Grow Your Business Wednesdays

We share tips & advice to help you grow your business.

Grow Your Business Wednesdays

We share tips & advice to help you grow your business.

Grow Your Business Wednesdays

We share tips & advice to help you grow your business.

Our Latest Article


How to Optimize Workflow for Your Projects June 19, 2019 -   Being productive in your business and completing all of your tasks and projects is more than just working all the time. You could even say that optimizing workflow is actually more important than just working a ton of hours, ...

Recent Posts

How to Handle Employee Performance Reviews Productively June 12, 2019 -   Performance reviews. The meetings that only the most deranged person would actually look forward to but are very necessary for employers to keep everyone on track, and for employees to learn how they can improve and advance in the ...
What Keeps Your Employees Happy & High-Functioning June 5, 2019 -   Keeping employees happy has to be one of the most misunderstood elements of running a business. Every business owner thinks they know how to do it, and most have a whole team of employees who wish they found themselves ...
6 Ways to Pinch Pennies & Cut a Ton of Company Spending May 29, 2019 -   Businesses have been looking for ways to cut their operating costs for as long as businesses have existed. It can be a troublesome area because business owners have to sort of use triage to figure out what gets cut ...
How to Infuse Your Company with a Positive Attitude May 22, 2019 -   You might be thinking, “I don’t really care if everybody has a positive attitude. I just want them to get their work done.” As a business owner that needs to make sure your product gets made and sold consistently ...
Why Entrepreneurs Have to Continually Improve Themselves May 15, 2019 -   There is an existential imperative of which most of us are aware, while others are not, that tends to reward us when we put in the effort to improve ourselves by forcing ourselves to grow and learn in new ...
7 Ways that Owners Give Their Business a Terrible Image May 8, 2019 -   When you’ve got a small business to run, there’s a lot to stay on top of, and you may not spend a whole lot of time worrying about the image that your business projects to customers. You should, though, ...
The 7 Most Common Blunders Made by New Small Businesses May 1, 2019 -   Small businesses seem to pop up like weeds these days, but that doesn’t automatically mean that all of the owners know what they’re doing. There is also a large portion of them who have zero experience with running a ...
12 Tips from Experts on How to Grow Your Home Business April 24, 2019 -   There will likely be plenty of people telling you what they know to be the ultimate secret to grow your home business, so it can be tough to discern who you should listen to. So, instead of giving you ...
Toll Free or Local Number: Which One Does Your Business Need? April 18, 2019 -   Something as simple as a phone number isn’t often on the minds of entrepreneurs starting a business for the first time. With most business tools found in the cloud or on your computer, you probably won’t need to worry ...
6 Reasons to Take a Vacation from Your Business This Summer April 17, 2019 -   Attention Business Owners: You have to take a vacation sometime. The unfortunate truth is that business owners work too hard, and they rarely even have the thought that they will get to take a vacation. Running a business is ...
Top 10 Giveaways to Show Appreciation to Your Customers April 10, 2019 -   What does it mean to take care of your customers? Just about every business on Earth claims to “take care” of their customers in some way, shape, or form; but what do they mean when they make that claim? ...
10 Signs That You’re a Smart Business Owner April 3, 2019 - There are all types of business owners, at all levels of talent and experience. You might be just breaking into small business ownership with a lot of skill and talent, but you also might be a veteran owner with decades ...
Why You Should Pay Employees Over Minimum Wage March 27, 2019 -   Minimum wage has been a touchy topic for a long time. People have to make at least some kind of a regular wage, so they have to take what they can get sometimes. Not everyone is qualified enough or ...
12 Fun & Professional Business Voicemail Greetings for 2019 March 24, 2019 -   The voicemail greeting is an important element of your business’ phone system because it is often the first impression of your business that customers will have. Creating a really good voicemail greeting is a unique opportunity that you can ...
How to Deal with Employee Tardiness & Absences March 20, 2019 -   The issue of tardiness and absenteeism is a difficult issue for both employers and employees, and it can be a sensitive one to deal with. What we hope to do here is to demystify the reasons that it happens, ...
How to Prepare Your Business for Tax Season March 13, 2019 -   Tax season can be a stressful time for business owners.. and even more so if you don’t have any help to pull all of your information together. Probably the most important point is to take care of it as ...
8 Team-Building Exercises That Will Boost Morale March 6, 2019 -   As a business owner, you’ve got to keep your team together, and more to the point, you’ve got to make sure that everyone on your team actually feels connected to one another. Team-building activities can benefit your business in ...
6 Ways to Show Employees that They’re Valuable February 27, 2019 -   As someone running a business, making the extra effort to show your employees that they’re valuable is probably not the highest item on your list of priorities, with so many other things to worry about that are necessary to ...
Don’t Wear Too Many Hats as a Small Business Owner February 20, 2019 -   The truth is that, as a small business owner, you will naturally find yourself handling all kinds of different tasks, being pulled in multiple directions at the same time. Even though that’s the case, you still shouldn’t have to ...
6 Ways to Create Positive Word of Mouth Advertising February 13, 2019 -   Even with the myriad ways to market and advertise your product today, word of mouth is still the best, most reliable way to attract new business. It’s also one of the toughest to create, which is why any business ...
8 Personalized Notes to Give Your Customers for Valentine’s Day February 6, 2019 -   It’s always good if you can find an occasion to send out a note to your customers, to show them that you haven’t forgotten about them, and that they aren’t just a number to you. Sending out a personalized ...
How to Use the Local Press to Grow Your Small Business January 30, 2019 -   Since you probably put most of your marketing efforts into online media, there is an outlet you most likely haven’t paid much attention to--local mainstream media. You definitely should be paying more attention to online content marketing, but at ...
How to Be a Better CEO January 23, 2019 -   So, you’re the CEO of your own company. That’s a huge accomplishment and a fantastic position to be in, but just being in the position doesn’t mean that you’re automatically good at it. It’s easy to just sit back ...
Why Focused Company Meetings Are Not Useless January 16, 2019 -   Company meetings are either time well spent to move work along and benefit everyone in attendance, or they are the absolute bane of your existence. Which of these categories your meetings fall into depends mainly on how productive they ...
5 Ideas to Reduce Your Business’ Fulfillment & Shipping Costs January 9, 2019 -   With the many factors that contribute to devising a plan for fulfillment and distribution of your product, as cheaply and efficiently as possible, this can be a real challenge for businesses. If you approach it with a keen eye ...
2019: A Year of Promise and Advancement of Technology January 2, 2019 -   This year is looking like it’s going to be an interesting one, and I don’t mean that in a negative way. 2018, with so many cultural shifts in our country and little crises for small businesses, has been interesting ...
How to Cut Your Turnover Rate and Retain Employees December 26, 2018 -   It’s hard to find great people to work for your company, and it’s hard to hold on to them. It’s not even the fault of the person hiring an employee. Many times, it just can’t be helped for a ...
How Can You Offer a Lifetime Warranty and Stay in Business? December 19, 2018 -   A lifetime warranty is something that is generally misunderstood, and you won’t find too many businesses who offer it today. Generally, that is most likely because businesses are afraid of it and assume they may end up dishing out ...
Can You Really Benefit from Trade Shows? December 12, 2018 -   Trade shows seem kind of antiquated, but if you haven’t considered them as a legitimate resource for growing your business, then you’ll be surprised how helpful they can be to give you ideas and make useful contacts, to start ...
Do You Need a Human Resources Department? December 4, 2018 -   Human resources. This is the department of a business that seems more extracurricular than essential, but when certain issues arise with people on your team, HR can absolutely save you. When you’re a new business or still very small, ...
Evolution of Advertising: Past to Present November 27, 2018 -   Advertising has been around for a long time, much longer than most of us realize. Technically, the first advertisement occurred whenever was the first time someone told another person that they could get some item for a certain price, ...
Are Billboards a Good Option for Small Businesses? November 20, 2018 -   This question actually has a multi-faceted answer, and to introduce the topic, I unfortunately have to give the always-irritating non-answer, “Well, yes and no”. I hate to start this article off with a non-answer, but by the end of ...
Should You Sell Your Successful Startup? November 13, 2018 -   When your company starts doing very well, you may come to the point where you have to make a decision. Do you sell it and cash out, or keep your company and continue building it? There are benefits to ...
How Small Businesses Can Compete with Big Companies & Win November 7, 2018 -   To enter an industry as a business owner where big companies are already operating in the space is a bold prospect and very intimidating. Though it’s not statistically likely that you’re going to be able to jump in and ...
Best Practices for Maintaining Relationships While Running a Business October 31, 2018 -   Today, we’re going to look into how you can best manage all of your relationships with the people in your professional and personal life when you have a business to run at the same time. Running your own business ...
Using Personal Social Media Accounts for Your Business October 15, 2018 -   When businesses start using social media to promote their business, they tend to think of it as a free-standing campaign which has nothing to do with their personal activity on social. Yes, the business is a separate entity; however, ...
How Often Should You Post on Your Business Blog? October 14, 2018 -   This is a question that many marketers and business owners tend to struggle with; meanwhile, the answer may be simpler than you think. Chances are, you have a blog attached to your business’ website where you post some sort ...
Why Email is the Perfect Way to Reach Your Customers October 9, 2018 -   Email is a somewhat unique and interesting form of electronic communication because it was one of the first ways that people utilized the Internet on a mass scale and is still in wide use today. While social media platforms ...
Business Blogs 101: Why Every Business Needs One October 8, 2018 -   There’s no judgment here, whatsoever, but you’re in the minority if you don’t have a blog attached to your business’ website.   You may have noticed other businesses with blogs and wondered why they are bothering with it. Here’s ...
Is It a Good Idea to Use Cloud Backup Services? October 8, 2018 -   We’re all familiar with cloud data backup services, but how many of us actually use those services? A lot of us do use them because a variety of cloud backup providers still have quite a few customers. They’ve been ...
Should You Have a Podcast to Promote Your Business? October 7, 2018 -   Podcasts can be very tricky. Like any other up and coming medium, there are a ton of people creating their own podcasts to try and break into the limelight and get an audience to tune into whatever their content ...
Can You Make It Anywhere as a Small Business? October 2, 2018 -   At some particular point in your life, you decide that you are going to be an entrepreneur. You thought about it for a long time, maybe discarded the idea a few times, and then one day, you settle it ...
Why You Should Be Using Twitter for Your Small Business September 26, 2018 -   Yes, you should be tweeting about your business. Even though you may have zero interest in Twitter, there is no questioning the amount of influence it has on our culture today, in every capacity. If you aren’t sure how ...
4 Actionable Steps to Avoid Starting Your Day Late September 25, 2018 -   Even the most professional people can have trouble starting their day on time. It typically stems from a couple of wrong moves right at the beginning, causing a domino effect that can set back your entire day. By correcting ...
Is YouTube a Viable Platform for Small Business? September 19, 2018 -   It’s a new age of small business, and the ways in which entrepreneurs approach it are changing right along with it. You may think, if you’re a traditional thinker, that something like a YouTube channel is a ridiculous platform ...
What to Do When You Get a Bad Review September 18, 2018 -   Even if you have an excellent product and fantastic customer service, someone will inevitably leave a bad review about your company at some point. It can be aggravating and concerning when this happens, but you can still diffuse any ...
Can a Business Owner Wear Too Many Hats? September 11, 2018 -   It’s a point of pride for business owners that they “wear a lot of different hats”, or have their “fingers in many pies” (insert your cliché of choice here). If you’re proficient at it and are able to manage ...
When to Take or Ignore Advice for Your Business August 28, 2018 -   When you’re starting a business or have been running one for a while, you can bet that people around you will make sure you know what they think about it. They may be family, friends, mentors, or colleagues, and ...
Why Do So Many Small Businesses Fail? August 21, 2018 -   In a time when more new businesses are opening up than ever, why are so many of them being forced to close their doors, and so quickly? The reasons for the failure of small businesses are as varied as ...
Trade in Bad Habits for New Ones to Be More Effective August 14, 2018 -   Business owners don’t just need to streamline their company’s operations—they need to streamline themselves if they want to be really successful. There are a lot of things that can hold you back when running a business. Consider these negative ...
How You Should React to Negative Reviews August 7, 2018 -   It’s going to happen at some point, if it hasn’t already happened to you; you’re going to come across some negative reviews or feedback about your business. Your first instinct will most likely be to panic and get angry ...
Why a Business that Sells One Thing is Usually More Successful July 31, 2018 -   A lot of businesses have a kind of multiple personality disorder, so to speak, that makes it really difficult for their customers to connect with them. Even if you are good at producing a lot of different things and ...
4 Things that Will Keep Your Customers Waiting On Hold July 24, 2018 -   Pretty much the last thing that anybody wants when they call into a business is to sit on hold. Be that as it may, callers can reach a level of acceptance, for a few specific reasons, and decide it ...
How to Make Your Business Known for What You Sell July 17, 2018 -   One of the greatest ways to make sure customers come to you when they need a certain product is to project the impression that you are the go-to provider or purveyor of whatever that thing is. This post discusses ...
5 Reasons Your Customers Will Accept a Higher Price July 10, 2018 -   One of the most unfortunate mistakes that business owners make is setting their price point too low, even when they know that their product is worth more. They do this because they don’t believe people are willing to pay ...
Email Reputation: What It is, and Why It Matters July 3, 2018 -   Email reputation is kind of a buzzword recently, and it’s a good thing because this is something that all professionals and business owners should give some thought to. Email is a form of communication that we all thought would ...
4 Simple Steps to Turn a Disgruntled Customer into a Loyal One June 26, 2018 -   To pull a one-eighty with a customer who is already upset for one reason or another takes a measure of skill and a great deal of patience, but this is the epitome of truly taking care of a customer. ...
4 Tips for Emergency Preparedness in Your Office June 19, 2018 -   The motto, “Be prepared for anything,” extends beyond writing everything you can think of into your bylaws. As a business owner, you also need to be ready for practical emergencies which have the potential to cause massive problems for ...
Essential Strategies for Maximizing Your Workspace June 12, 2018 -   The physical space that you use daily to get all of your work done honestly cannot be overemphasized. This is where you spend most of your time, and it has to be conducive to comfort and productivity, among other ...
How to Get Employees to Do What You Want Them to Do June 5, 2018 -   While it is paramount to let your employees be independent to get their best work out of them, you can also use conscientious strategy to encourage the results that you need. Take these suggestions under advisement. There is absolutely ...
How to Handle Losing an Employee May 22, 2018 -   Whether it comes as a surprise, or you see it coming from a mile away, losing someone in your employ is a challenge. It can be disorienting, emotional, and stressful. How you deal with the change will determine how ...
Doing Business in a Direct-to-Consumer World May 8, 2018 -   Direct-to-consumer business is putting a lot of pressure on resellers. Until now, manufacturers, artists, artisans, and producers of all kinds have never had the platform to put their product in the hands of enough customers to support a viable ...
This is Why Being an Entrepreneur Isn’t Glamorous April 19, 2018 -   More and more people are pouring into the arena of small business to earn the right to call themselves entrepreneurs, but how many of them stay in the game and produce a thriving small business? The title has always ...
Can You Go Analog in a Digital Business World? April 17, 2018 -   Technology has enabled us to conduct business way faster and smarter than we ever could before. You’ll find no argument here that technology clearly gives us an advantage; that’s not what’s on the table here. This is about boosting ...
How to Respond to Bad Word-of-Mouth: Head-On April 10, 2018 -   People talk. They always do, and they always have. How you respond to it as a business (if you should respond at all) depends on the nature and severity of what people are saying, and who is saying it. ...
7 Reliable Ways to Impress Your Customers April 3, 2018 -   If you want to really impress your customers, then you have to give them more than what they usually get from other businesses. It’s not necessarily grand gestures that will get their attention; the little things that prove to ...
Think of Your Business as a Work in Progress March 27, 2018 -   Have you had some good success? Been in business for a while? If your business has been doing pretty well for a good amount of time, then you’re likely developing a false sense of security. There aren’t very many ...
What Makes Your Business Special? That’s Your Key March 13, 2018 -   Think of all the businesses in the world as species of fish in an ocean, and then imagine all of the individual fish within each species. In the current corporate climate, there are more species and families than there ...
3 Questions to Ask Before Starting a Second Business March 6, 2018 -   When a business owner finds that they have a successful small business, they have a tendency to look beyond it and consider opening up another one. That can either turn out to be a massive triumph or a dismal ...
Don’t Let Adversity Throw You Off Your Game February 20, 2018 -   Maintaining a successful small business is fraught with battles every day, that threaten to compromise what you’ve worked so hard to build, and it is enough to injure your confidence or even make you feel as if you need ...
Is Greater Technology Becoming a Distraction? February 14, 2018 -   Do you ever get the feeling that you’re not operating at full capacity? It’s difficult to pin down what the reason for that is, and though there is sometimes an event or personal hardship that takes you down a ...
How to Be Calm When Dealing with Customers February 6, 2018 -   Do your customers ever make you angry? It’s pretty much guaranteed that it will happen sometimes, which is why it’s imperative that you have a plan to manage it. Some CSRs have a talent for this, and some do ...
How to Write the Subject Line of a Marketing Email January 30, 2018 -   How much time do you spend thinking about the subject line of your emails before you send them out? Hopefully, you spend a good while thinking about it because it’s more important than the body of the email, by ...
When the Luster of Your New Business Wears Off January 23, 2018 -   The dictionary literally defines luster as “a period of five years”. That’s one of its definitions, anyway, but the point is that it is temporary. When you open a new business that is well-planned out, there’s a good chance ...
7 Ways to Keep Resistance from Killing Your Focus January 16, 2018 -   The idea, or interpretation of “resistance”, as it is used in this post, was originally authored by Steven Pressfield in his book, The War of Art.   What is Resistance? For the purposes of this article, think of resistance ...
3 Reasons Why Millennials are Good for Your Business January 4, 2018 -   It’s easy to discount their generation because it’s the majority opinion that Millennials have an undue sense of entitlement and are not willing to work for success. To believe this is to buy into a stereotype as unfounded as ...
Is Technology Really Helping Us to Get More Done? December 21, 2017 -   Generally speaking, it is counterproductive to limit the use of technology for a business, but at the same time, it is absolutely valid to limit your use of technology, personally, to increase productivity. It’s a big pill to swallow ...
Future Capital: Set Money Aside To Build Wealth December 12, 2017 -   What you’ll see in this post is not groundbreaking by any means. It’s simple, it’s elementary, but it may be one of the most important practices that you employ for your business. It may even save your business one ...
How to Stay Productive, Even When You’re Overwhelmed November 30, 2017 -   The problem with being afflicted with burnout when you’re a business owner is that you can’t exactly stop and smell the flowers for a while, and then come back when you’re refreshed and re-centered. The business isn’t going to ...
For Business Owners Who Don’t Play Well with Others November 16, 2017 -   When we think of someone who runs a business, we get a picture in our mind of a person who is always wheeling-and-dealing, shaking hands and putting on a smile during meetings—generally impressing everyone they encounter. It’s easy to ...
22 Tips for Running an Exceptional Small Business November 14, 2017 -   No matter what level you are on, this comprehensive list of tips can provide a foundation for running your small business in a growth-minded fashion, as well as help you to avoid many of the pitfalls on the road ...
Inside the Mind of Your Customer: Why They Lash Out November 9, 2017 -   The first step to improving relations with your customers is to understand where they are coming from. This article isn’t necessarily about customer service, but at the same time, improved service is a byproduct of knowing what motivates your ...
Top 5 Questions You Should Ask Your Job Applicants November 2, 2017 -   To make your interviews a little more potent and find the right people more quickly, you just have to ask the right questions. You’ll see below that some of these are pretty straightforward, but to gain real insight about ...
What to Do When You Make a Mistake with a Client October 31, 2017 -   No matter how careful you are, mistakes will be made from time to time. Whether it’s a low-level representative of the company or upper management, someone will eventually make an error that affects a customer, and there should be ...
6 Things You Should Never Say to a Customer October 26, 2017 -   Any professional who works with customers on a regular basis is bound to say something off-putting or not quite appropriate to a customer, sooner or later. The difference between a normal statement and one that is offensive to a ...
How to Resolve Customer Issues in One Email October 24, 2017 -   Serving customers by communicating through email is one of the most common channels for customer support today, as well as the generally preferred method of companies. While it is a great way to answer questions and solve issues, the ...
Too Much, Not Enough: How to Manage Your Inventory October 17, 2017 -   The problem business owners run into with inventory is simple: As the demand for each product rises and falls, it can be difficult to order just the right amount of product, especially if it’s perishable. This drives owners mad ...
5 Reasons Your Team Doesn’t Trust You October 10, 2017 -   Do you get the feeling that your team is murmuring behind your back and cursing the ground you walk on? Well, you might just be paranoid; but you also may be doing things that you’re not even aware of ...
How to Handle Your Toughest Business Decisions October 5, 2017 -   We all dread it; that day when we’re forced to choose one of two paths that each might lead to an unforeseeable future. Those choices are especially scary when it applies to your business, but even so, you can ...
Do You Communicate as Well as You Think You Do? October 3, 2017 -   We stress the value of communication in this blog, and there is good reason for that. It is, first of all, something to which people normally don’t give much thought; and secondly, everyone thinks they are good at it. ...
Why There Are Some Customers You Shouldn’t Listen To September 21, 2017 -   Any respectable business is driven to listen to its customers—all of its customers, if possible—because that’s how you know what you should change about your product or service and what the shortcomings are that you need to address. The ...
6 Signs that Your Business is Taking Over Your Life September 7, 2017 -   This is an article about not letting your work get the better of you; it’s about not losing yourself in your business, which can be detrimental to your well-being. Honestly, it is necessary sometimes to devote pretty much all ...
How Old & New Entrepreneurs Can Teach Each Other August 31, 2017 -   With a massive, multi-generational assortment of entrepreneurs existing today, who are running everything from the small businesses in your neighborhood, to vast corporations, it means there are all kinds of business owners who each have their own knowledge and ...
3 Ways You Are Overcomplicating Your Business August 29, 2017 -   The idea of this is to encourage you to take a look at your business from the inside, out, and to examine three elements in particular: Your aesthetic, product options, and web presence & design. So many businesses tend ...
Why Your Customers Need to Know They’re Valued August 22, 2017 -   Businesses have a secret. It’s actually glaringly obvious, but they seem to act like it’s a secret because most hardly ever mention it—the big secret is that they can’t exist without their customers. Business owners and consumers alike all ...
5 Practical Sales Tips to Make You a Better Closer August 15, 2017 -     1. Listen & Respond If you happen to be on the phone with a potential lead, then one of the absolute most important points to remember is to be a good listener. This comes naturally to some people; ...
Make More Sales by Avoiding These 5 Mistakes August 10, 2017 -     Entrepreneurs have all types of personalities. Some are brilliantly charismatic, some excel at reading people to know how to approach them, some are hopelessly introverted or antisocial, and some entrepreneurs simply don’t know what can be potentially disheartening ...
10 Essential Quotes from Veteran Business Owners July 20, 2017 -     When you’re starting a new business, you need advice from experienced entrepreneurs who have been in the game. You can scour the Internet for endless articles about how to approach running a small business, or you can look ...
Finding Your Own Rhythm to Get More Work Done July 18, 2017 -     Business owners and professionals of any kind all want to figure out how to be more productive. The best way to be productive and grow your business or career is not to simply white-knuckle it, by forcing yourself ...
7 Steps to Being a Huge Success with a Small Team July 13, 2017 -     The truth is that many small businesses don’t quite have as many people on their team as they would like to have because they’re, well… small (and growing). In the ideal situation, it’s great to have one employee ...
First Impressions: Win Over Customers in Seconds July 6, 2017 -     First impressions are crucial. We decide within seconds whether we like or trust a person within seconds of meeting them. The same is true for a customer meeting a new business for the first time, and their impression ...
10 Warning Signs of Investors You Should Avoid June 29, 2017 -     Business funding. Without it, nothing happens. The moral of this story is simply to be cautious when choosing an investor and not to let your eagerness to find capital cloud your judgement. Chances are, the perfect investor for ...
Teach Your Customers Not to Mistreat Employees June 27, 2017 -     We can easily forget that there is a proverbial line which customers should not cross when interacting with employees of a business, and there are people who are more than happy to cross that line if they’re allowed ...
How Small Expenses Can Really Hurt Your Business June 20, 2017 -     Many small businesses run things on a pretty tight budget to make sure they stay in the black, and to maintain that budget, they will naturally start thinking about cutting costs, to save large chunks of money where ...
20 Quotes You’ll Love from Entrepreneurs & Authors June 15, 2017 -     Everyday work and life become a little uninspiring? Do you feel that you’re losing your passion? It’s still in there, you may just need to wake up your spirit, and these quotes are sure to stir the pot—20 ...
How to Protect Your Investments of All Kinds June 13, 2017 -     If you own a business, that means you have various investments, some of which may not even seem like an investment. Anything into which you put your time, money, or energy has to be monitored and protected, whether ...
Creativity in Business: Beating the Status Quo June 8, 2017 -     When people think of business ownership, they tend to think of the people who are running those businesses as left-brainers—highly ordered and analytical professionals who think like machines. Although these traits are valuable to a business owner, the ...
Choosing the Best Equipment for Your Business June 6, 2017 -     Creating a space for your patrons and filling it with product is not enough to establish your business as the premium choice among your competitors. To do this, you need industry-standard facilities and quality equipment. Why a business ...
16 Startling Facts & Statistics for Entrepreneurs June 1, 2017 -     The following are some facts and stats that may surprise you, and even if not, they are valuable pieces of information that will give entrepreneurs a better understanding of how to approach running and organizing their business.   ...
Grow Your Human Capital by Investing in Your Team May 30, 2017 -     We’re all familiar with startup capital and working capital, but how much do you value your human capital? Even with all the technology available today, human beings, the people who work for you and with you, are still ...
Creating an Experience Your Customers Can’t Resist May 25, 2017 -     Your top priority as a business owner is fattening up that revenue stream, but there are a variety of different elements that contribute to it. What immediately comes to mind are things like product quality, good customer service, ...
5 Ways to Save Your Business from Being Sued May 23, 2017 -     Small businesses usually have legal counsel on deck, to protect themselves in the event of a lawsuit, but it’s far better to avoid getting sued in the first place. It’s unfortunate that entrepreneurs who go to great lengths ...
Entrepreneurs: Simple Answers to the Big Questions May 16, 2017 -     Is great customer service worth the cost? How much should you pay yourself? Do you need a building? Take it or leave it, you’ll find here answers to these questions and more; the universal questions of startup and ...
6 Common Email Templates for Professionals May 11, 2017 -     A personalized message is always the best way to connect with people, whether they are colleagues, friends, or customers. But if you’re short on time, or not sure what to say, these prepared templates are a great way ...
4 Extraordinary Stories of Great Customer Service May 9, 2017 -     These are exceptional examples that give us a standard which anyone who works in customer service can strive to achieve. Though we may not be able to make such extraordinary gestures towards our customers every day, of course, ...
5 Products that Your Business Can Learn From May 4, 2017 -     One of the best ways to dial-in your product is to learn from those who have already discovered ways to be successful. The products you’ll see here have capitalized on established marketing psychology, provided solutions for the needs ...
5 Ways You Can Stand Out from Your Competitors April 25, 2017 -   Do you have a lot of competitors, and are having trouble setting your business apart from the rest? Your potential customers are waiting to see some selling point that defines you as the better choice of all the options ...
Use a Secret Shopper to Learn About Your Business April 20, 2017 -     Remember secret shoppers? It used to be a lot more commonplace than it seems to be now, but this was, and still is, a great way to gain insight into how your business is performing overall. It can ...
7 Encouraging Facts About Being an Entrepreneur April 18, 2017 -     There’s no doubt about it, running a small business is no walk in the park. While it has its challenges, there are also personal, as well as practical benefits to being a business owner. Here are a few ...
5 Things You Never Knew PayPal Could Do April 13, 2017 -     Everybody knows that PayPal is a tool that many businesses can’t do without. What’s more is that the company has grown to such a degree that it has a hand in all sorts of different areas of commerce ...
Specialized Crowdfunding to Meet Any Need April 11, 2017 -     Most of us are familiar with the concept of crowdfunding to promote a creative project or other pursuits, as it has become woven into the fabric of commerce. As you start to look into different crowdfunding platforms, you ...
How to Keep Your Head with a Struggling Startup April 6, 2017 -     When you hear about startups, they are usually success stories of thriving businesses, but this isn’t a perfectly accurate reflection of reality. Many startups are wildly profitable at first but can’t be sustained for the long haul, and ...
3 Techniques for Defining Your Brand Identity March 28, 2017 -     Brand identity is a little easier to pin down than your brand, in general, for which there are varying definitions due to its tendency towards the abstract. Jeremiah Gardner puts it simply in his article, “The difference between ...
Are You Giving Your Customers Too Many Options? March 23, 2017 -     Although it wasn’t always the case, the general idea for businesses today is to give customers as many options as possible because that’s what they demand. Is that what they actually want, though? It’s exciting to have a ...
How to Pay Yourself While Growing Your Business March 9, 2017 -     Business ownership is a hectic occupation. On top of all the expenses of daily operations, there is always something else that needs to be paid off or financed, such as a new business opportunity that, if you play ...
Talkroute Blog Year in Review: Top Posts of 2016 March 2, 2017 -     We’ve laughed, we’ve cried… not really—this isn’t that kind of blog. We have covered a lot of ground though, exploring everything from market research, to optimizing your phone system. Over the past year, the goal was to focus ...
Promoting Your Business as Family Can Boost Sales February 22, 2017 -     Many businesses could attract a great many more customers than they are, simply by telling their story. You may not think that your story matters much to customers, but in fact it can be just the element that ...
3 Exceptional Stories of Small Business Success February 16, 2017 -     There are thousands of new small businesses opening every day, and though it’s remarkable enough to start any new business, there are some that innovate beyond what is expected. The following are 3 outstanding stories of small businesses ...
Why Small Businesses Fail and How to Prevent It February 9, 2017 -   We hear the statistics all the time: “Thousands of new businesses open every day; half of all businesses tank after 5 years,” and so on. So why is the outlook for new business owners so dismal? You could have ...
5 Places to Find Customer Feedback You Can Use January 31, 2017 -     Tracking down customer feedback can be tricky business. You would think it would be easy to find, but when you actually start looking, you end up wading through all kinds of comments that may not be useful to ...
How to Look Behind the Data: An Introduction January 26, 2017 -     Many small businesses are driven by data, some using it for only some operations, and others using it to direct the entire course of the business. The problem with data, though, is that it doesn’t always give you ...
Targeting Customers with Contextual Advertising January 24, 2017 - Contextual advertising is the latest method that marketers and advertisers use to target consumers online and attempt to steal their attention in hopes of converting them to paying customers. It’s a form of online marketing that we all love to ...
Heat Maps: Worth Every Penny—or a Waste of Time? January 20, 2017 -     Heat maps are a jumping-off point; they are a good start. There are some flaws that unfortunately prevent heat maps from being a go-to resource that reveals concrete data. No, you can’t be sure that the visitor is ...
How to Promote Your Company by Bragging January 10, 2017 -     The method a business uses to advertise will be different in each case, and there is no single method that works for everyone all the time. Some will see a significant response from aggressive ad campaigns, while others ...
Multitasking vs. Single Tasking: Which is More Effective? December 29, 2016 -     Do you consider yourself a multitasker? Just about everyone does, and none of us are afraid to brag about it. But you have to ask yourself, are you actually multitasking? Not only that, but we have to consider ...
16 New Year’s Resolutions for Entrepreneurs December 26, 2016 -     We’re headed into another new year that promises to be very interesting, at the very least. Below, you will find 16 New Year’s resolutions that are perfect for entrepreneurs, from cleaning out the office, to updating your company ...
3 Undignified Stories of Office Christmas Parties December 21, 2016 -     When coworkers gather together for some spirits and holiday cheer, they sometimes forget that they’re at a work party. The alcohol doesn’t help, and some pretty awkward things can happen when everyone lets it all hang out. These ...
Why Business Owners Need a Mental Health Day December 20, 2016 -     In this country, we have been brought up to pursue success at any cost, by way of the American Dream (most of us have, anyway). Though this universally-held dream of the good life has been all but debunked ...
Top Complaints of Customers Calling a Business December 15, 2016 -     Welcome greeting is too long. The initial greeting someone hears when they call you should ideally have a duration of only a few seconds, and it can even be a simple, “Thank you for calling [your business]”. A ...
9 Effective Ways to Shorten Your Work Meetings December 8, 2016 -     If your meetings regularly exceed their scheduled time, or they just generally seem to take too long, then this post is for you. Long, unproductive meetings are extremely common, but you can get them running like a swiss ...
How to Run Multiple Businesses from a Single Phone December 6, 2016 -   When you’re not familiar with virtual phone systems, the idea of running more than one business from a single phone might seem like a really bad idea, if it’s even possible at all. But it is more than possible; ...
6 Things You May Not Know About Your Customers November 29, 2016 -     To understand your customers takes diligence. You have to listen to their feedback, as well as look at data about their behavior. In the end, you need to know a few foundational elements of what makes customers tick, ...
10 Steps to Handle a Tough Customer on the Phone November 10, 2016 -     1. Listen. This has to be one of the most crucial aspects of handling difficult callers, and customers in general. When you really listen to what they are trying to tell you, you are simultaneously showing concern and ...
4 Ways to Simplify How You Do Business November 3, 2016 -     Business owners are always looking for new ways of streamlining everything they do, to save time, money, and energy. Here, we explore a few ways to simplify your business and eliminate clutter, in favor of potency.   1. ...
11 Sure Ways to Keep Your Customers Coming Back October 27, 2016 -     Although getting return customers isn’t rocket science, there is definitely more to it than hanging a sign on the door that says, “Please Come Again!”. Here are 11 effective ways to win over your customers and keep them ...
6 Lists Every Business Owner Should Have October 25, 2016 -     It’s just one of those simple, indispensable things—a list. Whether you are the type of person who likes to use them, or not, the items you put on these lists might end up saving you a huge amount ...
7 Sample Thank You Notes for Business October 17, 2016 -     It doesn’t take much to make a positive impression on people, and when you just need a way to show your appreciation without taking up a lot of time, there are few things that are as quick or ...
Loving What You Do is Appealing to Customers October 13, 2016 -     Consumers have a lot of options for any given product these days. There are many factors that cause someone to choose one business over another, and the enthusiasm of the owner is one of those factors. Passionate owners ...
5 Quick Ways to Maintain Your Business Contacts October 11, 2016 -     Every day, as we get busy with all the chores that are necessary to keep a business running, it is very easy to neglect the people with whom we have formed professional relationships along the way. In this ...
5 Ways to Use Your Impulses for Social Media October 6, 2016 -     1. Post company photos to engage a visual culture. Are you snapping photos all day long? That’s not a bad thing. In fact, you can use this impulse to your advantage by sharing those photos with your followers, ...
Why No Business is Too Small for a Phone System September 29, 2016 -     Any size business must sound professional. Just because you’re a small business, that doesn’t mean that you have to sound like you’re small, does it? No matter what size your company is, professionalism is always a goal of ...
4 Simple Steps to Get Return Customers September 27, 2016 -     When it comes to running a store, return customers are essential because there are a finite number of people in a given area.   Creating a place that compels customers to come back is not altogether complicated. Generally ...
Death in the Afternoon: Keeping Your Energy After Lunch September 20, 2016 -     Many of us have come to dread that languid hour, around 3:00 or so, when doing business seems not quite worth the effort and your energy inexplicably escapes you.   Even if your lunch consists of nothing more ...
5 Time-Saving Tips for Customer Support September 15, 2016 -     Answering customer issues and troubleshooting problems can be difficult to manage and very time-consuming. Whether you’re a one-man or one-woman show, responding to every customer yourself, or working with a team of support agents, these tips offer simple ...
How to Tell if Your Prices are Too Low September 13, 2016 -     Typically, business owners will quickly correct their prices in the beginning when they realize their product or service really is worth more, and people are willing to pay for it. This can, however, be a problem that you ...
4 Ways to Start Improving Your Company’s Image September 8, 2016 -     This is a word that may inspire a different idea in each person’s mind, but one thing we can all agree on is that image has to do with public perception.   For the purposes of this article, ...
3 Ways to Stay Interested in Your Business August 30, 2016 -     When you’re in business, it can be very easy to become bogged down and worn out from the never-ending stream of tasks necessary for you to keep everything running smoothly. The key to becoming inspired about your work ...
What to Do When Your Business is Losing Money August 16, 2016 -     No one ever said it was easy to run your own business, but they also never say what kind of disposition you must have to endure the trials.   We all know about the more famous delights of ...
4 Reasons to Convert to a Seasonal Business August 11, 2016 -     There’s a vital question you should ask yourself, when business is [persistently] slow and you can’t seem to pull it out of the slump.   Before you completely rewrite your business plan or dump thousands into a new ...
How to Keep Your Business Open for Decades August 9, 2016 -     It’s true that small businesses are forced to close their doors every day, but you don’t have to become a part of that statistic. If you think bigger and plan for growth, then you may be able to ...
5 Ways to Properly Use Emoticons at Work August 4, 2016 -     You could say that it’s unprofessional, but in this day and age, using emoticons to express intention, feeling, and even inflection is fairly ubiquitous in personal, as well as professional life.   If you refuse to employ these ...
4 Expert Tips for Moms with a Home Business July 26, 2016 -     Moms can be some of the most tenacious and determined people of all, so it’s no surprise that many of them decide to take on the ambitious task of starting a home business.   The Mom/CEO position is ...
How to Create Enticing Email Marketing Campaigns July 12, 2016 -     We all have a pretty good idea of what email marketing is because pretty much everybody has received this kind of email. A successful campaign makes the recipient feel valued, provides useful information to them, and compels them ...
An Old-School Idea that Could Transform Small Businesses July 7, 2016 -     It seems there used to be a certain ideal people had about doing business—maybe there were many ideals—but the one entrepreneurial imperative that always captures my imagination is the one that drove entrepreneurs serve their customers without cutting ...
Are You in the Wrong Business? These Symptoms Will Help You Decide June 27, 2016 -     Is your business making you miserable? Does success seem to elude you? Well, that could mean that you need to keep fighting the good fight, or it could mean that you should consider a new line of work. ...
User Experience 101: A Philosophy of Simplicity June 23, 2016 -     There is a subtle element of design which cannot be stressed enough and is absolutely necessary to creating a positive interaction with your customers, and that is user experience. Everybody’s talking about UX now, but good designers have ...
3 Indispensable Practices for Any Business Deal June 21, 2016 -     The days seem to fly by most of the time, when you’re running a business. You go into work, catch up with all of your emails, putting out fires here and there while you continue the endless search ...
5 Strategies Big Businesses have Known for Decades June 7, 2016 -     1. Beware of the S-curve around the corner. You can bet that this bedrock principle is an integral part of any established business’ growth plan. As outlined in a lucid article by Dave Power on barriers to growth, ...
Top Tech for Tracking Online Customer Behavior June 2, 2016 -     For small businesses trying to grow, the pursuit for tools that give you a clearer picture of what makes your customers tick is never-ending.   Methods for understanding your customers’ interest and motivation used to be basically limited ...
Black Hat SEO: Is It Really as Evil as They Say? May 26, 2016 -     There is a lot of discussion about the strategies that are used by SEO marketers today, and rightfully so because this medium is the greatest driver of online traffic to company websites.   There are a variety of ...
Online Marketing Terms, Decoded: SEO, CTR, ROI, and All the Rest May 17, 2016 -     We Americans have always loved using codes of all kinds to communicate, and maybe that’s the reason that you can’t go five minutes without hearing someone use an acronym these days.   In any technical field, and especially ...
Your Customers are Shopping from Their Phones. Is Your Website Prepared? May 12, 2016 -     If you’ve ever used your phone to view a website that was not optimized for mobile, then you know how necessary this is. A website that does not function properly on mobile devices is not just irritating to ...
Conversion 101: Create Content that Attracts the Right People May 5, 2016 -     What is content, and what does it mean today? The word is now ubiquitously used to describe just about any media on the internet. There is an ocean of “content” on the web today, and it is growing ...
5 Reasons Originality is Necessary for Business May 2, 2016 -     Be original, and you’ll have more fun doing your job. Think about the time when your business was just getting off the ground. Difficult as it may have been, it was pretty exciting because you either had a ...
5 More Reasons You Should Get Up Really Early April 28, 2016 -   OK, so you already know that it’s good to get up early, we all know it, and it’s no secret. So why don’t we all do it?   The truth is that not all of us are wired to ...
How to Make Your Small Business Seem Like a Big Business April 26, 2016 -   Your business has many different areas that need to be optimized to keep everything running smoothly. As one of the most vital elements of any business, your phone system has to be set up to handle anything your customers ...
It Takes More than a Cell Phone to Run a Business April 21, 2016 -   The ability to run a business from your cell phone affords you a great deal of freedom and flexibility, but at the same time, it can add a lot of frustration.   The problem with doing this is that ...
6 Ways Your Voicemail Can Make or Break Your Business April 19, 2016 -   Ask yourself this: Where would your business be without voice messaging? If you can’t reliably intercept and organize your business’ voice mail, then you can’t really serve your customers. This is one of the reasons that Talkroute exists in ...
10 Ways to Keep from Burning Out at Work April 12, 2016 -     1. Don’t give yourself unreasonable deadlines. Of course, there are some deadlines that are given to you, which you have no control over, but you can minimize unneeded pressure on yourself if the deadlines you set to complete ...
11 DIY Web Design Mistakes, And How To Avoid Them April 6, 2016 -   Building a website for your business is easier than ever, but that doesn’t mean that you still can’t make a mess of it. Just as if you were a professional web designer creating a site for a client, you ...
17 Best Quotes from Famous Entrepreneurs March 24, 2016 -   Sometimes we all need a little nudge to keep fighting the good fight, and that’s especially true if you’re running a small business. Fortunately, we can stand on the shoulders of those who have gone before us, been through ...
Your Competitors are Not the Enemy; They are Your Friends March 15, 2016 -   Many business owners fear that a strong competitor will put them out of business, or at least take some of their customers. As long as your market is large enough, however, there are usually plenty of customers to go ...
What Makes the Best Phone Tree for Business? March 3, 2016 -   Customizable Call Menus The anchor of any professional phone system is the phone tree, or IVR, or call menu. You’ve probably realized, like hundreds of thousands of other businesses owners have, that utilizing a service which provides a professional ...
Going Paperless: Is It Really Worth It? March 1, 2016 -   So we all know that we have to save the trees and that it’s a good thing to cut down on paper waste, right? But let’s be honest—that’s not why we’re storing and managing all of our information from ...
4 Simple Steps to Reducing Your Carbon Footprint February 25, 2016 -   Let’s face it—most of us probably don’t put in as much effort as we should, when it comes to reducing our carbon footprint. You may be surprised how easy it actually is for your business to reduce its impact ...
121 Small Business Tools to Help Increase Revenue February 19, 2016 -   As a business owners, we are always looking for ways to save time, increase productivity, lower costs, and attract new customers. While your first instinct may be to throw money at the weak parts of your business, simply reevaluating ...
When Customer Service Fails… It’s Actually Pretty Entertaining February 16, 2016 -   All of these companies paid the price for terrible customer service, but we have to thank them for the interesting and hilarious stories that resulted from their blunders. This is exactly how NOT to handle your customers, and we ...
Customer Care is Essential: Here’s How to Do it Better February 11, 2016 -   There are 2 basic schools of thought, when it comes to customer care: You’re either reactive—responding to customers only when there’s a problem; or, you’re proactive, in which case you provide service that exceeds customers’ expectations through a system ...
Why a Business Owner Might Have to Adjust Their Salary February 9, 2016 -   It seems like a no-brainer: Pay all your operating costs, and whatever’s left over is yours, right? Well, that’s true; you’ve earned it. On the other hand, you may want to set your salary a little lower than you ...
Cultivate Business Relationships to Build an Active Network February 3, 2016 -   People are Buying YOU There was a teacher who once told me, “No matter what you do, someone’s always watching.” This is something that most of us realize, and yet, we don’t actively think about it. That was a ...
Brand Management Explained: The Entrepreneur’s Guide February 2, 2016 -   What is Branding? The first thing to understand about this is that a brand is more than just a name with a logo. When we talk about “creating a name for yourself,” we’re talking about putting together the whole ...
The Market Research Process: A Fresh Perspective January 28, 2016 -   Even if everyone you talk to says they love your business idea, that doesn’t mean that it’s a good one. First of all, people say a lot of things; what they say they would buy and what they will ...
How to Write a Contract that Protects Your Business January 26, 2016 -   Contracts do more than keep us honest; they make it possible to preserve the rights of everyone involved. Just because 2 people in a business relationship are both honest doesn’t mean that something can’t go wrong. There are a ...
Compare Bigcommerce vs. Shopify: A Quick Overview January 21, 2016 -   So, you’ve decided to set up an online store, and you’re presented with a few options for a place to build it. Among the front-runners are Bigcommerce and Shopify. Both of these ecommerce builders will give you a seamless ...
Elevate Your Speaking Skills: Professional Communication 101 January 19, 2016 -   They say that silence is golden, but if you have to talk, then it can’t hurt to equip yourself to handle the transaction. In business relationships, there are dos and don’ts as there are when you’re relating with anyone. ...
10 Ways to a High Success Factor: Pro vs. Amateur January 14, 2016 -   “Living a Princely life requires that you learn to think and reason like the Prince, talk and behave like him, react like him as well.” —Jaachynma N.E. Agu   Everyone started in business with the vigor and ambition of ...
The Value of IVR for Your Business’ Phone System January 12, 2016 -   IVR, also known as an auto attendant, phone tree, or call menu, exists to save time and frustration for you and your callers by directing them to the right person or department. With an automated call menu, you won’t ...
The Advantages of Social Networking: How to Find New Customers January 7, 2016 -   Including social media in your marketing campaign can significantly amplify the impact of your business’ regular content or latest promotion. If you play your cards right, you can create a snowball effect that puts your content in front of ...
Google Apps vs Office 365: Which is Right for Your Business? January 5, 2016 -   What makes one brand of productivity software stand out from others? There are variables that determine what kind of operating tools will make work easier and more efficient, but the vast majority of businesses are going to choose software ...

Our Latest Article


How to Optimize Workflow for Your Projects June 19, 2019 -   Being productive in your business and completing all of your tasks and projects is more than just working all the time. You could even say that optimizing workflow is actually more important than just working a ton of hours, ...

Recent Posts

How to Handle Employee Performance Reviews Productively June 12, 2019 -   Performance reviews. The meetings that only the most deranged person would actually look forward to but are very necessary for employers to keep everyone on track, and for employees to learn how they can improve and advance in the ...
What Keeps Your Employees Happy & High-Functioning June 5, 2019 -   Keeping employees happy has to be one of the most misunderstood elements of running a business. Every business owner thinks they know how to do it, and most have a whole team of employees who wish they found themselves ...
6 Ways to Pinch Pennies & Cut a Ton of Company Spending May 29, 2019 -   Businesses have been looking for ways to cut their operating costs for as long as businesses have existed. It can be a troublesome area because business owners have to sort of use triage to figure out what gets cut ...
How to Infuse Your Company with a Positive Attitude May 22, 2019 -   You might be thinking, “I don’t really care if everybody has a positive attitude. I just want them to get their work done.” As a business owner that needs to make sure your product gets made and sold consistently ...
Why Entrepreneurs Have to Continually Improve Themselves May 15, 2019 -   There is an existential imperative of which most of us are aware, while others are not, that tends to reward us when we put in the effort to improve ourselves by forcing ourselves to grow and learn in new ...
7 Ways that Owners Give Their Business a Terrible Image May 8, 2019 -   When you’ve got a small business to run, there’s a lot to stay on top of, and you may not spend a whole lot of time worrying about the image that your business projects to customers. You should, though, ...
The 7 Most Common Blunders Made by New Small Businesses May 1, 2019 -   Small businesses seem to pop up like weeds these days, but that doesn’t automatically mean that all of the owners know what they’re doing. There is also a large portion of them who have zero experience with running a ...
12 Tips from Experts on How to Grow Your Home Business April 24, 2019 -   There will likely be plenty of people telling you what they know to be the ultimate secret to grow your home business, so it can be tough to discern who you should listen to. So, instead of giving you ...
Toll Free or Local Number: Which One Does Your Business Need? April 18, 2019 -   Something as simple as a phone number isn’t often on the minds of entrepreneurs starting a business for the first time. With most business tools found in the cloud or on your computer, you probably won’t need to worry ...
6 Reasons to Take a Vacation from Your Business This Summer April 17, 2019 -   Attention Business Owners: You have to take a vacation sometime. The unfortunate truth is that business owners work too hard, and they rarely even have the thought that they will get to take a vacation. Running a business is ...
Top 10 Giveaways to Show Appreciation to Your Customers April 10, 2019 -   What does it mean to take care of your customers? Just about every business on Earth claims to “take care” of their customers in some way, shape, or form; but what do they mean when they make that claim? ...
10 Signs That You’re a Smart Business Owner April 3, 2019 - There are all types of business owners, at all levels of talent and experience. You might be just breaking into small business ownership with a lot of skill and talent, but you also might be a veteran owner with decades ...
Why You Should Pay Employees Over Minimum Wage March 27, 2019 -   Minimum wage has been a touchy topic for a long time. People have to make at least some kind of a regular wage, so they have to take what they can get sometimes. Not everyone is qualified enough or ...
12 Fun & Professional Business Voicemail Greetings for 2019 March 24, 2019 -   The voicemail greeting is an important element of your business’ phone system because it is often the first impression of your business that customers will have. Creating a really good voicemail greeting is a unique opportunity that you can ...
How to Deal with Employee Tardiness & Absences March 20, 2019 -   The issue of tardiness and absenteeism is a difficult issue for both employers and employees, and it can be a sensitive one to deal with. What we hope to do here is to demystify the reasons that it happens, ...
How to Prepare Your Business for Tax Season March 13, 2019 -   Tax season can be a stressful time for business owners.. and even more so if you don’t have any help to pull all of your information together. Probably the most important point is to take care of it as ...
8 Team-Building Exercises That Will Boost Morale March 6, 2019 -   As a business owner, you’ve got to keep your team together, and more to the point, you’ve got to make sure that everyone on your team actually feels connected to one another. Team-building activities can benefit your business in ...
6 Ways to Show Employees that They’re Valuable February 27, 2019 -   As someone running a business, making the extra effort to show your employees that they’re valuable is probably not the highest item on your list of priorities, with so many other things to worry about that are necessary to ...
Don’t Wear Too Many Hats as a Small Business Owner February 20, 2019 -   The truth is that, as a small business owner, you will naturally find yourself handling all kinds of different tasks, being pulled in multiple directions at the same time. Even though that’s the case, you still shouldn’t have to ...
6 Ways to Create Positive Word of Mouth Advertising February 13, 2019 -   Even with the myriad ways to market and advertise your product today, word of mouth is still the best, most reliable way to attract new business. It’s also one of the toughest to create, which is why any business ...
8 Personalized Notes to Give Your Customers for Valentine’s Day February 6, 2019 -   It’s always good if you can find an occasion to send out a note to your customers, to show them that you haven’t forgotten about them, and that they aren’t just a number to you. Sending out a personalized ...
How to Use the Local Press to Grow Your Small Business January 30, 2019 -   Since you probably put most of your marketing efforts into online media, there is an outlet you most likely haven’t paid much attention to--local mainstream media. You definitely should be paying more attention to online content marketing, but at ...
How to Be a Better CEO January 23, 2019 -   So, you’re the CEO of your own company. That’s a huge accomplishment and a fantastic position to be in, but just being in the position doesn’t mean that you’re automatically good at it. It’s easy to just sit back ...
Why Focused Company Meetings Are Not Useless January 16, 2019 -   Company meetings are either time well spent to move work along and benefit everyone in attendance, or they are the absolute bane of your existence. Which of these categories your meetings fall into depends mainly on how productive they ...
5 Ideas to Reduce Your Business’ Fulfillment & Shipping Costs January 9, 2019 -   With the many factors that contribute to devising a plan for fulfillment and distribution of your product, as cheaply and efficiently as possible, this can be a real challenge for businesses. If you approach it with a keen eye ...
2019: A Year of Promise and Advancement of Technology January 2, 2019 -   This year is looking like it’s going to be an interesting one, and I don’t mean that in a negative way. 2018, with so many cultural shifts in our country and little crises for small businesses, has been interesting ...
How to Cut Your Turnover Rate and Retain Employees December 26, 2018 -   It’s hard to find great people to work for your company, and it’s hard to hold on to them. It’s not even the fault of the person hiring an employee. Many times, it just can’t be helped for a ...
How Can You Offer a Lifetime Warranty and Stay in Business? December 19, 2018 -   A lifetime warranty is something that is generally misunderstood, and you won’t find too many businesses who offer it today. Generally, that is most likely because businesses are afraid of it and assume they may end up dishing out ...
Can You Really Benefit from Trade Shows? December 12, 2018 -   Trade shows seem kind of antiquated, but if you haven’t considered them as a legitimate resource for growing your business, then you’ll be surprised how helpful they can be to give you ideas and make useful contacts, to start ...
Do You Need a Human Resources Department? December 4, 2018 -   Human resources. This is the department of a business that seems more extracurricular than essential, but when certain issues arise with people on your team, HR can absolutely save you. When you’re a new business or still very small, ...
Evolution of Advertising: Past to Present November 27, 2018 -   Advertising has been around for a long time, much longer than most of us realize. Technically, the first advertisement occurred whenever was the first time someone told another person that they could get some item for a certain price, ...
Are Billboards a Good Option for Small Businesses? November 20, 2018 -   This question actually has a multi-faceted answer, and to introduce the topic, I unfortunately have to give the always-irritating non-answer, “Well, yes and no”. I hate to start this article off with a non-answer, but by the end of ...
Should You Sell Your Successful Startup? November 13, 2018 -   When your company starts doing very well, you may come to the point where you have to make a decision. Do you sell it and cash out, or keep your company and continue building it? There are benefits to ...
How Small Businesses Can Compete with Big Companies & Win November 7, 2018 -   To enter an industry as a business owner where big companies are already operating in the space is a bold prospect and very intimidating. Though it’s not statistically likely that you’re going to be able to jump in and ...
Best Practices for Maintaining Relationships While Running a Business October 31, 2018 -   Today, we’re going to look into how you can best manage all of your relationships with the people in your professional and personal life when you have a business to run at the same time. Running your own business ...
Using Personal Social Media Accounts for Your Business October 15, 2018 -   When businesses start using social media to promote their business, they tend to think of it as a free-standing campaign which has nothing to do with their personal activity on social. Yes, the business is a separate entity; however, ...
How Often Should You Post on Your Business Blog? October 14, 2018 -   This is a question that many marketers and business owners tend to struggle with; meanwhile, the answer may be simpler than you think. Chances are, you have a blog attached to your business’ website where you post some sort ...
Why Email is the Perfect Way to Reach Your Customers October 9, 2018 -   Email is a somewhat unique and interesting form of electronic communication because it was one of the first ways that people utilized the Internet on a mass scale and is still in wide use today. While social media platforms ...
Business Blogs 101: Why Every Business Needs One October 8, 2018 -   There’s no judgment here, whatsoever, but you’re in the minority if you don’t have a blog attached to your business’ website.   You may have noticed other businesses with blogs and wondered why they are bothering with it. Here’s ...
Is It a Good Idea to Use Cloud Backup Services? October 8, 2018 -   We’re all familiar with cloud data backup services, but how many of us actually use those services? A lot of us do use them because a variety of cloud backup providers still have quite a few customers. They’ve been ...
Should You Have a Podcast to Promote Your Business? October 7, 2018 -   Podcasts can be very tricky. Like any other up and coming medium, there are a ton of people creating their own podcasts to try and break into the limelight and get an audience to tune into whatever their content ...
Can You Make It Anywhere as a Small Business? October 2, 2018 -   At some particular point in your life, you decide that you are going to be an entrepreneur. You thought about it for a long time, maybe discarded the idea a few times, and then one day, you settle it ...
Why You Should Be Using Twitter for Your Small Business September 26, 2018 -   Yes, you should be tweeting about your business. Even though you may have zero interest in Twitter, there is no questioning the amount of influence it has on our culture today, in every capacity. If you aren’t sure how ...
4 Actionable Steps to Avoid Starting Your Day Late September 25, 2018 -   Even the most professional people can have trouble starting their day on time. It typically stems from a couple of wrong moves right at the beginning, causing a domino effect that can set back your entire day. By correcting ...
Is YouTube a Viable Platform for Small Business? September 19, 2018 -   It’s a new age of small business, and the ways in which entrepreneurs approach it are changing right along with it. You may think, if you’re a traditional thinker, that something like a YouTube channel is a ridiculous platform ...
What to Do When You Get a Bad Review September 18, 2018 -   Even if you have an excellent product and fantastic customer service, someone will inevitably leave a bad review about your company at some point. It can be aggravating and concerning when this happens, but you can still diffuse any ...
Can a Business Owner Wear Too Many Hats? September 11, 2018 -   It’s a point of pride for business owners that they “wear a lot of different hats”, or have their “fingers in many pies” (insert your cliché of choice here). If you’re proficient at it and are able to manage ...
When to Take or Ignore Advice for Your Business August 28, 2018 -   When you’re starting a business or have been running one for a while, you can bet that people around you will make sure you know what they think about it. They may be family, friends, mentors, or colleagues, and ...
Why Do So Many Small Businesses Fail? August 21, 2018 -   In a time when more new businesses are opening up than ever, why are so many of them being forced to close their doors, and so quickly? The reasons for the failure of small businesses are as varied as ...
Trade in Bad Habits for New Ones to Be More Effective August 14, 2018 -   Business owners don’t just need to streamline their company’s operations—they need to streamline themselves if they want to be really successful. There are a lot of things that can hold you back when running a business. Consider these negative ...
How You Should React to Negative Reviews August 7, 2018 -   It’s going to happen at some point, if it hasn’t already happened to you; you’re going to come across some negative reviews or feedback about your business. Your first instinct will most likely be to panic and get angry ...
Why a Business that Sells One Thing is Usually More Successful July 31, 2018 -   A lot of businesses have a kind of multiple personality disorder, so to speak, that makes it really difficult for their customers to connect with them. Even if you are good at producing a lot of different things and ...
4 Things that Will Keep Your Customers Waiting On Hold July 24, 2018 -   Pretty much the last thing that anybody wants when they call into a business is to sit on hold. Be that as it may, callers can reach a level of acceptance, for a few specific reasons, and decide it ...
How to Make Your Business Known for What You Sell July 17, 2018 -   One of the greatest ways to make sure customers come to you when they need a certain product is to project the impression that you are the go-to provider or purveyor of whatever that thing is. This post discusses ...
5 Reasons Your Customers Will Accept a Higher Price July 10, 2018 -   One of the most unfortunate mistakes that business owners make is setting their price point too low, even when they know that their product is worth more. They do this because they don’t believe people are willing to pay ...
Email Reputation: What It is, and Why It Matters July 3, 2018 -   Email reputation is kind of a buzzword recently, and it’s a good thing because this is something that all professionals and business owners should give some thought to. Email is a form of communication that we all thought would ...
4 Simple Steps to Turn a Disgruntled Customer into a Loyal One June 26, 2018 -   To pull a one-eighty with a customer who is already upset for one reason or another takes a measure of skill and a great deal of patience, but this is the epitome of truly taking care of a customer. ...
4 Tips for Emergency Preparedness in Your Office June 19, 2018 -   The motto, “Be prepared for anything,” extends beyond writing everything you can think of into your bylaws. As a business owner, you also need to be ready for practical emergencies which have the potential to cause massive problems for ...
Essential Strategies for Maximizing Your Workspace June 12, 2018 -   The physical space that you use daily to get all of your work done honestly cannot be overemphasized. This is where you spend most of your time, and it has to be conducive to comfort and productivity, among other ...
How to Get Employees to Do What You Want Them to Do June 5, 2018 -   While it is paramount to let your employees be independent to get their best work out of them, you can also use conscientious strategy to encourage the results that you need. Take these suggestions under advisement. There is absolutely ...
How to Handle Losing an Employee May 22, 2018 -   Whether it comes as a surprise, or you see it coming from a mile away, losing someone in your employ is a challenge. It can be disorienting, emotional, and stressful. How you deal with the change will determine how ...
Doing Business in a Direct-to-Consumer World May 8, 2018 -   Direct-to-consumer business is putting a lot of pressure on resellers. Until now, manufacturers, artists, artisans, and producers of all kinds have never had the platform to put their product in the hands of enough customers to support a viable ...
This is Why Being an Entrepreneur Isn’t Glamorous April 19, 2018 -   More and more people are pouring into the arena of small business to earn the right to call themselves entrepreneurs, but how many of them stay in the game and produce a thriving small business? The title has always ...
Can You Go Analog in a Digital Business World? April 17, 2018 -   Technology has enabled us to conduct business way faster and smarter than we ever could before. You’ll find no argument here that technology clearly gives us an advantage; that’s not what’s on the table here. This is about boosting ...
How to Respond to Bad Word-of-Mouth: Head-On April 10, 2018 -   People talk. They always do, and they always have. How you respond to it as a business (if you should respond at all) depends on the nature and severity of what people are saying, and who is saying it. ...
7 Reliable Ways to Impress Your Customers April 3, 2018 -   If you want to really impress your customers, then you have to give them more than what they usually get from other businesses. It’s not necessarily grand gestures that will get their attention; the little things that prove to ...
Think of Your Business as a Work in Progress March 27, 2018 -   Have you had some good success? Been in business for a while? If your business has been doing pretty well for a good amount of time, then you’re likely developing a false sense of security. There aren’t very many ...
What Makes Your Business Special? That’s Your Key March 13, 2018 -   Think of all the businesses in the world as species of fish in an ocean, and then imagine all of the individual fish within each species. In the current corporate climate, there are more species and families than there ...
3 Questions to Ask Before Starting a Second Business March 6, 2018 -   When a business owner finds that they have a successful small business, they have a tendency to look beyond it and consider opening up another one. That can either turn out to be a massive triumph or a dismal ...
Don’t Let Adversity Throw You Off Your Game February 20, 2018 -   Maintaining a successful small business is fraught with battles every day, that threaten to compromise what you’ve worked so hard to build, and it is enough to injure your confidence or even make you feel as if you need ...
Is Greater Technology Becoming a Distraction? February 14, 2018 -   Do you ever get the feeling that you’re not operating at full capacity? It’s difficult to pin down what the reason for that is, and though there is sometimes an event or personal hardship that takes you down a ...
How to Be Calm When Dealing with Customers February 6, 2018 -   Do your customers ever make you angry? It’s pretty much guaranteed that it will happen sometimes, which is why it’s imperative that you have a plan to manage it. Some CSRs have a talent for this, and some do ...
How to Write the Subject Line of a Marketing Email January 30, 2018 -   How much time do you spend thinking about the subject line of your emails before you send them out? Hopefully, you spend a good while thinking about it because it’s more important than the body of the email, by ...
When the Luster of Your New Business Wears Off January 23, 2018 -   The dictionary literally defines luster as “a period of five years”. That’s one of its definitions, anyway, but the point is that it is temporary. When you open a new business that is well-planned out, there’s a good chance ...
7 Ways to Keep Resistance from Killing Your Focus January 16, 2018 -   The idea, or interpretation of “resistance”, as it is used in this post, was originally authored by Steven Pressfield in his book, The War of Art.   What is Resistance? For the purposes of this article, think of resistance ...
3 Reasons Why Millennials are Good for Your Business January 4, 2018 -   It’s easy to discount their generation because it’s the majority opinion that Millennials have an undue sense of entitlement and are not willing to work for success. To believe this is to buy into a stereotype as unfounded as ...
Is Technology Really Helping Us to Get More Done? December 21, 2017 -   Generally speaking, it is counterproductive to limit the use of technology for a business, but at the same time, it is absolutely valid to limit your use of technology, personally, to increase productivity. It’s a big pill to swallow ...
Future Capital: Set Money Aside To Build Wealth December 12, 2017 -   What you’ll see in this post is not groundbreaking by any means. It’s simple, it’s elementary, but it may be one of the most important practices that you employ for your business. It may even save your business one ...
How to Stay Productive, Even When You’re Overwhelmed November 30, 2017 -   The problem with being afflicted with burnout when you’re a business owner is that you can’t exactly stop and smell the flowers for a while, and then come back when you’re refreshed and re-centered. The business isn’t going to ...
For Business Owners Who Don’t Play Well with Others November 16, 2017 -   When we think of someone who runs a business, we get a picture in our mind of a person who is always wheeling-and-dealing, shaking hands and putting on a smile during meetings—generally impressing everyone they encounter. It’s easy to ...
22 Tips for Running an Exceptional Small Business November 14, 2017 -   No matter what level you are on, this comprehensive list of tips can provide a foundation for running your small business in a growth-minded fashion, as well as help you to avoid many of the pitfalls on the road ...
Inside the Mind of Your Customer: Why They Lash Out November 9, 2017 -   The first step to improving relations with your customers is to understand where they are coming from. This article isn’t necessarily about customer service, but at the same time, improved service is a byproduct of knowing what motivates your ...
Top 5 Questions You Should Ask Your Job Applicants November 2, 2017 -   To make your interviews a little more potent and find the right people more quickly, you just have to ask the right questions. You’ll see below that some of these are pretty straightforward, but to gain real insight about ...
What to Do When You Make a Mistake with a Client October 31, 2017 -   No matter how careful you are, mistakes will be made from time to time. Whether it’s a low-level representative of the company or upper management, someone will eventually make an error that affects a customer, and there should be ...
6 Things You Should Never Say to a Customer October 26, 2017 -   Any professional who works with customers on a regular basis is bound to say something off-putting or not quite appropriate to a customer, sooner or later. The difference between a normal statement and one that is offensive to a ...
How to Resolve Customer Issues in One Email October 24, 2017 -   Serving customers by communicating through email is one of the most common channels for customer support today, as well as the generally preferred method of companies. While it is a great way to answer questions and solve issues, the ...
Too Much, Not Enough: How to Manage Your Inventory October 17, 2017 -   The problem business owners run into with inventory is simple: As the demand for each product rises and falls, it can be difficult to order just the right amount of product, especially if it’s perishable. This drives owners mad ...
5 Reasons Your Team Doesn’t Trust You October 10, 2017 -   Do you get the feeling that your team is murmuring behind your back and cursing the ground you walk on? Well, you might just be paranoid; but you also may be doing things that you’re not even aware of ...
How to Handle Your Toughest Business Decisions October 5, 2017 -   We all dread it; that day when we’re forced to choose one of two paths that each might lead to an unforeseeable future. Those choices are especially scary when it applies to your business, but even so, you can ...
Do You Communicate as Well as You Think You Do? October 3, 2017 -   We stress the value of communication in this blog, and there is good reason for that. It is, first of all, something to which people normally don’t give much thought; and secondly, everyone thinks they are good at it. ...
Why There Are Some Customers You Shouldn’t Listen To September 21, 2017 -   Any respectable business is driven to listen to its customers—all of its customers, if possible—because that’s how you know what you should change about your product or service and what the shortcomings are that you need to address. The ...
6 Signs that Your Business is Taking Over Your Life September 7, 2017 -   This is an article about not letting your work get the better of you; it’s about not losing yourself in your business, which can be detrimental to your well-being. Honestly, it is necessary sometimes to devote pretty much all ...
How Old & New Entrepreneurs Can Teach Each Other August 31, 2017 -   With a massive, multi-generational assortment of entrepreneurs existing today, who are running everything from the small businesses in your neighborhood, to vast corporations, it means there are all kinds of business owners who each have their own knowledge and ...
3 Ways You Are Overcomplicating Your Business August 29, 2017 -   The idea of this is to encourage you to take a look at your business from the inside, out, and to examine three elements in particular: Your aesthetic, product options, and web presence & design. So many businesses tend ...
Why Your Customers Need to Know They’re Valued August 22, 2017 -   Businesses have a secret. It’s actually glaringly obvious, but they seem to act like it’s a secret because most hardly ever mention it—the big secret is that they can’t exist without their customers. Business owners and consumers alike all ...
5 Practical Sales Tips to Make You a Better Closer August 15, 2017 -     1. Listen & Respond If you happen to be on the phone with a potential lead, then one of the absolute most important points to remember is to be a good listener. This comes naturally to some people; ...
Make More Sales by Avoiding These 5 Mistakes August 10, 2017 -     Entrepreneurs have all types of personalities. Some are brilliantly charismatic, some excel at reading people to know how to approach them, some are hopelessly introverted or antisocial, and some entrepreneurs simply don’t know what can be potentially disheartening ...
10 Essential Quotes from Veteran Business Owners July 20, 2017 -     When you’re starting a new business, you need advice from experienced entrepreneurs who have been in the game. You can scour the Internet for endless articles about how to approach running a small business, or you can look ...
Finding Your Own Rhythm to Get More Work Done July 18, 2017 -     Business owners and professionals of any kind all want to figure out how to be more productive. The best way to be productive and grow your business or career is not to simply white-knuckle it, by forcing yourself ...
7 Steps to Being a Huge Success with a Small Team July 13, 2017 -     The truth is that many small businesses don’t quite have as many people on their team as they would like to have because they’re, well… small (and growing). In the ideal situation, it’s great to have one employee ...
First Impressions: Win Over Customers in Seconds July 6, 2017 -     First impressions are crucial. We decide within seconds whether we like or trust a person within seconds of meeting them. The same is true for a customer meeting a new business for the first time, and their impression ...
10 Warning Signs of Investors You Should Avoid June 29, 2017 -     Business funding. Without it, nothing happens. The moral of this story is simply to be cautious when choosing an investor and not to let your eagerness to find capital cloud your judgement. Chances are, the perfect investor for ...
Teach Your Customers Not to Mistreat Employees June 27, 2017 -     We can easily forget that there is a proverbial line which customers should not cross when interacting with employees of a business, and there are people who are more than happy to cross that line if they’re allowed ...
How Small Expenses Can Really Hurt Your Business June 20, 2017 -     Many small businesses run things on a pretty tight budget to make sure they stay in the black, and to maintain that budget, they will naturally start thinking about cutting costs, to save large chunks of money where ...
20 Quotes You’ll Love from Entrepreneurs & Authors June 15, 2017 -     Everyday work and life become a little uninspiring? Do you feel that you’re losing your passion? It’s still in there, you may just need to wake up your spirit, and these quotes are sure to stir the pot—20 ...
How to Protect Your Investments of All Kinds June 13, 2017 -     If you own a business, that means you have various investments, some of which may not even seem like an investment. Anything into which you put your time, money, or energy has to be monitored and protected, whether ...
Creativity in Business: Beating the Status Quo June 8, 2017 -     When people think of business ownership, they tend to think of the people who are running those businesses as left-brainers—highly ordered and analytical professionals who think like machines. Although these traits are valuable to a business owner, the ...
Choosing the Best Equipment for Your Business June 6, 2017 -     Creating a space for your patrons and filling it with product is not enough to establish your business as the premium choice among your competitors. To do this, you need industry-standard facilities and quality equipment. Why a business ...
16 Startling Facts & Statistics for Entrepreneurs June 1, 2017 -     The following are some facts and stats that may surprise you, and even if not, they are valuable pieces of information that will give entrepreneurs a better understanding of how to approach running and organizing their business.   ...
Grow Your Human Capital by Investing in Your Team May 30, 2017 -     We’re all familiar with startup capital and working capital, but how much do you value your human capital? Even with all the technology available today, human beings, the people who work for you and with you, are still ...
Creating an Experience Your Customers Can’t Resist May 25, 2017 -     Your top priority as a business owner is fattening up that revenue stream, but there are a variety of different elements that contribute to it. What immediately comes to mind are things like product quality, good customer service, ...
5 Ways to Save Your Business from Being Sued May 23, 2017 -     Small businesses usually have legal counsel on deck, to protect themselves in the event of a lawsuit, but it’s far better to avoid getting sued in the first place. It’s unfortunate that entrepreneurs who go to great lengths ...
Entrepreneurs: Simple Answers to the Big Questions May 16, 2017 -     Is great customer service worth the cost? How much should you pay yourself? Do you need a building? Take it or leave it, you’ll find here answers to these questions and more; the universal questions of startup and ...
6 Common Email Templates for Professionals May 11, 2017 -     A personalized message is always the best way to connect with people, whether they are colleagues, friends, or customers. But if you’re short on time, or not sure what to say, these prepared templates are a great way ...
4 Extraordinary Stories of Great Customer Service May 9, 2017 -     These are exceptional examples that give us a standard which anyone who works in customer service can strive to achieve. Though we may not be able to make such extraordinary gestures towards our customers every day, of course, ...
5 Products that Your Business Can Learn From May 4, 2017 -     One of the best ways to dial-in your product is to learn from those who have already discovered ways to be successful. The products you’ll see here have capitalized on established marketing psychology, provided solutions for the needs ...
5 Ways You Can Stand Out from Your Competitors April 25, 2017 -   Do you have a lot of competitors, and are having trouble setting your business apart from the rest? Your potential customers are waiting to see some selling point that defines you as the better choice of all the options ...
Use a Secret Shopper to Learn About Your Business April 20, 2017 -     Remember secret shoppers? It used to be a lot more commonplace than it seems to be now, but this was, and still is, a great way to gain insight into how your business is performing overall. It can ...
7 Encouraging Facts About Being an Entrepreneur April 18, 2017 -     There’s no doubt about it, running a small business is no walk in the park. While it has its challenges, there are also personal, as well as practical benefits to being a business owner. Here are a few ...
5 Things You Never Knew PayPal Could Do April 13, 2017 -     Everybody knows that PayPal is a tool that many businesses can’t do without. What’s more is that the company has grown to such a degree that it has a hand in all sorts of different areas of commerce ...
Specialized Crowdfunding to Meet Any Need April 11, 2017 -     Most of us are familiar with the concept of crowdfunding to promote a creative project or other pursuits, as it has become woven into the fabric of commerce. As you start to look into different crowdfunding platforms, you ...
How to Keep Your Head with a Struggling Startup April 6, 2017 -     When you hear about startups, they are usually success stories of thriving businesses, but this isn’t a perfectly accurate reflection of reality. Many startups are wildly profitable at first but can’t be sustained for the long haul, and ...
3 Techniques for Defining Your Brand Identity March 28, 2017 -     Brand identity is a little easier to pin down than your brand, in general, for which there are varying definitions due to its tendency towards the abstract. Jeremiah Gardner puts it simply in his article, “The difference between ...
Are You Giving Your Customers Too Many Options? March 23, 2017 -     Although it wasn’t always the case, the general idea for businesses today is to give customers as many options as possible because that’s what they demand. Is that what they actually want, though? It’s exciting to have a ...
How to Pay Yourself While Growing Your Business March 9, 2017 -     Business ownership is a hectic occupation. On top of all the expenses of daily operations, there is always something else that needs to be paid off or financed, such as a new business opportunity that, if you play ...
Talkroute Blog Year in Review: Top Posts of 2016 March 2, 2017 -     We’ve laughed, we’ve cried… not really—this isn’t that kind of blog. We have covered a lot of ground though, exploring everything from market research, to optimizing your phone system. Over the past year, the goal was to focus ...
Promoting Your Business as Family Can Boost Sales February 22, 2017 -     Many businesses could attract a great many more customers than they are, simply by telling their story. You may not think that your story matters much to customers, but in fact it can be just the element that ...
3 Exceptional Stories of Small Business Success February 16, 2017 -     There are thousands of new small businesses opening every day, and though it’s remarkable enough to start any new business, there are some that innovate beyond what is expected. The following are 3 outstanding stories of small businesses ...
Why Small Businesses Fail and How to Prevent It February 9, 2017 -   We hear the statistics all the time: “Thousands of new businesses open every day; half of all businesses tank after 5 years,” and so on. So why is the outlook for new business owners so dismal? You could have ...
5 Places to Find Customer Feedback You Can Use January 31, 2017 -     Tracking down customer feedback can be tricky business. You would think it would be easy to find, but when you actually start looking, you end up wading through all kinds of comments that may not be useful to ...
How to Look Behind the Data: An Introduction January 26, 2017 -     Many small businesses are driven by data, some using it for only some operations, and others using it to direct the entire course of the business. The problem with data, though, is that it doesn’t always give you ...
Targeting Customers with Contextual Advertising January 24, 2017 - Contextual advertising is the latest method that marketers and advertisers use to target consumers online and attempt to steal their attention in hopes of converting them to paying customers. It’s a form of online marketing that we all love to ...
Heat Maps: Worth Every Penny—or a Waste of Time? January 20, 2017 -     Heat maps are a jumping-off point; they are a good start. There are some flaws that unfortunately prevent heat maps from being a go-to resource that reveals concrete data. No, you can’t be sure that the visitor is ...
How to Promote Your Company by Bragging January 10, 2017 -     The method a business uses to advertise will be different in each case, and there is no single method that works for everyone all the time. Some will see a significant response from aggressive ad campaigns, while others ...
Multitasking vs. Single Tasking: Which is More Effective? December 29, 2016 -     Do you consider yourself a multitasker? Just about everyone does, and none of us are afraid to brag about it. But you have to ask yourself, are you actually multitasking? Not only that, but we have to consider ...
16 New Year’s Resolutions for Entrepreneurs December 26, 2016 -     We’re headed into another new year that promises to be very interesting, at the very least. Below, you will find 16 New Year’s resolutions that are perfect for entrepreneurs, from cleaning out the office, to updating your company ...
3 Undignified Stories of Office Christmas Parties December 21, 2016 -     When coworkers gather together for some spirits and holiday cheer, they sometimes forget that they’re at a work party. The alcohol doesn’t help, and some pretty awkward things can happen when everyone lets it all hang out. These ...
Why Business Owners Need a Mental Health Day December 20, 2016 -     In this country, we have been brought up to pursue success at any cost, by way of the American Dream (most of us have, anyway). Though this universally-held dream of the good life has been all but debunked ...
Top Complaints of Customers Calling a Business December 15, 2016 -     Welcome greeting is too long. The initial greeting someone hears when they call you should ideally have a duration of only a few seconds, and it can even be a simple, “Thank you for calling [your business]”. A ...
9 Effective Ways to Shorten Your Work Meetings December 8, 2016 -     If your meetings regularly exceed their scheduled time, or they just generally seem to take too long, then this post is for you. Long, unproductive meetings are extremely common, but you can get them running like a swiss ...
How to Run Multiple Businesses from a Single Phone December 6, 2016 -   When you’re not familiar with virtual phone systems, the idea of running more than one business from a single phone might seem like a really bad idea, if it’s even possible at all. But it is more than possible; ...
6 Things You May Not Know About Your Customers November 29, 2016 -     To understand your customers takes diligence. You have to listen to their feedback, as well as look at data about their behavior. In the end, you need to know a few foundational elements of what makes customers tick, ...
10 Steps to Handle a Tough Customer on the Phone November 10, 2016 -     1. Listen. This has to be one of the most crucial aspects of handling difficult callers, and customers in general. When you really listen to what they are trying to tell you, you are simultaneously showing concern and ...
4 Ways to Simplify How You Do Business November 3, 2016 -     Business owners are always looking for new ways of streamlining everything they do, to save time, money, and energy. Here, we explore a few ways to simplify your business and eliminate clutter, in favor of potency.   1. ...
11 Sure Ways to Keep Your Customers Coming Back October 27, 2016 -     Although getting return customers isn’t rocket science, there is definitely more to it than hanging a sign on the door that says, “Please Come Again!”. Here are 11 effective ways to win over your customers and keep them ...
6 Lists Every Business Owner Should Have October 25, 2016 -     It’s just one of those simple, indispensable things—a list. Whether you are the type of person who likes to use them, or not, the items you put on these lists might end up saving you a huge amount ...
7 Sample Thank You Notes for Business October 17, 2016 -     It doesn’t take much to make a positive impression on people, and when you just need a way to show your appreciation without taking up a lot of time, there are few things that are as quick or ...
Loving What You Do is Appealing to Customers October 13, 2016 -     Consumers have a lot of options for any given product these days. There are many factors that cause someone to choose one business over another, and the enthusiasm of the owner is one of those factors. Passionate owners ...
5 Quick Ways to Maintain Your Business Contacts October 11, 2016 -     Every day, as we get busy with all the chores that are necessary to keep a business running, it is very easy to neglect the people with whom we have formed professional relationships along the way. In this ...
5 Ways to Use Your Impulses for Social Media October 6, 2016 -     1. Post company photos to engage a visual culture. Are you snapping photos all day long? That’s not a bad thing. In fact, you can use this impulse to your advantage by sharing those photos with your followers, ...
Why No Business is Too Small for a Phone System September 29, 2016 -     Any size business must sound professional. Just because you’re a small business, that doesn’t mean that you have to sound like you’re small, does it? No matter what size your company is, professionalism is always a goal of ...
4 Simple Steps to Get Return Customers September 27, 2016 -     When it comes to running a store, return customers are essential because there are a finite number of people in a given area.   Creating a place that compels customers to come back is not altogether complicated. Generally ...
Death in the Afternoon: Keeping Your Energy After Lunch September 20, 2016 -     Many of us have come to dread that languid hour, around 3:00 or so, when doing business seems not quite worth the effort and your energy inexplicably escapes you.   Even if your lunch consists of nothing more ...
5 Time-Saving Tips for Customer Support September 15, 2016 -     Answering customer issues and troubleshooting problems can be difficult to manage and very time-consuming. Whether you’re a one-man or one-woman show, responding to every customer yourself, or working with a team of support agents, these tips offer simple ...
How to Tell if Your Prices are Too Low September 13, 2016 -     Typically, business owners will quickly correct their prices in the beginning when they realize their product or service really is worth more, and people are willing to pay for it. This can, however, be a problem that you ...
4 Ways to Start Improving Your Company’s Image September 8, 2016 -     This is a word that may inspire a different idea in each person’s mind, but one thing we can all agree on is that image has to do with public perception.   For the purposes of this article, ...
3 Ways to Stay Interested in Your Business August 30, 2016 -     When you’re in business, it can be very easy to become bogged down and worn out from the never-ending stream of tasks necessary for you to keep everything running smoothly. The key to becoming inspired about your work ...
What to Do When Your Business is Losing Money August 16, 2016 -     No one ever said it was easy to run your own business, but they also never say what kind of disposition you must have to endure the trials.   We all know about the more famous delights of ...
4 Reasons to Convert to a Seasonal Business August 11, 2016 -     There’s a vital question you should ask yourself, when business is [persistently] slow and you can’t seem to pull it out of the slump.   Before you completely rewrite your business plan or dump thousands into a new ...
How to Keep Your Business Open for Decades August 9, 2016 -     It’s true that small businesses are forced to close their doors every day, but you don’t have to become a part of that statistic. If you think bigger and plan for growth, then you may be able to ...
5 Ways to Properly Use Emoticons at Work August 4, 2016 -     You could say that it’s unprofessional, but in this day and age, using emoticons to express intention, feeling, and even inflection is fairly ubiquitous in personal, as well as professional life.   If you refuse to employ these ...
4 Expert Tips for Moms with a Home Business July 26, 2016 -     Moms can be some of the most tenacious and determined people of all, so it’s no surprise that many of them decide to take on the ambitious task of starting a home business.   The Mom/CEO position is ...
How to Create Enticing Email Marketing Campaigns July 12, 2016 -     We all have a pretty good idea of what email marketing is because pretty much everybody has received this kind of email. A successful campaign makes the recipient feel valued, provides useful information to them, and compels them ...
An Old-School Idea that Could Transform Small Businesses July 7, 2016 -     It seems there used to be a certain ideal people had about doing business—maybe there were many ideals—but the one entrepreneurial imperative that always captures my imagination is the one that drove entrepreneurs serve their customers without cutting ...
Are You in the Wrong Business? These Symptoms Will Help You Decide June 27, 2016 -     Is your business making you miserable? Does success seem to elude you? Well, that could mean that you need to keep fighting the good fight, or it could mean that you should consider a new line of work. ...
User Experience 101: A Philosophy of Simplicity June 23, 2016 -     There is a subtle element of design which cannot be stressed enough and is absolutely necessary to creating a positive interaction with your customers, and that is user experience. Everybody’s talking about UX now, but good designers have ...
3 Indispensable Practices for Any Business Deal June 21, 2016 -     The days seem to fly by most of the time, when you’re running a business. You go into work, catch up with all of your emails, putting out fires here and there while you continue the endless search ...
5 Strategies Big Businesses have Known for Decades June 7, 2016 -     1. Beware of the S-curve around the corner. You can bet that this bedrock principle is an integral part of any established business’ growth plan. As outlined in a lucid article by Dave Power on barriers to growth, ...
Top Tech for Tracking Online Customer Behavior June 2, 2016 -     For small businesses trying to grow, the pursuit for tools that give you a clearer picture of what makes your customers tick is never-ending.   Methods for understanding your customers’ interest and motivation used to be basically limited ...
Black Hat SEO: Is It Really as Evil as They Say? May 26, 2016 -     There is a lot of discussion about the strategies that are used by SEO marketers today, and rightfully so because this medium is the greatest driver of online traffic to company websites.   There are a variety of ...
Online Marketing Terms, Decoded: SEO, CTR, ROI, and All the Rest May 17, 2016 -     We Americans have always loved using codes of all kinds to communicate, and maybe that’s the reason that you can’t go five minutes without hearing someone use an acronym these days.   In any technical field, and especially ...
Your Customers are Shopping from Their Phones. Is Your Website Prepared? May 12, 2016 -     If you’ve ever used your phone to view a website that was not optimized for mobile, then you know how necessary this is. A website that does not function properly on mobile devices is not just irritating to ...
Conversion 101: Create Content that Attracts the Right People May 5, 2016 -     What is content, and what does it mean today? The word is now ubiquitously used to describe just about any media on the internet. There is an ocean of “content” on the web today, and it is growing ...
5 Reasons Originality is Necessary for Business May 2, 2016 -     Be original, and you’ll have more fun doing your job. Think about the time when your business was just getting off the ground. Difficult as it may have been, it was pretty exciting because you either had a ...
5 More Reasons You Should Get Up Really Early April 28, 2016 -   OK, so you already know that it’s good to get up early, we all know it, and it’s no secret. So why don’t we all do it?   The truth is that not all of us are wired to ...
How to Make Your Small Business Seem Like a Big Business April 26, 2016 -   Your business has many different areas that need to be optimized to keep everything running smoothly. As one of the most vital elements of any business, your phone system has to be set up to handle anything your customers ...
It Takes More than a Cell Phone to Run a Business April 21, 2016 -   The ability to run a business from your cell phone affords you a great deal of freedom and flexibility, but at the same time, it can add a lot of frustration.   The problem with doing this is that ...
6 Ways Your Voicemail Can Make or Break Your Business April 19, 2016 -   Ask yourself this: Where would your business be without voice messaging? If you can’t reliably intercept and organize your business’ voice mail, then you can’t really serve your customers. This is one of the reasons that Talkroute exists in ...
10 Ways to Keep from Burning Out at Work April 12, 2016 -     1. Don’t give yourself unreasonable deadlines. Of course, there are some deadlines that are given to you, which you have no control over, but you can minimize unneeded pressure on yourself if the deadlines you set to complete ...
11 DIY Web Design Mistakes, And How To Avoid Them April 6, 2016 -   Building a website for your business is easier than ever, but that doesn’t mean that you still can’t make a mess of it. Just as if you were a professional web designer creating a site for a client, you ...
17 Best Quotes from Famous Entrepreneurs March 24, 2016 -   Sometimes we all need a little nudge to keep fighting the good fight, and that’s especially true if you’re running a small business. Fortunately, we can stand on the shoulders of those who have gone before us, been through ...
Your Competitors are Not the Enemy; They are Your Friends March 15, 2016 -   Many business owners fear that a strong competitor will put them out of business, or at least take some of their customers. As long as your market is large enough, however, there are usually plenty of customers to go ...
What Makes the Best Phone Tree for Business? March 3, 2016 -   Customizable Call Menus The anchor of any professional phone system is the phone tree, or IVR, or call menu. You’ve probably realized, like hundreds of thousands of other businesses owners have, that utilizing a service which provides a professional ...
Going Paperless: Is It Really Worth It? March 1, 2016 -   So we all know that we have to save the trees and that it’s a good thing to cut down on paper waste, right? But let’s be honest—that’s not why we’re storing and managing all of our information from ...
4 Simple Steps to Reducing Your Carbon Footprint February 25, 2016 -   Let’s face it—most of us probably don’t put in as much effort as we should, when it comes to reducing our carbon footprint. You may be surprised how easy it actually is for your business to reduce its impact ...
121 Small Business Tools to Help Increase Revenue February 19, 2016 -   As a business owners, we are always looking for ways to save time, increase productivity, lower costs, and attract new customers. While your first instinct may be to throw money at the weak parts of your business, simply reevaluating ...
When Customer Service Fails… It’s Actually Pretty Entertaining February 16, 2016 -   All of these companies paid the price for terrible customer service, but we have to thank them for the interesting and hilarious stories that resulted from their blunders. This is exactly how NOT to handle your customers, and we ...
Customer Care is Essential: Here’s How to Do it Better February 11, 2016 -   There are 2 basic schools of thought, when it comes to customer care: You’re either reactive—responding to customers only when there’s a problem; or, you’re proactive, in which case you provide service that exceeds customers’ expectations through a system ...
Why a Business Owner Might Have to Adjust Their Salary February 9, 2016 -   It seems like a no-brainer: Pay all your operating costs, and whatever’s left over is yours, right? Well, that’s true; you’ve earned it. On the other hand, you may want to set your salary a little lower than you ...
Cultivate Business Relationships to Build an Active Network February 3, 2016 -   People are Buying YOU There was a teacher who once told me, “No matter what you do, someone’s always watching.” This is something that most of us realize, and yet, we don’t actively think about it. That was a ...
Brand Management Explained: The Entrepreneur’s Guide February 2, 2016 -   What is Branding? The first thing to understand about this is that a brand is more than just a name with a logo. When we talk about “creating a name for yourself,” we’re talking about putting together the whole ...
The Market Research Process: A Fresh Perspective January 28, 2016 -   Even if everyone you talk to says they love your business idea, that doesn’t mean that it’s a good one. First of all, people say a lot of things; what they say they would buy and what they will ...
How to Write a Contract that Protects Your Business January 26, 2016 -   Contracts do more than keep us honest; they make it possible to preserve the rights of everyone involved. Just because 2 people in a business relationship are both honest doesn’t mean that something can’t go wrong. There are a ...
Compare Bigcommerce vs. Shopify: A Quick Overview January 21, 2016 -   So, you’ve decided to set up an online store, and you’re presented with a few options for a place to build it. Among the front-runners are Bigcommerce and Shopify. Both of these ecommerce builders will give you a seamless ...
Elevate Your Speaking Skills: Professional Communication 101 January 19, 2016 -   They say that silence is golden, but if you have to talk, then it can’t hurt to equip yourself to handle the transaction. In business relationships, there are dos and don’ts as there are when you’re relating with anyone. ...
10 Ways to a High Success Factor: Pro vs. Amateur January 14, 2016 -   “Living a Princely life requires that you learn to think and reason like the Prince, talk and behave like him, react like him as well.” —Jaachynma N.E. Agu   Everyone started in business with the vigor and ambition of ...
The Value of IVR for Your Business’ Phone System January 12, 2016 -   IVR, also known as an auto attendant, phone tree, or call menu, exists to save time and frustration for you and your callers by directing them to the right person or department. With an automated call menu, you won’t ...
The Advantages of Social Networking: How to Find New Customers January 7, 2016 -   Including social media in your marketing campaign can significantly amplify the impact of your business’ regular content or latest promotion. If you play your cards right, you can create a snowball effect that puts your content in front of ...
Google Apps vs Office 365: Which is Right for Your Business? January 5, 2016 -   What makes one brand of productivity software stand out from others? There are variables that determine what kind of operating tools will make work easier and more efficient, but the vast majority of businesses are going to choose software ...
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