While huge valuations and giant rounds of venture funding are flooding the imagination of daydreaming “wantrepreneurs”, you are boostrapping your way to success and spending every dollar as it may be your last. You know what needs to be done and how to get there but running a bootstrapped startup is a far cry from the sexy portrayal that seems to proceed what many believe to be the entrepreneur lifestyle.
But who cares! Let the others run wild with their imagination while you kick ass and chase the real dream.
“Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”
“I’m lean, I’m scrappy, why should I want to appear bigger? Won’t my customers accept me and respect me for my ability to run and grow a successful startup on a bootstrap budget?”
Unfortunately, the answer is “No”.
You have to remember that the majority of people view successful startups as 100’s of men and women coming to work in hoodies, sitting in front of their iMac’s, and getting up only to play the occasional game of ping pong. We understand that this couldn’t be further from the truth (in most cases) but it is the expectation that our culture has created.
Unless you are expecting a large influx of capital in the near future, providing the above persona may be a little far fetched. The goal should be to continue to grow your startup, while maintaining a professional image that instills confidence in your customers.
This buyer confidence is most commonly created with a quality web presence. However, if your business requires communication beyond email and virtual support, you will need to invest in a phone solution.
Did You Know: Over 85% of customers judge a company’s size and legitimacy by their phone experience?
By amping up your phone system, you’d be surprised how much bigger your company will appear. Even if you don’t have an actual “office”, virtual solutions like Talkroute, allow you to be anywhere and still remaining connected to a single system.
How Does it Work?
While there are many different phone solutions out there, Talkroute remains the premier system for new, small, and growing businesses. Talkroute is 100% cloud based and works with ANY existing phone and service provider. Whether you have an iPhone from AT&T, a landline from Comcast, or any combination of the above, Talkroute will unify all of your phones into one easy to use system.
“Our Coffee Shop switched from Google Voice to Talkroute. We couldn’t be happier.” -Lauren K.
But Isn’t this Expensive?
Many phone systems are very pricey but not Talkroute. You can try Talkroute for Free with our 7 Day Trial with no obligation to buy. If you like what you see, it is only 19.95 per month for unlimited usage. We don’t nickel and dime you for how many minutes you use!
Do I Have to Buy Anything?
No. Talkroute works with your existing phones and service providers. As long as you have a phone that can receive calls, it will work with Talkroute. Talkroute is simply a service that receives your calls for you and then forwards them to the corresponding device, custom message, and/or voicemail.
How will I Sound Bigger?
Talkroute can be used in very simple or complex ways. You can decide to go minimalistic by adding a custom greeting (e.g. “thank you for calling ABC Company”) and then forward the call to your device(s). Or you can add a layer of complexity by sending callers first to a menu of choices (e.g. “press #1 for… press #2 for…). You can add custom recorded messages, hold music, and various other features to customize your callers experience further.
While there are many aspects to providing your customers with buyer confidence, having a professional phone solution is just one more step in the right direction. You may be a lean, mean startup machine but there is no reason your customers need to think of you as small.
Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.
Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 100k entrepreneurs to start, run, and grow their businesses.