Who is an Ideal Customer?
When you are trying to find the right customers for your business, it’s important to concentrate on a couple of things. Firstly, be sure to establish who your core customer is by finding out who you are best equipped to serve and will consistently bring in the greatest revenue, without putting extra strain on your business. Additionally, you will make life far easier if you seek to attract serious customers, as opposed to those who may only end up wasting their time, and yours.
Communicate Directly to Your Primary Customers
Beating around the bush is generally not a good way to handle things, in any area of business. Especially concerning an area as important as finding the right customers, there is no reason why you can’t just come right out and say it. For example, your mission statement can include a description of your ideal customer with some appropriate copy: “We strive to provide the best possible experience for those who are looking for a long-term relationship with our service.” If your business tends to serve one-time transaction buyers, then you would write something to fit that description. This kind of copy can also be included in your web pages, social media, and advertising, to lead the right kind of customers to your business.
Give Your Target Customers a Better Experience
One of the best ways to attract the customers you want is to make it easier for them to work with you. Providing rebates or discounts to those who fit the description of your core customer is a great incentive to bring them in. Whether it’s realized or not, every business makes the buying experience easier for some customers, and more difficult for others. The idea here is to do it deliberately, to generally filter out those buyers who are not right for you.
Incentives for Repeat Customers
Getting people to come back and buy from you again is a cornerstone of any business. This can be achieved in a variety of ways, one of which is providing incentive for repeat buyers. Whether it’s a discount, a premium membership which affords returning customers certain perks, or free shipping on their next purchase—it’s important to reward people who continue to do business with you.
Project a Serious Image, Get Serious Customers
In addition to attracting those who are ideal for your business specifically, it also helps to target more serious customers. People know what to expect from you by the image that you project. Your image invites the wrong kind of attention if your website is cheap-looking and disorganized; however, when everything looks professional and the very essence of your business exudes quality, you will find it’s the more serious customers who tend to notice and appreciate it.
Once you know who your ideal customer is, then you can start directing your energy towards bringing them in. These are a few suggestions on how to attract the right customers to your business, but as always, you need to get creative. Taking the time to develop new strategies for finding the right customers and serving them well is worth the trouble because your effort will always pay off in the end.
Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.
Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 100k entrepreneurs to start, run, and grow their businesses.