Being a real estate agent means juggling a lot at once. Between client communication, scheduling showings, managing paperwork, and keeping track of leads, the workload can quickly feel overwhelming.
Add in the need to stay active on social media, follow up with potential buyers, and handle contracts on time, and it’s easy to see how daily tasks can pile up. The good news is that there are digital tools built to ease those challenges.
Let’s walk you through the top ten tools for real estate agents that can help you thrive.
What Is Real Estate Software?
Real estate software is a set of digital tools made to help the real estate industry run smoothly.
It gives real estate agents and other real estate professionals one place to handle their daily work.
With these advanced tools, they can stay organized, track progress, and keep all their information in order without jumping between different systems.
Most platforms come with features for managing leads, setting up appointments, and storing client details. Some tools for real estate agents also let them automate routine tasks like sending follow-up messages or updating property listings.
Because of this versatility, real estate software has become a common part of everyday work for people in the industry.
Different Kinds of Tools for Real Estate Agents
Running a real estate business takes more than showing homes. Here are the main types of tools every agent should know.
- Communication tools – Handle calls, texts, and emails in one place to improve client engagement and keep updates clear.
- Scheduling tools – Let clients book meetings online, helping real estate agents save time and avoid missed appointments.
- Customer relationship management tools – CRM systems track conversations, manage leads, and keep client relationship management simple.
- Lead generation and analytics tools – Use advanced analytics and AI tools to find potential off-market properties, improve lead management, and track market trends.
- Social media management tools – Manage social media accounts, schedule social media posts, and support marketing automation for better property marketing and reputation management.
- Contract management tools – Speed up business operations with digital signing and secure storage of contracts.
- Rent payment tools – Allow online rent payments, reducing paperwork and keeping finances organized.
- Transaction management tools – Store timelines and documents in one place to make transactions easier.
- Multiple listing service tools – MLS platforms share real estate data and listings to expand property marketing.
- Virtual tour tools – Create 3D tours to boost client engagement and show properties online.
10 Real Estate Tools You Should Check Out in 2025
Real estate work is easier when you have the right tools. These ten real estate tools in 2025 can help you stay organized, reach more clients, and close deals faster.
1. Talkroute for Client Communication
Real estate agents spend their days on the phone, texting clients, setting up open houses, and managing countless conversations.
Talkroute brings all of client communication into one simple system. With it, estate agents can talk, text, and meet with clients from anywhere, whether they’re in the office, on the road, or at a property showing.
It’s a great cloud communication tool that helps agents like you improve efficiency, save time, and stay competitive in a fast-moving market.
Key Features
- Call forwarding & routing – Forward calls to your mobile, office, or desktop so you never miss a client inquiry about a showing or pricing details
- Customizable ring strategies – Decide whether calls ring all your devices at once or follow a sequence to keep potential buyers connected
- Scheduled call routing – Set call schedules around open houses, client meetings, or off-hours so you’re only available when you want to be
- Business texting – Send quick updates, follow-ups, and appointment confirmations using your business number for professional client engagement
- Text-to-email notifications – Get instant access to client text messages in your inbox so you can reply fast, even when switching between different platforms
- Video meetings – Host virtual client meetings or connect with other estate agents without setting foot in an office
- Call recording – Record client calls to review details, monitor your sales pipeline, or train new agents on best practices
- Apps for every device – Use Talkroute’s apps on desktop, mobile, or web so you can manage your real estate tools anywhere
2. Thryv for Scheduling Appointments
Source: thryv.com
Thryv is a business management platform built to help professionals handle organization, marketing, and client communication in one place.
For real estate agents, its scheduling tools are especially useful for managing open houses, private showings, and client meetings without the stress of juggling multiple calendars.
Everything stays in sync, so agents can focus on preparing properties and meeting with clients without worrying about missed appointments.
Key Features
- Scheduling and appointments – Organize showings, consultations, and open houses with an easy-to-use calendar system
- Online listings management – Keep property and business details updated across major sites so clients can always find accurate information
- Social media management – Manage social media posts to stay active online and highlight new listings
- Marketing automation – Automate reminders and confirmations for appointments, reducing no-shows and saving time
- Reputation management – Track and respond to reviews to maintain a professional presence and build trust with clients
3. Wise Agent for Customer Relationship Management
Source: wiseagent.com
Wise Agent is a customer relationship management platform designed specifically for real estate professionals. It helps agents keep track of leads, organize contacts, and manage communication in one place.
For busy agents handling multiple clients, properties, and deals at once, having a system that supports lead generation, follow-ups, and automation can make daily work much more manageable.
Key Features
- Lead generation – Capture and track potential buyers and sellers to grow your client base
- Contact management and automation – Store client details, schedule follow-ups, and automate communication to stay consistent
- Real estate content tools – Share ready-to-use resources with clients to position yourself as a trusted advisor
- Team collaboration features – Assign tasks, share information, and coordinate with colleagues when managing deals
- Integrations with business tools – Connect with email, marketing platforms, and other software to keep workflows in one place
4. RealScout for Lead Generation
Source: realscout.com
RealScout is a platform that helps you generate and nurture leads through automated tools. It focuses on keeping agents connected with buyers and sellers throughout the decision-making process.
With its home search features and personalized alerts, you can provide clients with a user-friendly way to explore properties while staying central to the transaction.
Key Features
- Automated lead nurturing – Add contacts and let the system send alerts and updates until clients are ready to act
- Agent-powered home search – Provide clients with a search experience that keeps them engaged on your platform rather than third-party portals
- Home value alerts – Send automated property value updates to capture more seller leads and start conversations with homeowners
- Conversion insights – Use advanced analytics to spot when potential buyers or sellers are showing strong interest and follow up at the right time
- Integrations with existing tools – Connect RealScout with other systems you already use for smoother lead management
5. Hootsuite for Social Media Management
Source: hootsuite.com
Hootsuite is a social media management platform that helps professionals handle multiple social media platforms from one dashboard.
It’s especially useful for planning social media strategies, sharing marketing materials, and keeping up with client engagement online.
Since buyers and sellers often begin their property search on social media, having a tool that can schedule social posts, monitor conversations, and track results can make property marketing more consistent.
Key Features
- Schedule posts – Plan and publish social posts across different social media platforms from one dashboard
- Content creation tools – Create and share property marketing materials, including graphics and captions, directly in the system
- Analytics and reporting – Measure engagement on social posts and refine social media strategies based on performance
- Unified inbox – Manage comments and direct messages in one place to improve communication with potential clients
- Reputation management – Monitor mentions and keywords to protect your professional image and respond to feedback quickly
6. DocuSign for Signing and Managing Contracts
Source: docusign.com
DocuSign is an electronic signature platform that allows businesses to send, sign, and manage contracts digitally.
This tool provides a secure way to handle agreements with clients, landlords, or other parties involved in property transactions.
You can manage contracts online, which saves time and keeps deals moving without the need for in-person meetings or paperwork.
DocuSign also supports integrations with other tools, which makes it easier to connect document signing with existing real estate workflows.
Key Features
- Electronic signatures – Send and receive signed agreements quickly from clients on any device
- Document management – Store, track, and organize contracts in one secure system
- Workflow integrations – Connect with commonly used platforms to keep the contract process aligned with other business tools
- Security compliance – Meet global security standards to protect sensitive client and property information
- Mobile access – Sign and manage contracts on the go, making it easier to complete deals outside the office
7. Mailchimp for Email Marketing
Source: mailchimp.com
Mailchimp is a platform that helps businesses create and manage email campaigns with automation and analytics features.
You can design professional emails, segment your contacts by buyer or seller interest, and schedule campaigns that go out automatically.
With AI tools and reporting options, Mailchimp makes it easier to refine messages and understand how well your campaigns are performing.
Key Features
- Email automation – Set up automated emails for follow-ups, property updates, or reminders about open houses
- Generative AI tools – Create email content quickly with AI assistance and ready-to-use templates
- Audience segmentation – Group contacts by buyer interest, seller status, or engagement level for more targeted outreach
- Analytics and reporting – Track open rates, clicks, and campaign performance to see what resonates with clients
- Integrations with other tools – Connect with platforms like Salesforce and Instagram to keep marketing efforts in sync
8. Folio by Amitree for Transaction Management
Source: amitree.com
Folio by Amitree is an email-based tool that organizes client communication, documents, and timelines directly inside an agent’s inbox.
It simplifies transaction management by creating Smart Folders that keep track of emails, attachments, contacts, and key dates for each deal. This reduces the time spent searching for information and helps agents stay on top of every stage of a transaction.
Folio also supports business operations by creating timelines that can be shared with clients, giving them visibility into the process while keeping everyone aligned.
Key Features
- Smart Folders – Automatically organize emails, documents, and contacts by transaction to keep everything in one place
- Timeline tracking – Create and share timelines that guide clients through each step of the buying or selling process
- Compliance archiving – Export all communication with one click for record-keeping and compliance needs
- Collaboration tools – Loop in assistants or coordinators to make business operations more efficient
- App integrations – Sync with common apps so agents can connect Folio to their existing workflow
9. LoopNet for Multiple Listing Service (MLS)
Source: loopnet.com
LoopNet is a commercial real estate marketplace that provides agents and brokers with access to a wide range of property listings. It serves as an MLS platform for commercial spaces, including office, retail, land, industrial, and more.
This platform serves as a place to promote properties, reach potential clients, and research pricing strategies.
LoopNet can also help you evaluate the market by comparing listings, tracking demand, and exploring pricing plans. With millions of visitors each month, it is one of the largest platforms available for agents working in commercial real estate.
Key Features
- Extensive property listings – Access a large inventory of commercial spaces, including office, retail, industrial, and land
- Search and filter tools – Narrow down properties by location, type, size, or price range to fit client needs
- Marketing options – Use professional photography, videos, and virtual tours to attract potential clients
- Pricing insights – Compare property listings to study pricing strategies and create accurate recommendations
- Global reach – Explore listings beyond local markets with access to international property databases and pricing plans
10. Zillow 3D Home for Creating Virtual Tours
Source: zillow.com
Zillow 3D Home is a tool that lets real estate agents create virtual tours and interactive floor plans for their property listings.
Using a smartphone or a compatible 360-degree camera, agents can capture panoramic views of every room. These tours can then be uploaded to Zillow and shared across the MLS, social media, or personal websites.
Virtual tours help buyers picture themselves in the space, which can increase interest and online visibility.
Key Features
- Free to use – Create and upload unlimited virtual tours without extra costs
- Simple capture process – Use a smartphone or 360-degree camera to record rooms and floor plans
- Interactive floor plans – Add floor plans that help buyers understand how rooms connect and flow
- Share across platforms – Publish tours to Zillow, the MLS, websites, and social media for broader reach
- Boost listing engagement – Increase views, shares, and saves by giving buyers an immersive property experience
Why Are These Tools Important for Real Estate Agents?
The real estate business moves quickly, and agents need smart solutions to keep up.
The right real estate tools do more than make daily work easier. They help save time, improve efficiency, and give agents a competitive edge.
From planning open houses to sharing pricing details with potential buyers, these tools let agents focus on what matters most: building strong client relationships and closing deals.
Improve Efficiency With Automation Features
Automation features help take care of routine tasks that normally eat up hours. Things like sending follow-ups, managing lead nurturing campaigns, or running email marketing can all be automated.
Agents can set these systems up once and let them run. This gives them more time for client meetings, property tours, or even preparing open houses.
Save Time With Instant Access
Real estate agents often juggle multiple clients at once, and having instant access to real-time data makes a big difference.
Whether it’s pulling up pricing details, checking client notes, or updating records on the go, CRM systems give quick answers when they’re needed most.
This is especially helpful before client meetings or when handling open houses, since agents don’t have to waste time digging through different platforms. With everything in one place, they can respond faster and keep the process moving smoothly.
Stay Competitive With Advanced Analytics
Predictive analytics is becoming a great tool in the real estate industry. These systems help estate agents understand market trends, predict property values, and identify potential buyers more effectively.
By using real-time data, agents can provide accurate pricing details and give their clients a clear picture of the market.
This not only builds trust but also helps agents close deals faster and make more money. Having insights that competitors may not have offers a true competitive edge.
Simplify the Learning Curve Across Different Platforms
One challenge agents face is switching between different platforms. Modern tools often integrate, which cuts down the learning curve.
For example, scheduling posts for social media, preparing print materials, or setting up virtual staging can all be done from one system rather than many.
This saves time, reduces errors, and keeps property marketing consistent.
Support Client Relationships Through CRM Systems
Strong client relationships are the foundation of a successful real estate business.
CRM systems and other client relationship management tools are designed to support this by keeping track of follow-ups, storing contact details, and reminding agents when to reach out.
Agents know that consistent engagement is what turns leads into loyal clients. These systems make it easier to stay in touch, whether it’s through email marketing, personal calls, or timely updates.
In the end, CRM systems help agents stay connected, which leads to stronger relationships and steady growth.
Recommended reading
How to Transfer Calls On Any Device The Right Way
10 Communication Channels Every Team Should Know
Talkroute: The Smarter Way to Stay in Touch With Clients
Having everything in one place means less stress and more time to focus on your clients.
With Talkroute, you can handle calls, texts, and meetings all in one system, whether you’re at the office, showing a home, or working on the go.
Talkroute also gives you the flexibility to manage how and when you take calls. From routing calls to different devices to setting schedules around open houses, you stay in control of your availability.
The platform supports the way real estate agents actually work: fast-paced, mobile, and client-focused. If you’re ready to improve efficiency and keep every client conversation organized, it’s time to try Talkroute.
FAQs About Tools for Real Estate Agents
What equipment is needed for a real estate agent?
A real estate agent usually needs a good laptop or tablet, a reliable smartphone, and a quality camera for property photos. Many also use a car for showings, lockboxes for keys, and real estate apps to manage listings and clients.
What is the 80/20 rule for realtors?
The 80/20 rule in real estate means that 20% of agents make 80% of the sales. It shows how a small group of top-performing agents often handle most of the business while the majority close fewer deals.
What system do real estate agents use?
Most real estate agents use a CRM, or customer relationship management system, to track leads, contacts, and deals. They also rely on MLS databases to access property listings and marketing tools to stay connected with clients.
Stephanie
Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.
Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 200k entrepreneurs to start, run, and grow their businesses.
