pipeline | None (requires integration) |
| Pricing Model | By monthly email sends | By subscriber count |
| Free Plan | 300 emails/day, unlimited contacts | 500 subscribers, limited features |
| Ideal User | Growing SMBs, ecommerce, agencies | Bloggers, creators, solo businesses |
Key differences that matter most:
- Brevo offers native multichannel messaging (SMS campaigns, WhatsApp campaigns) while AWeber focuses exclusively on email
- Brevo’s unified contact view connects marketing with sales data; AWeber uses traditional list management
- Brevo excels at complex customer journeys; AWeber excels at straightforward newsletter workflows
Company Snapshot & Product Positioning
Understanding each company’s origins helps explain why these platforms feel so different in practice.
AWeber launched in 1998 from Chalfont, Pennsylvania, making it one of the oldest email marketing software providers still operating. With over 20 years of experience, AWeber built its reputation on reliable autoresponders, responsive customer support, and accessible tools for non-technical users. The company emphasizes “powerfully simple email marketing” and has deliberately maintained a stability-focused approach to product development.
Brevo (formerly Sendinblue) started in 2012 in Paris and rebranded in 2023 to reflect its expansion beyond email into a full customer engagement platform. With a larger global team, Brevo now positions itself as a CRM-centric suite that handles email, SMS marketing, WhatsApp, live chat, and sales pipelines from a single dashboard.
AWeber’s roots in autoresponders and list management shape its email-first feature set. The platform evolves slowly and deliberately, which appeals to users who dislike frequent interface changes. AWeber targets creators, bloggers, and small businesses that want to create campaigns without steep learning curves.
Brevo’s multi-channel background leads to broader capabilities but also more moving parts to configure. The platform targets small to mid-size businesses that need unified contact records, targeted emails across multiple channels, and integrated sales tools.
Why Brevo & AWeber Feel So Different in Daily Use
Beyond feature lists, these tools create fundamentally different daily experiences because of their data models, channel scope, and workflow complexity.
AWeber’s list-first design makes newsletter and sequence workflows straightforward. You pick a list, design an email, set a schedule, and send. There’s less configuration overhead, fewer decisions to make, and a predictable user interface that rarely surprises you.
Brevo’s unified contact record lets teams centralize activity history across email, SMS, WhatsApp, forms, and deals. This power comes with a cost: you’ll spend more time upfront structuring contact data, custom fields, and automation rules to get the most from the platform.
AWeber typically changes more slowly, which appeals to teams that dislike frequent UI and feature shifts. Brevo ships broader enhancements—incremental AI assistance, new channels, updated workflows—that may require governance updates, role/permission adjustments, and process documentation.
Example days in each platform:
- AWeber Monday: Open dashboard, check last week’s campaign stats, duplicate your template, swap in new content, schedule for Thursday, done in 20 minutes
- Brevo Monday: Review cross-channel journey performance, adjust SMS timing based on click data, segment contacts who engaged with WhatsApp but not email, queue next week’s coordinated campaign across three channels
- AWeber vs Brevo difference: One focuses on execution speed; the other on optimization depth
Key Differences: Channels, Data Model, Automation, and Pricing
This section covers the core distinctions between Brevo vs AWeber that will most directly affect your daily marketing operations and long-term growth.
Email-Only vs Multichannel Messaging
Channel breadth is often the first practical filter when choosing between these platforms.
AWeber supports in 2026:
- Email campaigns and newsletters
- Basic landing pages for lead capture
- Sign up forms and popups
- Integration-dependent SMS (not native)
Brevo supports in 2026:
- Marketing emails and email automation
- SMS messages and SMS campaigns
- WhatsApp campaigns for customer engagement
- Live chat widgets
- Transactional emails via SMTP/API
- Optional phone integrations
Real-world use cases for Brevo’s multichannel setup include abandoned cart SMS reminders, WhatsApp order confirmations, and chat-to-email follow-ups that create seamless customer experiences.
Teams focused only on newsletters and simple sequences may find AWeber’s narrower channel scope less distracting and easier to manage. You won’t need to learn SMS compliance rules or coordinate WhatsApp opt-ins if you’re only sending engaging emails.
List-First vs Unified Customer View
AWeber’s model: Subscribers are grouped by contact lists, with tags and segments layered on top. This means you might have duplicate contacts across different lists, and statistics are often list-specific. It’s simple to understand but can create data fragmentation as you scale.
Brevo’s model: A single contact record with attributes, events, and relationships to deals or conversations. Brevo users access this unified view across multiple marketing and sales modules, creating a more complete picture of each customer.
Segmentation differences:
| Approach | AWeber | Brevo |
|---|---|---|
| Primary unit | Lists + tags | Unified contact record |
| Behavior tracking | Opens, clicks, purchases (via integration) | Opens, clicks, page visits, events, deal stages |
| Segment complexity | Basic filters | Dynamic segments with CRM fields |
| Duplicate handling | Possible across lists | Single contact, multiple attributes |
List-first is easier to reason about for simple newsletters, while unified view works better for lifecycle and account-based workflows where you need complete contact data in one place.
Automation & Journey Building Depth
Both AWeber and Brevo support triggers based on sign-ups, tag application, or behavior, but they differ dramatically in complexity and channel scope.
AWeber automation capabilities:
- Email-centric autoresponder sequences
- Welcome series automation
- Basic behavior triggers (opens, clicks)
- Time delays between messages
- Simple branching based on tags
- Campaign builder for visual workflow creation
Brevo automation capabilities:
- Visual workflow builder with drag and drop
- Multichannel steps (email + SMS + WhatsApp)
- Site events and product events as triggers
- Send-time optimization
- Frequency caps to prevent over-messaging
- Conditional splits on CRM fields, engagement, and custom attributes
- Advanced automation rules for complex scenarios
What both can do:
- Welcome series for new subscribers
- Lead nurture sequences
- Re-engagement campaigns for inactive contacts
Where Brevo handles more robustly:
- Abandoned cart recovery with SMS fallback if email isn’t opened
- Reactivation journeys with multichannel pacing across 30+ days
- Post-purchase upsell sequences triggered by specific product purchases
Pricing Models: Contacts vs Sends
Pricing logic often decides Brevo vs AWeber for budget-conscious teams. Understanding these models prevents surprise costs as you scale.
AWeber pricing (2026):
- Scales by number of subscribers in your account
- Free plan: Up to 500 subscribers with limited features
- Paid plans: Start around $15-20/month for 500 contacts
- Typically includes unlimited email sends per tier
- Annual billing discounts available
Brevo pricing (2026):
- Scales by number of emails sent per month
- Free plan: 300 emails/day to unlimited contacts. Brevo’s free plan also includes access to additional marketing tools such as basic automation, transactional emails, and SMS capabilities, making it a strong option for users who want more than just basic email marketing.
- Starter plan: Around $25/month for higher send limits
- SMS charged separately as credit bundles
- Feature bundles vary (Marketing Platform vs full Suite)
When each model is cheaper:
| Scenario | Better Value |
|---|---|
| Small list, high send frequency | AWeber |
| Large list, moderate sends | Brevo |
| Need SMS + email together | Brevo |
| Only email, simple needs | AWeber |
| 10,000 contacts, 2 campaigns/week | Depends on campaign size |
For a business with 10,000 subscribers sending two weekly campaigns, Brevo’s all-in-one approach avoids per-channel surcharges that might accumulate when adding SMS through other tools.
Feature-by-Feature Comparison (Email, Automation, Capture, Analytics, Platform)
This section helps teams map required capabilities to each platform. Whether you’re evaluating basic features or advanced tools, use this breakdown to identify gaps and strengths.
#1 Automation & Flows
Automation depth is often the deciding factor between Brevo vs AWeber, especially for businesses with complex customer journeys.
AWeber capabilities:
- Autoresponder sequences with time-based triggers
- Tag-based automation starts
- Simple if/then branching
- Time delays (hours, days, specific dates)
- Campaign versioning for A/B testing
- Basic reporting on automation performance
Brevo capabilities:
- Pre-built workflow templates (welcome, cart recovery, win-back)
- Multichannel steps combining email, SMS, and WhatsApp
- Send-time optimization based on contact behavior
- Frequency caps to prevent message fatigue
- Conditional splits on CRM fields, purchase history, and engagement
- Event-based triggers from website tracking
- B testing within automation flows
Ecommerce example: An abandoned cart sequence in Brevo might send an email after 1 hour, wait 24 hours, check if the cart was recovered, then send an SMS reminder if the email wasn’t opened. AWeber would handle the email portions but require external tools for the SMS component.
#2 Customer Segmentation
AWeber segments via:
- Lists (primary organizational unit)
- Tags applied manually or via automation
- Engagement metrics (opens, clicks, last activity)
- Simple purchase/behavior fields from integrations
- Custom fields for additional data points
Brevo segments via:
- Lists plus unified contact attributes
- CRM fields (deal stage, owner, value)
- Events (page visits, purchases, form submissions)
- API-imported data from external systems
- Cross-channel engagement (email + SMS + WhatsApp behavior)
Use case comparison:
A basic engagement reactivation in AWeber: “Subscribers who haven’t opened in 30 days” → send re-engagement email.
A multi-criteria lifecycle segment in Brevo: “High-value buyers (>$500 lifetime) who haven’t opened email in 30 days AND haven’t responded to last SMS AND have an open deal in pipeline” → route to sales team with notification.
#3 Multichannel Messaging & Transactional Email
AWeber remains essentially email-only and does not natively handle SMS or WhatsApp campaigns in 2026. Any multichannel coordination requires third-party tools and integrations.
Brevo’s multichannel capabilities:
- Marketing campaigns across email, SMS, and WhatsApp
- Transactional emails via SMTP relay or API (order confirmations, password resets, shipping notifications)
- Live chat widgets for website visitor engagement
- Unified inbox for customer conversations
- SMS marketing with country-specific compliance tools
Compliance note: Both platforms provide opt-in management tools, but responsibility for regional SMS rules, GDPR consent, and messaging regulations rests with the sender. Brevo offers more built-in compliance features for multichannel, while AWeber users handle compliance through their integration stack.
#4 Reporting & Campaign Analytics
AWeber reporting focus:
- Email opens and open rates
- Click tracking and click-through rates
- Bounce rates and unsubscribes
- Per-campaign performance comparisons
- Branded click-tracking links
- Basic reporting on automation metrics
- List growth over time
Brevo reporting capabilities:
- Cross-channel tracking (email + SMS + WhatsApp engagement)
- Journey-level analytics showing funnel progression
- Revenue attribution for ecommerce stores
- Contact-level activity timelines
- Heat maps for click patterns (on higher plans)
- Geographic and device data
- Exportable reports for stakeholder sharing
AWeber’s analytics suit teams that mainly need to know “did this campaign perform well?” Brevo’s analytics answer “how are customers moving through our entire engagement strategy?”
#5 Templates, Design, and Landing Pages
Both platforms offer extensive template libraries with drag and drop editors and mobile-responsive designs.
Template comparison:
| Aspect | AWeber | Brevo |
|---|---|---|
| Template count | 700+ customizable templates | 500+ email templates |
| Editor type | Drag and drop email builder | Drag-and-drop with HTML option |
| Design aesthetic | Classic, proven layouts | Modern, contemporary styles |
| Landing pages | Built-in builder included | Available with some plans |
| Saved blocks | Yes | Yes |
AWeber’s long-standing template library offers familiarity and reliability. Many users appreciate that these email templates have been tested across email clients for years. AWeber’s landing pages builder is useful for simple lead capture funnels without needing an external website builder.
Brevo’s templates tend to feel more modern and require less tweaking to look contemporary in 2026. Both brevo and aweber have improved their template galleries with block-based editing for faster production.
#6 Ecommerce Integrations & Store Data
AWeber integrations:
- Shopify, WooCommerce, Etsy, PayPal
- Primarily captures buyers and triggers email sequences
- 797 total integrations (many via Zapier)
- Tag-based purchase tracking
- Basic revenue reporting
Brevo integrations:
- Shopify, WooCommerce, PrestaShop, Magento
- Pulls store data into CRM for advanced automations
- 58 native integrations (more specialized)
- Revenue dashboards tied to campaigns
- Customer lifetime value tracking
Data-driven use case: With purchase history inside Brevo, you can segment “customers who bought Product A but not Product B within 30 days” and trigger a cross-sell sequence across email and SMS. AWeber would require more manual setup and potentially external data management to achieve similar granularity.
Pricing & Plans in 2026
Exact prices change, but the underlying model—contacts vs sends—remains stable and critical for budgeting decisions. Here’s how both AWeber and Brevo structure their pricing.
| Tier | AWeber (by contacts) | Brevo (by sends) |
|---|---|---|
| Free | 500 subscribers, 3,000 emails/month, branding | 300 emails/day, unlimited contacts |
| Entry paid | ~$15-20/month for 500 contacts | ~$25/month for 20,000 emails/month |
| Mid-tier | ~$30-50/month for 2,500 contacts | ~$35-65/month for 40,000+ emails/month |
| Higher volume | Custom pricing for 25,000+ | Custom pricing for enterprise needs |
Prices are approximate and should be verified on each platform’s website before committing.
AWeber Pricing
AWeber’s pricing starts around $15-20/month for approximately 500 contacts in 2026, with costs increasing in defined contact bands. Each tier typically includes unlimited email sends, which benefits heavy senders with relatively small lists.
What’s included at lower tiers:
- Core email campaigns and automation
- Basic email templates and email editor
- Limited landing pages
- Standard customer support
What’s unlocked at higher tiers:
- Advanced automation features
- A/B testing capabilities
- More landing pages
- Priority phone support (on some plans)
AWeber offers discounts for annual billing, typically around 15-20% savings compared to monthly payments.
Try AWeber Today
Brevo Pricing
Brevo’s free plan offers 300 emails per day to an unlimited number of contacts—a significant advantage for businesses with large lists and moderate sending needs. Brevo’s free plan stands out for its generous daily email sending limits, unlimited contacts, and the inclusion of additional marketing tools, making it highly attractive for startups and small businesses. The starter plan begins around $25/month with increased send limits and additional features.
SMS and additional channels:
- SMS is charged separately on a per-message credit basis
- Rates vary by destination country
- Credits can be purchased in bundles
Brevo organizes plans into “Marketing Platform” (email, automation, basic features) and expanded packages that include CRM, sales tools, and multi user access. Teams should verify current 2026 plan names and structures before purchasing.
Cost comparison scenario:
A 10,000-contact ecommerce store sending 2 campaigns per week (roughly 80,000 emails/month):
- AWeber: Higher contact-tier pricing applies
- Brevo: Mid-tier send volume, but all contacts included
For this scenario, Brevo often costs less while providing SMS and CRM capabilities that AWeber would require additional tools to match.
Try Brevo Today
Real-World Workflow Comparison: How They Behave in Practice
Understanding what using Brevo vs AWeber actually feels like week-to-week helps teams make better decisions than feature lists alone.
#1 Recurring Campaign Production
AWeber workflow: Open your main dashboard, review last week’s stats, select your list, duplicate a previous template, make content edits, schedule for your preferred time, and you’re done. Most users complete weekly newsletters in 15-20 minutes.
Brevo workflow: Choose your segment or saved audience, select an email template, optionally coordinate with SMS or WhatsApp sends, apply send-time optimization, and schedule. Add 10-15 minutes if you’re orchestrating multichannel touchpoints.
AWeber is usually faster for single-channel campaigns. Brevo excels when newsletters are one step in a broader cadence across multiple channels.
#2 Subscriber Growth and List Hygiene
AWeber approach:
- Sign up forms embedded on website
- Landing pages for lead magnets
- Integration imports from other tools
- Periodic manual clean-ups based on engagement metrics
- Tag management for subscriber organization
Brevo approach:
- Website forms and popups
- Chat capture from live conversations
- CRM import and API feed from external systems
- Dynamic segments with automated suppression rules
- Unified contact data management across modules
AWeber’s model makes growth and cleaning easier to understand for non-technical users. Brevo offers more automation for larger, data-heavy lists but requires initial setup investment.
#3 Lifecycle Follow-Ups and Reminders
A welcome series in AWeber: Create a sequence of 5-7 emails, set time delays between each, add optional tag-based branching, and let it run. Maintenance is minimal—occasional content refreshes.
A welcome series in Brevo: Build a visual workflow with email touchpoints, add SMS for contacts who don’t open the first email, include conditional exits for users who purchase, and use frequency caps to prevent over-messaging.
AWeber favors stable, long-running sequences. Brevo invites frequent iteration and optimization using journey-level metrics.
#4 Multichannel Coordination in a Single Week
AWeber users mainly coordinate email timing and list selection. Dependencies on other teams or tools are minimal. Your weekly promotional campaign is straightforward: segment, design, schedule, send.
Brevo users often coordinate with sales or support teams to align email, SMS, WhatsApp, and chat outreach. A weekly promotional campaign might include:
- Monday: Email announcement to full list
- Wednesday: SMS reminder to non-openers
- Friday: WhatsApp message to VIP segment
- Ongoing: Chat banner for website visitors
This coordination requires defined automation rules to avoid over-messaging customers across channels.
#5 Performance Visibility and Iteration
AWeber’s iteration loop:
- Review email-level stats weekly (opens, clicks, unsubscribes)
- Test subject lines or send times in future campaigns
- Gradually refine content based on engagement patterns
- Clean lists based on activity thresholds
Brevo’s iteration loop:
- Analyze journey-level data and cohort performance
- Review multi-channel contributions to revenue
- Adjust workflows, frequency caps, and segment criteria
- Optimize based on cross-channel engagement patterns
Smaller teams may prefer AWeber’s lighter analytics. Growth-oriented or ecommerce teams get more actionable insights from Brevo’s deeper reporting.
#6 Team Workflow and Approvals
AWeber suits: Solo marketers, small teams, businesses that rely on informal approvals and quick edits. One person can manage everything without complex role structures.
Brevo suits: Organizations needing formal review flows, multiple user roles with defined permissions, and clear ownership across marketing and sales functions.
Brevo’s multi user access and permission system handles scenarios where marketing drafts campaigns, managers approve, and sales teams access contact records. AWeber keeps things simpler but offers less granular control for larger teams.
If your week looks like this… choose AWeber:
You spend 30 minutes drafting a newsletter, send it to your 2,000 subscribers, check opens the next day, and move on to other work.
If your week looks like this… choose Brevo:
You coordinate email campaigns with SMS follow-ups, review journey analytics, sync with sales on lead quality, and optimize based on cross-channel conversion data.
Reviews, Ratings, and Market Perception
Third-party ratings provide a snapshot of user satisfaction, though they should be considered alongside your specific requirements.
Aggregate ratings (2025-2026):
| Platform | G2 Score | Capterra Score | Review Count |
|---|---|---|---|
| Brevo | ~4.5/5 | ~4.5/5 | 5,700+ reviews |
| AWeber | ~4.2/5 | ~4.4/5 | 1,000+ reviews |
Pros for AWeber:
- Ease of use and intuitive interface
- Helpful onboarding resources and tutorials
- Responsive customer support via multiple support channels
- Reliable email deliverability
- Extensive template library
Cons for AWeber:
- Limited multichannel options
- Less sophisticated automation compared to modern platforms
- User interface feels somewhat dated
- Pricing can become expensive for larger lists
Pros for Brevo:
- Excellent value for money
- Multichannel capabilities in one platform
- Integrated CRM saves tool costs
- Powerful automation and segmentation
- Generous free plan
Cons for Brevo:
- Learning curve due to feature breadth
- Navigation can feel complex initially
- Some users report occasional support delays
- Requires more upfront configuration
Which Platform Should You Choose?
The “modern all-in-one vs traditional email marketing” framing cuts to the heart of this decision. Your choice depends on three axes: communication channels (email-only vs multichannel), operational complexity (simple vs lifecycle-oriented), and budget model (contacts vs sends).
If you only need email campaigns and want the fastest path to sending newsletters, AWeber’s stability and simplicity win. If you’re building customer journeys across multiple channels and want unified contact records, Brevo’s breadth justifies the additional complexity.
AWeber: When a Proven Email-First Tool Is Enough
Ideal users:
- Bloggers and content creators
- Solo consultants and coaches
- Small local businesses
- Newsletter publishers
- Teams that mainly send regular email campaigns
Strengths:
- Intuitive setup for basic email marketing
- Strong educational resources and tutorials
- Responsive customer support with phone support on higher tiers
- Simple list management that’s easy to understand
- Predictable contact-based pricing
- 700+ email templates ready to customize
Trade-offs:
- Limited to email (no native SMS or WhatsApp)
- Less advanced automation for complex sequences
- No built-in CRM for sales/marketing alignment
- May need AWeber alternatives if you outgrow email-only
Yes AWeber works well if you value “set-and-forget” email sequences and minimal tooling complexity. AWeber excels at straightforward marketing campaigns without requiring technical expertise.
Try AWeber Today
Brevo: For Modern Multichannel and CRM-Aware Marketing
Ideal users:
- Ecommerce brands with complex customer journeys
- SaaS startups managing trial-to-paid conversion
- Marketing agencies serving multiple clients
- Growing SMBs needing unified customer data
- Teams ready for integrated marketing and sales
Strengths:
- Unified contact view across all touchpoints
- Multi-channel campaigns (email, SMS, WhatsApp, chat)
- Deep automation with visual workflow builder
- Integrated CRM and sales tools
- Cost-effective for large lists with moderate volume
- Brevo’s free plan offers generous limits
Trade-offs:
- Steeper learning curve initially
- More configuration required upfront
- Requires clearer internal processes and governance
- Fewer total integrations than some other platforms
Brevo offers the best tool for teams investing in lifecycle marketing, personalization, and long-term customer relationships across multiple touchpoints. Brevo excels when you need more than basic email marketing.
Try Brevo Today
FAQ’s About Brevo vs AWeber
Can I migrate from AWeber to Brevo (or vice versa)?
Yes, both platforms allow CSV exports of contacts, tags, and basic data. Contacts and custom fields transfer well, but automations and engagement history rarely migrate perfectly. Plan to rebuild your sequences and allow time for list hygiene after migration.
Which is better for beginners in 2026?
AWeber is more beginner friendly for pure email marketing with less complexity to navigate. Brevo offers more power but requires more initial learning. Both provide extensive tutorials and support—your choice depends on whether you want simplicity or capabilities.
How do both platforms handle GDPR and consent management?
Both AWeber and Brevo provide consent tracking, preference centers, and compliance tools for GDPR. Brevo’s unified contact record makes consent management across channels more straightforward. Both tools require users to implement proper consent collection practices.
Do both integrate with WordPress, Shopify, and Zapier?
Yes. AWeber offers more total integrations (797 vs Brevo’s 58), but Brevo’s integrations are often deeper for ecommerce and CRM use cases. Both work with major platforms including WordPress, Shopify, WooCommerce, and Zapier.
Which is better for ecommerce specifically?
Brevo offers stronger ecommerce capabilities with revenue attribution, abandoned cart workflows across channels, and CRM integration for customer lifetime value tracking. AWeber handles basic ecommerce email well but lacks native multichannel and deeper analytics.
How do support channels and response times compare?
AWeber provides 24/7 support via email, chat, and phone, with a reputation for personalized onboarding and responsive service. Brevo offers email, chat, and phone support (phone on higher tiers), with 24/7 availability and dedicated account managers for larger accounts.
Talkroute’s Recommendation: Brevo vs AWeber
Our recommendation:
- Choose AWeber if you want simple, stable, email-first campaigns with minimal setup and your businesses don’t need SMS or WhatsApp.
- Choose Brevo if you want to centralize contact data and run multichannel, lifecycle-oriented marketing from one platform.
Both platforms offer free options to test before committing. Start with Brevo’s free plan if multichannel matters to your growth. Start with AWeber’s free tier if you want to launch email marketing campaigns this week without learning new services.
Before signing up for any paid plan, verify current pricing and features on each platform’s website—software evolves quickly, and 2026 may bring new tiers or capabilities worth considering.
With free plans available from both Brevo & AWeber, businesses can explore the services, test features, and access support before committing to a paid plan—making it easier than ever to find the right fit for their marketing needs.
Disclaimer: This post may include affiliate links.
Stephanie
Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.
Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 200k entrepreneurs to start, run, and grow their businesses.