Obviously, a simple phone number isn’t going to grow your business in a literal sense, but a toll free number will give customers the impression that you have a larger reach. There is a reason that toll free numbers exist today, and it goes beyond the original purpose of advertising a phone number that people knew was not going to cost them anything if they dialed it.
These numbers convey a very effective message, telling them that the business attached to it is a solid, established business with a broad reach.
The Power of Association
In the memory of most people, a toll free number is what they always saw attached to large companies, like the phone company or a big-box retail store, to name a couple.
A toll free number has a certain feel that seems omni-regional, large-scale, national. It is a programmed psychological connection of which we can take advantage to convey to customers that our business is not small-time.
The perception of your business in your customer’s mind can be just as impactful as the reality of it in many cases, and you can use the inherent association people infer about toll free numbers to see you as a much larger organization than you actually are. It’s a cheap way to increase the perceived value of your small business.
Solid & Reliable
When you see a toll free number, your first thought is not going to be that the business is unreliable; on the contrary, the connotation is that the company is going to stick around. These associations are more influential than we give them credit for.
Your customers will definitely do their due diligence before signing on the dotted line with you, but at the same time, we underestimate how much we make buying decisions based on feeling. This absolutely plays into the impression we get when we see that a small business has a toll free number.
Amplify the Effect with a Call Menu
You can easily add a Call Menu, or auto attendant, to your toll free number and give customers an even stronger impression that they are calling a very established business.
You can have this feature with a Talkroute system and add the Call Menu within just a few minutes to make your business sound ultra-professional while managing calls efficiently at the same time. Yes, it helps you to route calls the way that you need, but it also sounds really good to the caller.
It’s debatable, but if you think about it, there is something about a toll free number that makes the business it is attached to seem as if it will stick around. It’s just a feeling, something undefinable (as is the whole idea of this type of phone number), which we associate with an organization that doesn’t take itself lightly, that it isn’t going anywhere.
The number is classic; it’s recognizable. The area code, itself—800, 866, 888… seems almost timeless and lends itself to longevity.
Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.
Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 100k entrepreneurs to start, run, and grow their businesses.