Gain Free Business Exposure Podcast Guest

Gain Free Business Exposure by Becoming a Podcast Guest

Every small business faces the same key problem: no one knows who you are yet. The solution to that problem lies in getting exposure to prospective buyers in order to build awareness and credibility. Contrary to conventional wisdom, advertising will not solve your exposure problem. At the scale you need to get results, advertising will break your budget. Price reductions won’t solve your problem, either. People won’t buy from you at any price if they don’t know you exist. And if you’re already working hard on your publishing and social media platforms (and you should be), what other strategies can you implement? Audio. Gary Vaynerchuk, the oracle of the internet, says, “The future will be audio and voice focused.” Podcasts, the main audio medium, are growing fast, and if you’re an entrepreneur, you need to be on them. Once a niche market for hobbyists, podcasting has grown into a mainstream …

Call Recording Monitor Business Calls

Why You Should Use Call Recording to Monitor Business Calls

  “Your call may be recorded for quality assurance purposes.” Ever heard that line from a pleasant-if-robotic voice when you were calling a company? You may ignore the message after several repetitions, but there’s a very good reason that companies are recording your calls. And it may be about more than the quality assurance they claim it is. Savvy business owners and entrepreneurs know that recording phone calls is imperative for creating increasingly greater customer experiences.   What’s the Big Deal About Call Recording, Anyway?   Many people think call recording is illegal, and others wonder why companies announce that they are recording calls. While you might feel betrayed if you learned that a partner or close friend was recording your calls without your knowledge, why does it matter if a faceless company does so? And what does call recording really help a business learn about its customers? Is Call …

Alex Rodriguez Talkroute

Alex Rodriguez : Baseball Shortstop Turned Entrepreneur

Experience is a great teacher, but she charges a high tuition rate. Just ask Alex Rodriguez. The baseball star turned entrepreneur told his audience at the 2019 Inc. 5000 Conference & Gala in Phoenix that his 2013 suspension from the sport had cost him more than $45 million, but he said, “It was worth every penny.” While most entrepreneurs haven’t lost — or made — anywhere close to $45 million, small business owners everywhere can identify with going through tough experiences that taught costly, painful lessons but that set them on the right track. Alex Rodriguez just did everything in a bigger way than most people do. Rodriguez, known as A-Rod, created an impressive athletic record as a 14-time All Star and a World Series champion, but in addition, he’s a true entrepreneur with his hands in many businesses along with taking on a role as a media personality. Through …

Pay-Per-Click Advertising PPC

Pay-Per-Click Advertising: Everything to Know About PPC

If you’re already doing email marketing and SEO optimization, then you’ve nailed down two of the most fundamental internet marketing strategies every small business should know. But these two strategies alone are not enough to comprise a viable marketing initiative. For one thing, email marketing requires you to maintain an address list. Once you have that list and use it, you’re marketing to the same customers with each email. If you aren’t regularly adding new names to your list, then your email strategy will eventually fold from natural attrition. And SEO, while essential, is far from enough. Since 2014, Google and other search engines have been returning paid results alongside free ones. Since paid results provide a wide revenue stream to the companies behind internet searches, you can expect to see pride of place going to those paid options more and more while organic results get shuffled to the side. …

Solve Common Problems with Your Business Phone System

How to Solve Common Problems with Your Business Phone System

  Once you get your business phone system solid and running just the way you want it to for the company, you probably aren’t going to have too much go wrong with it, but things do happen from time to time, so it’s good to know what you’re getting into when that occurs. We’re going to address most of the issues that you will run into in this post and provide some real solutions that you can employ to resolve it. With this knowledge, you may not ever have to call your service provider or carrier because it’s possible to solve it yourself. Keep in mind that this applies to a virtual phone system, although much of this can also be applied to conventional systems, as well.   Forwarding Phones Not Ringing   This can have a variety of different causes, and like many similar problems, it can either be …

Bethenny Frankel Skinnygirl Founder

Bethenny Frankel: Skinnygirl Founder & Killer Businesswoman

Growing up as the daughter of a mother with an alcohol problem and a father who left before childhood got started sounds like the plot of a pop teen romance novel instead of background for one of the world’s great business stories. But that’s exactly how Bethenny Frankel got her start in life. After a childhood she herself described as “difficult,” Bethenny grew up to found Skinnygirl, appear on numerous reality shows, and launch an organization dedicated to helping people affected by natural disasters. None of it came easy for her. “You cannot show people only the petals and not the thorns,” Bethenny would later say. “It’s not fair to them.” Certainly, her entrepreneurial journey and background have included both petals and thorns. But for entrepreneurs, and female entrepreneurs especially, Bethenny’s approach to her life and business endeavors has a lot to teach about knowing what you want, dreaming big, …

Reduce Business’ Fulfillment Shipping Costs

5 Ideas to Reduce Your Business’ Fulfillment & Shipping Costs

  With the many factors that contribute to devising a plan for fulfillment and distribution of your product, as cheaply and efficiently as possible, this can be a real challenge for businesses. If you approach it with a keen eye for details and explore every option available to you, though, it’s completely feasible for you to find ways to reduce the cost of distribution and streamline the process to a high degree. This post will give you factors to consider as you create a plan to manage your distribution; this doesn’t necessarily calculate specific costs for you. Here, we will provide 5 tips for factors and ideas that are good places to start for managing your fulfillment and shipping costs.   1. Large or Small-Scale Production & Shipping   The question is, how much space do you need to pack & store your product? Of course, the space required depends …

Social Media Platforms Business

Which Social Media Platforms Are Right for Your Business?

From Twitter to TikTok, social media is dominating the online marketing domain. Actually, social media is ruling the world. An estimated 3.2 billion people, or four out of every ten on the planet, use social media, including nine out of ten Millennials and five out of ten Boomers. And the average user spends nearly 2.3 hours a day on their favorite platforms. With that in mind, it’s no surprise that 73% of marketing experts say social media is “extremely” or “very” effective for business. Half of social media users go to their platforms of choice to research products before buying, and 71% of happy buyers recommend products to friends and family using social media. Clearly, social media marketing is critical to brand awareness, communication, and sales volume. But with more than 50 social media sites available, how can a small business owner decide which ones to use? And what’s the …

Richard Branson

Richard Branson: Billionaire Entrepreneur & Visionary

In the late 1960s, the chemistry teacher at Stowe School in England noticed one of his students looking particularly engrossed in his work. Curious, since that particular student was generally disengaged in class, the teacher strode over to where the boy sat. Under the desk, the student was working feverishly on a magazine he was creating. In a fit of anger, the teacher snatched the magazine and tore it up. It was not a propitious beginning for Richard Branson. But disappointment from teachers was nothing knew. All his life, Branson had been thought “dyslexic and a dunce” by the educators who taught him. Not long after the chemistry class incident, Branson left school for good. On the way out, his headmaster told Branson, “You will either go to prison or become a millionaire.” The headmaster was almost right on both counts. Sir Richard Branson’s net worth now stands at $4 …

Any Size Business Amazing SEO

How Any Size Business Can Have Amazing SEO

Search Engine Optimization (SEO) increases website traffic through organic search results. A well-optimized website will show up high in the organic (non-paid) results that a search engine returns for a relevant string of keywords. Why does SEO matter? Because 89% of B2B buyers and 81% of online shoppers research products and services before they buy them, according to Hubspot. And you cannot market online effectively without doing SEO. Therefore, if your business doesn’t show up on Google and other major search engines, your business is unlikely to survive. SEO forms the core of any digital marketing strategy. Good SEO practices do more than increase website rankings. They also help businesses’ social media sites, videos, images, and blogs show up for relevant keywords. Because SEO is a big, slippery, and critical marketing concept, many small business owners believe it to be complex, ever-changing, and beyond their control. Sometimes, entrepreneurs invest marketing …