Mini Series Mondays

Join us as we dive deep into business topics & provide you with actionable advice in our series of articles.

Mini Series Mondays

Join us as we dive deep into business topics & provide you with actionable advice in our series of articles.

Mini Series Mondays

Join us as we dive deep into business topics & provide you with actionable advice in our series of articles.

Our Latest Mini Series Article


You Probably Won’t Make a Profit Your First Year & That’s Ok September 23, 2019 - A first-time entrepreneur experiences plenty of exciting first-time milestones, but few match the thrill when you make your first sale. This is the moment that all of your efforts have been moving towards. You figure you’ll be in the black ...

Series 06: Starter Guide to Email Marketing

Email Marketing Isn’t Dead, and Here’s Why June 10, 2019 -   There are plenty of people out there who are under the assumption that email marketing doesn’t work anymore, and you may be one of them. Most people believe that email doesn’t have the potential to reach and convert a ...
How to Write Emails That Convert June 17, 2019 -   In today’s highly competitive world, you have to explore every avenue that can potentially bring your small business more success, and that especially goes for the marketing strategies that you use. If email marketing is one of those avenues ...
Does Your Click-Through Rate Really Mean Anything? June 24, 2019 -   Click-through rate. It’s a sort of contentious point among content marketers, some considering it a useless metric and others believing it to be a number that can provide you with a lot of useful information to create better content. ...
How to Understand Your Conversion Rates & Improve Them July 1, 2019 -   For any small business utilizing online marketing of any kind, there aren’t too many metrics that you want to be more aware of than the CR (conversion rate). Otherwise, if you are just continually creating and publishing content without ...
Long Form vs. Short Form Emails: Which Work Best? July 15, 2019 -   As a small business owner, you’ve probably heard by now that email marketing is a worthwhile online marketing strategy. With conversion rates consistently above other advertising techniques, it’s often the go-to source for transforming prospects into paying customers. To ...
Why Your Email Open Rate is the Key Analytic July 29, 2019 -   In the world of email marketing, there are many different metrics for determining a campaign's success and even more opinions on which one is the most important. So far in this series, we've talked about the often-underappreciated click-through rate ...

Series 05: Growing Your Home Based Business

How to Leverage Social Media to Rapidly Grow Your Home Business April 29, 2019 -   Social media. Nothing has grown in so much power and influence, or become so ubiquitous in the past decade, to the point where it is actually now an essential element for any business trying to successfully market their product. ...
Key Areas of Your Home Business to Start Outsourcing Today May 6, 2019 -   Are you killing yourself trying to get everything done for your home business, yet there are always things that seem to never be accomplished? Well, that should tell you that you’re not going to be able to get it ...
Building a Brand for Your Home Business May 13, 2019 -   You can’t go very long without hearing someone in mainstream media, on social media, or in your various adventures in Google search talking about “your brand”, alongside all kinds of opinions discussing how important it is. In the midst ...
Grow Your Home Business by Partnering with Others May 20, 2019 - Business owners tend to be the type of person who is independent and prides him or herself on being “self-made”, which is a good thing, but when you are that type of person, it’s important to remember that you can ...
How Ecommerce Can Infinitely Scale Your Home Business May 27, 2019 - Ecommerce is far from what it was 10 or 15 years ago. When online retailers, or “dot-coms”, as they were commonly referred to back then, first began to emerge as pioneering entrepreneurs who realized that selling goods and services over ...
Treating Your Home Business Like a Real Business is Vital June 3, 2019 - When you’re running a business out of your home, just the fact that you’re working every day in that environment almost gives you the feeling that it’s not a legitimate business. Naturally, you know that it is legitimate, but the ...

Series 04: Understanding & Dealing with Burnout

Recognizing the Warning Signs of Burnout March 18, 2019 -   Burnout. This condition affects so many business owners that it almost goes without saying that you’ll experience it or be in danger of experiencing it when you run a business. Unfortunately, burnout is misunderstood by most people, whether you’re ...
Why Entrepreneurs Are More Susceptible to Burnout March 25, 2019 -   Burnout affects hard-working people in all walks of life, especially today—and especially in this country. Americans, in general, work themselves too hard in the pursuit of whatever their ultimate goal is. It might be a big promotion, a raise, ...
Avoiding Burnout: Our Top Tips April 1, 2019 -   We are taking an opportunity here to provide you with a special article for this series to offer up some tips that you can use to avoid and combat burnout as a business owner because burnout can be more ...
How Creating To-Do Lists Will Change Your Life April 8, 2019 -   To-do lists are generally underrated for a variety of reasons, and that’s why we’re giving you this article to go over some of the ways they can be useful to you as a professional, as well as a business ...
Why Setting Reasonable Deadlines is Essential April 15, 2019 -   You will encounter many times when you feel that you have to complete projects or tasks of any kind sooner that it seems you can capably do it, which is why it’s so necessary to put a check on ...
Taking Mental Health Days and How to Manage Them April 22, 2019 -   There are days when your mind is so cluttered and overwhelmed that you wake up for the day’s work, and you’re not sure if you can even handle it. That is one of those times when you need to ...

Series 03: Building Your Business Blog 201

The Secret to Writing Great Blog Headlines February 4, 2019 -   It’s tough to say what is the most important element of a blog article, but your headline is certainly a top contender. You could be Ernest Hemingway, but if no one wants to click on your headline, they’re never ...
Basics of SEO and Finding the Best Keywords February 11, 2019 -   SEO is something that most business owners think they understand but probably don’t really have a firm grasp on it. It is definitely an area of online marketing that is foundational. The of this article is to instill a ...
Actionable Content: Why It’s the Key to Your Blog’s Success February 18, 2019 -   What is actionable content? If you’ve never heard the term before, then now is the time that you acquaint yourself with it, as a content writer or marketer (as well as a business owner), because there are few things ...
Why You Need to Know What Your Domain Authority Is February 25, 2019 -   Domain Authority (DA) is one little number with big implications for your site. One of the most interesting things about the DA rating system is that is wasn’t created by some central governing body, and it wasn’t created by ...
Creating Responsible Content: Why Should You Care? March 4, 2019 -   Responsibility in writing content is not something that many people are talking about these days, especially for content that you write for a business blog. The thing is that if you have a blog on your website where you ...
Should Blog Writing Be Different from Other Forms of Writing? March 11, 2019 -   In the field of blog writing for business, there are some bad habits and misconceptions when it comes to the way that you approach the actual writing style and process. Some creators are very conscious of this and write ...

Series 02: Starting Your Home Based Business

10 Things You Need to Know Before Starting a Home Business December 8, 2018 -   More people than ever before are opening small businesses out of their homes, due mostly to the availability of technology that makes it possible to buy and sell nearly anything over the Internet, and to work remotely with employees ...
When Should You Incorporate Your Home Business? December 16, 2018 -   The first thing that every home business should understand is that incorporating is not something you need to be afraid of. Incorporation is widely misunderstood as exclusive of average small businesses, when it is actually far more routine and ...
Home Business Websites: Your Virtual Storefront January 7, 2019 -   You most likely already have a website for your business, and if you don’t, you probably realize that it’s pretty important. If you’re running a home business, then it’s something that you really can’t do without because it’s going ...
7 Tips for Hiring & Managing Remote Employees January 14, 2019 -   As more and more small businesses are deciding to use remote employees for a few different reasons, not the least of which is to save money that would otherwise be spent on an office space, we are taking the ...
Why Mastering Online Marketing is Critical for Home Businesses January 21, 2019 -   There are a few things that are essential when you run your business out of your home--a good ISP and lots of bandwidth, a dedicated phone line, a good space to work out of, and the usual office trappings. ...
Working from Home? Learn How to Separate Your Work & Home Life January 28, 2019 -   Running a business out of your home can be a great experience and a tremendous advantage, but there are also some drawbacks and pitfalls that most entrepreneurs don’t foresee when they embark on their home business venture. Most of ...

Series 01: An Intro to Building Your Business Blog

Why Does Every Business Have a Blog Now? October 29, 2018 -   You most likely already know that having a blog attached to your business’ website is essential and why, but if you aren’t perfectly clear on the function of this kind of blog or don’t even have one on your ...
What Should You Write About in Your Business Blog? November 5, 2018 -   Thanks for joining us again! As we continue our new series, Building Your Blog 101, we’re going to get into the meat of a blog and figure out how it is actually written. More to the point, this post ...
The Best Length for Blog Articles & When to Post Them November 11, 2018 -   There is unfortunately no magic formula that works universally when it comes to the length and frequency of posts for your business blog. Every business is different, and more importantly, every business has a different customer base, which means ...
5 Formats that Work Best for Marketing Blogs November 19, 2018 -   Whoever you are, whether your writing experience is in conventional media or blog content (or you’re a business owner trying to put out a blog because you see the value in it), you have to realize that writing a ...
Guest Blog Posting & Other Ways to Generate Backlinks November 25, 2018 -   Backlinks. They are an indispensable mechanism to get a lot of traffic to your website, and without them, it will take you way more time to break free from the nominal amount of web traffic that you gain from ...
Why You Need to Commit to Your Blog for 12 Months December 2, 2018 -   Everybody wants to see a quick return when they invest their time into something, but that rarely ends up being the outcome. In fact, the strategy that produces an immediate ROI is seldom the best strategy because the investments ...
Paul HoweyMini Series Mondays