Category Archive

In the world of email marketing, there are many different metrics for determining a campaign’s success and even more opinions on which one is the most important. So far in this series, we’ve talked about the often-underappreciated click-through rate and how it tells you when you’re getting people’s attention and when you’re not. We’ve also discussed conversion rate and how it’s one of the most important analytics you have at your disposal. After all, it tells you how many people are encountering your content and then taking the ultimate desired action, which is of course buying from you. Now it’s time to address the analytic that makes all of the others possible – the email open rate. What Is an Email Open Rate? As you might have already guessed, email open rate is the percentage of recipients that see the subject line of the message you’ve sent and choose to …

As a small business owner, you’ve probably heard by now that email marketing is a worthwhile online marketing strategy. With conversion rates consistently above other advertising techniques, it’s often the go-to source for transforming prospects into paying customers. To keep the pep in your copy and your conversation rates high, it’s vital to know how to carry out a solid email marketing campaign. There’s more than enough advice out there about long form vs. short form website copy and blog content, but when it comes to email marketing, there are a lot of mixed messages. Many professional marketers are sold solely on short form copy, shouting its dominance from the rooftops. Others take a more well-rounded approach, encouraging you to diversify anything and everything email-related. Ultimately, the take-home message is simply to write your email copy—long form or short form—in a particular way so that it achieves the purpose you …

For any small business utilizing online marketing of any kind, there aren’t too many metrics that you want to be more aware of than the CR (conversion rate). Otherwise, if you are just continually creating and publishing content without running analysis on it, then you are doing it blindly and won’t know what’s working, what’s not working, and which content you need to change according to its performance with your audience. If you are well-aware of the CR, on the other hand, but can’t figure out how to improve that number, that’s obviously a problem, too. Businesses have been trying to come up with ways to persuade web searchers to buy from the business they’re promoting through the emails they send out for a really long time. The difference now is that there are online metrics like conversion rate that can help you immensely in getting a solid grip on …

Click-through rate. It’s a sort of contentious point among content marketers, some considering it a useless metric and others believing it to be a number that can provide you with a lot of useful information to create better content. There is a case to be made that CTR isn’t the best metric to look at to improve your content when there are so many other metrics that can give you a clearer picture of how your content is performing; however, if you discard CTR right off the bat, then you’re throwing out a tool that inherently carries insight that you can really use. Here, we’re going to show both sides of this argument while focusing on the value of CTR, what it actually means, and how to shift your perspective concerning CTR. There are quite a few ways that you can use the information to help you understand what’s happening …

In today’s highly competitive world, you have to explore every avenue that can potentially bring your small business more success, and that especially goes for the marketing strategies that you use. If email marketing is one of those avenues that you have never gone down as of yet, start putting it to work for your business today because it is just about guaranteed to pay off for you. The thing with email marketing, though, as is the case with any other marketing method, you have to learn how to actually make it work, so that you’re not just wasting your time on a new strategy with which you’re not familiar. That’s what we’ll be going over today. What you’ll find in this post are some practical pieces of advice for getting started with email marketing, if you’re new to it—or if you’ve already begun your email marketing campaign but aren’t …

There are plenty of people out there who are under the assumption that email marketing doesn’t work anymore, and you may be one of them. Most people believe that email doesn’t have the potential to reach and convert a target audience into customers, which couldn’t be further from the truth. It absolutely works, and if you’re not taking advantage of email marketing, then you’re missing out on a great deal of new customers and additional revenue that you could be bringing into your business by using it. By the end of this article, you’ll have a much different idea of how email marketing works and whether or not it is effective. Because Email Isn’t Dead The first reason we have to bring up is the fact that email, in itself, is still very much alive and well. People use email for all kinds of purposes, just about everything. It’s actually …