There are quite a few options out there now, if you’re looking for an ecommerce platform, but there are only a few great ones. BigCommerce is one of the best platforms you will find for a variety of reasons.
In short, they are 100% secure, remarkably easy to use, and they provide the features and tools that are the most useful to you, built right in already. You can utilize BigCommerce by yourself or let your developer set it up–either way, you’ll come out with excellent results. Here’s why we love them.
1. Extremely Easy to Use
Probably the greatest feature of BigCommerce is that you don’t have to be a pro to set up your online store, and it will come out looking beautiful. Take as much time as you want to get everything just right, but the software actually requires very little setup for those who need to get up and running fast, with the look that you want.
Add updates without doing any coding. Choose from a huge variety of landing page and full-site templates created by expert designers. Build your site from a control panel that you can actually understand and interact with easily.
There are even marketing and conversion features built right into it. It’s so easy that you will probably find yourself having a lot of fun building your website.
2. Secure and PCI Compliant
For any serious ecommerce business, security is always a top concern. When it comes to security, it’s always smarter to go with a hosted platform because you’re going to get better quality, included security features than you would have if you were self-hosting.
Any account on any plan with BigCommerce will get you ironclad security and Level 1 PCI compliance, and if you need something more for your business, there is also an Enterprise level which offers protection from DDOS attacks on your system, as well as multi-layered security. Here are a few of the security features you get:
- perimeter and server-specific firewalls
- file integrity scanners
- intrusion detection software
- 24/7 human monitoring
- cutting-edge DDOS mitigation
Those features give you the peace of mind that you need to have when you’re trying to run an online business, so that you can just focus on making the site as successful as it can possibly be.
3. Seamlessly Move Your Existing Site to BigCommerce
The first thing that instills confidence when you sign up with BigCommerce is that they are not new to the migration process of moving your ecommerce site from one platform to theirs. They have successfully migrated over 20,000 stores to their service.
It doesn’t make any difference which platform you’re currently using; you can migrate your business without issue. Got a lot of products and pricing data? Not a problem. BigCommerce enables you to import and export products and data at any time with ease.
You can get started with moving your store in and replatform with BigCommerce as soon as you sign up (the migration process takes less than an hour in most cases), and if you hit any snags while you’re at it, 24/7 support will be available to help with anything you need.
4. Comprehensive Payment Features
And we come to the most essential element of any ecommerce platform, the payment section. You honestly could not pick a better service than BigCommerce for payment features because they allow you to take pretty much any form of payment.
What’s more is that you can use whatever payment gateway you prefer without being charged a penalty, like many other hosted ecommerce platforms do. More than 40 payment gateways are pre-integrated, serving more than 100 countries, while including 250+ local payment methods. Here are just some of the payment gateways that are available to you with their platform:
Amazon Pay; Authorize.net; BeanStream; Chase Integrated Payments; Chase Merchant Services; eWay Rapid; Global Payments; MIGS; NetBilling; PayPal powered by Braintree; PayStation; QuickBooks Payments; SecureNet; Square; Stripe; WorldPay… and a lot more!
Even with all these different payment options, there can still be some friction at checkout if your site is not 100% optimized for mobile.
That means your website not only needs to be easily readable on a phone or tablet, but it has to be ready to accept all forms of mobile payments, as well. BigCommerce gives you the tools to accept any kind of mobile wallet, so that your customers can tap and pay right from their phone without any friction.
Accept payments from digital wallets such as PayPal, Apple Pay, Chase Integrated Payments, Amazon Pay, and VISA Checkout, with a single click.
5. Built-In Conversion Features that Are Beyond Industry Standard
So, what are conversion features in the first place? If you’re not familiar with the term, “conversion”, as it applies to content marketing, it basically means the following: Of all the visitors to your website, some will become your paying customers, and some will not. Those who become paying customers have converted from simply a visitor, to an actual paid client. And so this is the goal of the conversion features BigCommerce offers your business.
To begin with, one of the most valuable conversion tools you can use is the abandoned cart saver, which is an ingenious way of automatically sending your shoppers a customizable series of emails motivating them to make a purchase from the items in their abandoned cart.
Another great tool you can use to increase your conversions is incentivizing buyers with built-in coupons and discounts for certain customers whom you know are planning to make a purchase.
Yet another great way convert potential buyers is by offering them filters to improve search effectiveness, such as size, color, brand, and custom product attributes.
The idea is to give your customers more reasons to buy, which they did not see before, thus converting those people into buyers, when they would otherwise be just casual shoppers.
6. Included Tools to Streamline Operations
Aside from all of those excellent resources, there are even more resources to further streamline the operations of your business.
One of the most impressive aspects of the BigCommerce platform is that it has a completely open API architecture, which is extremely easy for developers to use and gives you access to tech solutions providers in more than 20 categories. Leading ecommerce tools are also built into the platform, including services such as ShipperHQ, ShipStation, and Avalara.
That’s one of the joys of using BigCommerce that sets your mind at ease–everything is already built in, and there is rarely an instance when you will need to bring in a third-party application that isn’t already integrated. If you have an existing online store, or if you’re starting up a new one, do yourself a favor and try out BigCommerce. There are a few great platforms available now, but none are quite as easy to use or have so many effective tools as BigCommerce.
Try BigCommerce out today and see for yourself!
Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.
Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 100k entrepreneurs to start, run, and grow their businesses.