10 Reasons Why Vanity Numbers Are Worth Your Money

10 Reasons Why Vanity Numbers Are Worth Your Money

People don’t want to feel like just a number. For years, businesses have found creative ways to make phone numbers more memorable. In the 1960s, a Boston carpet cleaning company did just that. While the Marvelettes sang about Beechwood 4-5789, Adams & Swett Rug Cleaning asked Boston residents one simple question: “How many cookies did Andrew eat?” The answer … was their phone number. Andrew 8-8000, or Andrew ate 8,000. Although exchange names are long gone, Adams & Swett still posts the jingle to their site, proof positive that their marketing not only worked but that it’s still working some 50 years later. Andrew 8-8000 is an example of a vanity number, a memorable phone number designed to stick in people’s minds. And while it worked so well with Adams & Swett, would it be worth it for your business? What does a vanity number actually offer? In this article, …

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The 14 Best Phone Systems for Businesses in 2023 - Small Business Owner Phone System

Business Phone System Comparison: Best Options for 2025

Communication is important in almost everything, especially in business. A good and cost-effective business phone system that’s reliable, easy to use, and affordable can help your company stay connected and ahead of the game. With so many options available, how can you be sure you’re making the right choice? In this blog post, we’ll discuss different types of phone systems for businesses and what features they have, offering you an in-depth look at their pros and cons. We’ll also touch on real-life examples of businesses that have successfully implemented these technologies. Our goal is to help you make an informed decision that will truly change the way you do communication within your business. Ready for effortless business calls, texts, and meetings? See how Talkroute can simplify your business communications by booking a live demo today! Key Takeaways Understand the different types of business phone systems and their features to select …

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Business Owner’s Guide: Get Organic Traffic to Your Website - Small Business Website Organic Traffic Flow

Business Owner’s Guide: Get Organic Traffic to Your Website

  In today’s increasingly connected world, your online presence is more important than ever. Having a website & organic traffic flowing to it is key to attracting potential new customers and building a relationship with them. Most American consumers are more likely to think that a business is trustworthy if it has a website than if it doesn’t. However, you probably already know that. You’re a savvy business owner ready to conquer the modern market, of course you have your own website! The problem is getting people to see it when they are flooded with billions of Internet pages. Even though paid advertising can get your website in front of more eyeballs, organic traffic is the best way to increase visits to your website without spending too much money. Optimizing your SEO results will help you rank higher on Google’s search engines, which in turn will help you get your …

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Business Insurance 101: Essentials You Should Know: Business Owner Picking Insurance

Business Insurance 101: Essentials You Should Know

  Launching a new business venture clearly involves a lot of work. This can make it really easy to overlook certain details. One detail that you definitely don’t want to skip is business insurance. It can be overwhelming thinking about everything you need to consider for your business, we get it. But ensuring that you, your business & your employees are protected are of paramount importance. Without insurance, you could face major financial losses, which may be enough to shut you down. With that elephant looming in the room, here is everything that we think you need to know about business insurance.     What Is Business Insurance?   Business insurance covers the costs if something goes wrong in your business. Simply put: It acts as a much-needed safety net. In the event of a lawsuit, injury, or property damage, you have protection. This can help you to recover from …

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How to Optimize Workflow for Your Business Projects - Managing Projects For Small Business

How to Optimize Workflow for Your Business Projects

  Being productive in your business and completing all of your tasks and projects is more than just working all the time. You could even say that optimizing workflow is actually more important than just working a ton of hours, which you most likely already do because you’re a business owner. The thing is, you can work tons and tons of hours every day and still have low output and productivity. Especially if what you’re doing during all those hours is not high-quality work. That is, if you’re not working on the right things at the right times, taking the long way around to complete projects, or working in a very unfocused way. Then the work you’re doing is not actually quality work. There are many ways that you can change this, if you find that those characteristics describe you. Keep reading if you want to learn how to improve …

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How to Pick the Perfect Business Model: Business Owner Choosing Path

How to Pick the Perfect Business Model

  How do you plan on making money? Answering this seemingly simple question can help you decide on the right business model for your new venture. Only about one in four businesses survive 15 or more years, which goes to show how great the failure rate is for any given company. Those that really succeed tend to have a solid business model to follow. You need a business model to outline your plan for generating revenue & achieving sustainability. It’s honestly one of the first things that you should decide on when developing your business plan. In this article, we’ll examine the basics of business models and the factors that go into choosing the right one.     Why Do You Need a Business Model?   First, what exactly is a business model? It’s a strategic blueprint for how your business creates and delivers value to customers. The model you …

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Direct to Consumer (DTC): Sales Guide for Business Owners- DTC Marketing Tips and Advice

Direct to Consumer (DTC): Sales Guide for Business Owners

  The traditional methods of reaching consumers through distributors, wholesalers, and retailers are gradually being replaced by a more direct solution: Direct-to-Consumer (DTC). DTC allows you to connect directly with your target audience. This can really help you create a more personal relationship & drive engagement without dealing with an intermediary. Which can obviously be a positive thing for your business. If you’re a business owner, understanding the nuances of DTC could be the key to boosting sales. It’s something that truly all of us should have basic knowledge on. In this guide, we’ll explore the components, available resources, and the best strategies for increasing your Direct to Consumer sales. Let’s get started.     What Is Direct-to-Consumer (DTC)?   Direct-to-consumer is a marketing approach that aims to connect directly with consumers instead of working through retailers. For example, some brands sell their products through major retailers, such as Target …

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How to Remain Focused as an Overwhelmed Business Owner - Stress Tips to Apply to Business

How to Remain Focused as an Overwhelmed Business Owner

  Fatigue can get in the way of even the best of plans. It can leave you feeling overwhelmed and out of your depths, especially when you’ve got a business to run. Life can be a lot just as-is, but add in the stresses of being a business owner & it can truly derail you. So, how can fatigued business owners like yourself remain focused even when you’re simply overwhelmed? You’ll need to develop a few coping strategies, along with finding ways to tend to your mental health while also looking after the well-being of your company. With all that in mind, here’s some general advice on how to press-on even when you are spread thin.     Identify the Cause of Your Fatigue   What exactly is causing your fatigue? It’s hard to conquer a problem without first identifying its root cause. Take a moment and really think about …

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Sales 101: Business Owner’s Guide to Increasing Profitability - Tips to help increase your business sales

Sales 101: Business Owner’s Guide to Increasing Profitability

  As a business owner, you likely know that profitability is a very essential sales metric. Without a profit, you cannot keep your business afloat. Which is kinda the whole point of this starting your own business thing. According to data from the Bureau of Labor and Statistics (BLS), about one in five new businesses fail within the first year. Finding ways to increase the profitability of your business can help you avoid becoming another casualty. Sales as a whole can be a bit overwhelming, with so much information out there. It’s hard to know what you need to know, and how to apply your findings to your actual business. In the following guide, we’ll cover the most effective strategies and resources for generating larger profits. That way, you can take some of the heat off yourself & have a good starting point to begin from. Let’s dive into SALES …

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Breaking Down Inflation: What Every Business Owner Should Know - Inflation in Business Tips and Advice

Breaking Down Inflation: What Every Business Owner Should Know

  Inflation is clearly a hot topic in the news & in our minds lately, as the prices for goods and services continue to skyrocket. While the news often focuses on the impact of inflation on consumers, it’s also a major issue for business owners. In this post, we’ll take a detailed look at inflation and how it may impact the way you run your business. We’ll examine exactly how inflation works and explore some of the best methods for dealing with it as best you can. Whether we like it or not, we all have to face it in some way or another. Especially in business though, it’s important to not only understand how it can affect things but to be prepared. While we all reminisce nostalgically about simpler, cheaper times of the past.. it’s sadly not our current economic reality. BUT, it’s ok, we’ll press on. Let’s dive …

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