Email Marketing Isn’t Dead

Email Marketing Isn’t Dead, and Here’s Why

There are plenty of people out there who are under the assumption that email marketing doesn’t work anymore, and you may be one of them. Most people believe that email doesn’t have the potential to reach and convert a target audience into customers, which couldn’t be further from the truth. It absolutely works, and if you’re not taking advantage of email marketing, then you’re missing out on a great deal of new customers and additional revenue that you could be bringing into your business by using it. By the end of this article, you’ll have a much different idea of how email marketing works and whether or not it is effective. Because Email Isn’t Dead The first reason we have to bring up is the fact that email, in itself, is still very much alive and well. People use email for all kinds of purposes, just about everything. It’s actually …

Google Voice Alternative: Talkroute

Google Voice Alternative: Talkroute is Better for Business

  Google Voice is one of those services that was created by a very large company who found and employed an elite team of very smart people, who then took a great idea built by GrandCentral, put the power and resources of Google behind it, and made it even better. What they really did was to design Google Voice in such a way that it was appealing and useful for a much bigger market. GrandCentral, the phone management service which Google bought out for themselves back in 2007, really wasn’t much more than a basic carrier with a lot of infrastructure and massive inventory of phone numbers. Google took that to use as the backbone of their new Voice app, but what they created with it was much more than what GrandCentral had. One of the problems with the Google Voice app, though, is that it only has basic features …

Using CPAdirectory, CPA Finder, & Gusto to Find a Business Accountant

  Searching for an accountant is not exactly the most fun task for anybody, but if you have a business, it’s of course essential. There are also an abundance of accountants and bookkeepers in any given area, so it helps a great deal to have tools at your disposal which can give you a platform to find the right one and narrow it down, making your search feel a lot less overwhelming. There are a few resources online that stand out, but we found a couple of the easiest resources for you to use, with large databases of CPAs who provide a range of services for all industries.   Finding a Great Accountant Doesn’t Have to Be Difficult   There are so many accountants to choose from, that it can be tough to narrow it down and choose the one that’s right for your business. That’s why the databases provided …

treat home business like real business

Treating Your Home Business Like a Real Business is Vital

When you’re running a business out of your home, just the fact that you’re working every day in that environment almost gives you the feeling that it’s not a legitimate business. Naturally, you know that it is legitimate, but the casual surroundings and often smaller scale have a way of fooling you into thinking that you can treat it as a casual endeavor, which will have a negative effect if you continue to look at it that way. It’s easy to forget that everything is just the same as a standard business, except for the place out of which you are running it. You still need funding, market research, a website, employees in some cases, and every other element that you would need if you were running your business out of a regular office space. If you don’t treat it that way, you can retard your growth and impede the …

Phone Number Porting & Call Forwarding: What’s the Difference?

Do you find yourself in a position where your calls are coming in for the business, but they’re being sent to the wrong place? What do you do in that scenario? Well, the first problem might be that people are dialing the wrong number, but chances are, you’ve already got the phone number straightened out. When people are calling your main business line, but you want those calls to be sent to somewhere else, what you’ll do is to have those calls forwarded to another number, or another phone. That’s call forwarding. When you want your business phone number moved to somewhere else, entirely—that’s called porting. This is what we’re going to explain in this article. Once you understand what the words, “forwarding” and “porting” actually mean, it’s very simple, but understanding what each of these words mean is the key and is the first step. Hence, the reason for …

4 Online IT Training Resources for Yourself & Your Employees

If you deliberately clicked on the link for this post and are reading this now, and you’re a business owner, then you can go ahead and give yourself a pat on the back. Showing interest in this particular subject means that you understand the value of information technology, not only for an IT professional by trade, but for yourself and everyone on your team. That’s why we’re providing the resources in this article because we want you to know exactly where you can go when you’re ready to take your IT game to the next level. This is absolutely an area that everyone, but especially business owners, needs to understand more fully. Why Do You Need IT Training? You may wonder why, when you have an IT professional on staff, you would need to train yourself in IT. There are actually a few reasons why you would want to do …

Ecommerce Can Infinitely Scale Home Business

How Ecommerce Can Infinitely Scale Your Home Business

Ecommerce is far from what it was 10 or 15 years ago. When online retailers, or “dot-coms”, as they were commonly referred to back then, first began to emerge as pioneering entrepreneurs who realized that selling goods and services over the Internet was a barely-tapped, extremely lucrative channel for doing business, it was pretty exclusive. This was a time when many consumers were still wary of submitting their credit card numbers online, but since there were still enough people who were fine with it, it opened up a whole new arena of commerce. It didn’t take long for other enterprising new businesses to jump on the bandwagon and start selling their products from a website. There were still relatively few businesses who were participating, though, and those who dared to try it only sold certain types of products. Not only that, but online marketing was in a nascent stage, as …

800 Number History

The History of 800 Numbers and Why We Want Them

Toll-free phone numbers have been around for quite a long time now, and their value to businesses remains even until today. There are a few benefits to having a toll-free number, most notably the fact that anyone can call it without assuming any charges, but it’s also a simple way to give your business a national presence. On top of that, it works great to turn it into a vanity number to make it easier for customers to remember and identify your business, especially when it has the original (800) area code. 800 numbers have come a long way to become what they are today. All the way from collect calling, to expensive, regional-based numbers offered during the time when AT&T still monopolized the telecom industry, to the affordable, nationwide toll-free service with which we are familiar today. In this article, we’ll explore that extensive history, its gradual development over …

How to Infuse Your Company with a Positive Attitude

  You might be thinking, “I don’t really care if everybody has a positive attitude. I just want them to get their work done.” As a business owner that needs to make sure your product gets made and sold consistently and efficiently, you’re probably not alone in having that sentiment, but that would be a pretty major oversight. The attitude and well-being of your employees is more important than you think because people who have a positive and proactive approach to their work actually get more done. They will also be willing to put in extra effort and get things done more efficiently. Positivity carries over into every aspect of the company, and it even creates a better atmosphere for your customers. There are a lot of ways you can inspire this positivity in your company. You can start with these few, very effective strategies.     Lead by Example …

Arcserve or Carbonite: Which Cloud Backup Service Stands Out?

Unless you have a highly-experienced, well-equipped, and resourceful IT genius on staff, you’re going to need some help to secure your data for the company and make sure that you’re protected in the unfortunate event that your systems are compromised. No matter how good your IT guy is, anyway, it’s still going to be necessary to have a backup service, so that you have the added layers of protection and the solutions they provide to be sure your systems get back up quickly if anything happens. Even for small events such as accidental deletions of data, you’ve got to have backup systems in place so that your business can continue to operate normally. This is exactly why these backup services exist, and they now have resources and technology to do an exceptional job of securing your data. We’re going to compare two leading providers of cloud backup services, Arcserve and …