Not to put too fine a point on it, Moz is an outstanding resource for content marketers. There are a ton of sites, apps, and blogs out there who deal in SEO, as you’ve no doubt seen already, but the information and instruction that you may get from them is often inaccurate or downright useless.
You know how you’re always hoping that you’ve finally found a resource online that is actually one of the good ones, that will provide you with the information about SEO that you really need and teach you how to effectively use that information? Moz is that source. Here are just a few of the reasons that Moz stands out, and we know that you’ll find them to be as helpful as we have found.
One of the Greatest Resources Available Today
As SEO becomes more and more complex, we all need some guidance to understand and exploit it. It gets harder every day to navigate the rules and changes that Google makes regarding how to utilize their search engine to the advantage of your business, as the algorithms keep getting smarter and more sophisticated.
Moz provides you with all the tools you need to make SEO work for your site and to educate yourself as you move forward with content marketing. They have paid services of which you can take advantage to monitor just about every type of website data under the sun, but even if you don’t sign up for an account with them, just using the information you find in their blog alone will teach you how to use SEO more effectively than the majority of businesses who are trying to market their businesses online without this resource.
What separates Moz from similar services is that they don’t only give you the tools and analytics to gather important data, but they also teach you how to understand that data and what to do with it. When you do sign up for an account, you get access to online tools for analysis that you won’t find anywhere else, or at least nowhere that does it as well as Moz does.
What Does Moz Actually Do?
In a nutshell, Moz provides you with a variety of tools that enable you to improve SEO for your site through research, tracking, and the analysis of data. To conduct your own research and figure out how web searchers behave in relation to your site, you’ll get extremely useful tools to do keyword research to find out which ones are highly searched, and which ones are performing the best for you.
Backlink research tools are also there to help you find other sites to pursue for inbound links, based on certain criteria such as how much value a backlink from a site will hold for you. The tracking features they have might be the best feature Moz offers. You can track data in multiple categories for your site, as well as other sites, including domain authority, ranking potential, inbound links, and search visibility.
Additionally, you can track keywords to see which ones are performing best for other sites so that you can target those keywords, too. Also track which keywords are performing best for your site.
Get All the Data You Need for Keywords
Keyword research is a regrettably necessary part of any content marketing effort. Though sometimes mind-numbing and tedious, you can’t get around doing this because there’s just no way to determine what content your blog should be publishing unless you look at the search frequency of keywords.
Moz’ “Keyword Explorer” lets you bring up all the data associated with any keyword or phrase that you want to research. Just input the keyword, root domain, subdomain, or page into the search field to look at extensive data related to that content.
Furthermore, on the Moz website, you can also learn about what each metric means and what the data that it’s going to produce will tell you. So, the most important information you’ll see is the average number of searches that each keyword gets per month.
On top of that, Moz also shows you a difficulty rating for keywords, ranging from a score of 1 to 100, so that you can decide which keywords you may be able to rank for. You can look at the CTR (Click-Through Rate) for keywords, too.
Moz’ Greatest Gift to Online Marketers: Domain Authority
Domain Authority is about an accurate metric as you can get to tell how much power your site has to get a good rank in Google search. Before this metric was created, there was no reliable way to measure your site’s ability to rank highly in SERPs, and that was a problem because there was then no way to know which keywords on which you should focus.
Domain authority is essentially a proprietary scoring system developed by Moz. So, it’s not like Google created this scoring system for marketers to use; Google just not eager to give out that kind of information because Google wants the transaction to be completely organic on both sides (content publishers and web searchers), absent of any manipulation by marketers.
Manipulation of the rules surrounding SEO by content marketers was of course inevitable, though, eventually leading to the development of domain authority rating to help those marketers understand what works and what doesn’t. If you don’t use this DA rating to guide your efforts with SEO, then it’s a lot harder to tell which keywords will be successful for you, and which ones will bury your articles in SERPs. Your site’s DA score is something you want to always be aware of, so that you don’t overstep your site’s ranking power.
The Moz SEO Toolbar Puts the Data at Your Fingertips
All of these research and analytics tools are great, but you need an easy way to access them, right? The Moz Bar is a toolbar for your Moz account that sits at the top of the page in your browser, and it consolidates all the SEO information you need into the one simple toolbar.
Download it as a Chrome extension, and either turn it on or hide it at any time with one click. You can automatically see the DA or PA (Page Authority) in the toolbar, for whatever web page or site where you happen to be.
There are a variety of features you can access from it. From the toolbar, you can see link metrics for pages while you’re still on the SERP, other attributes of the page, and of course, DA and PA scores for the page. Highlight keywords of interest, as well, and categorize them as, “Followed; No-Followed; External; or Internal”. You can also export any of this data into CSV files.
If you’re skeptical at all about the services I’m talking about with Moz, just go to their website at moz.com and take a look at the information. You don’t even need to sign up for a trial or paid account to get a feel for what they have to offer; you can just look around their site or watch a demo video to see some of the features.
The Moz SEO toolbar alone is reason enough to get an account with them, but all of the analytics features they have are pretty amazing. There honestly aren’t many similar SEO research services that are as useful or reliable as Moz.
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Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.
Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 100k entrepreneurs to start, run, and grow their businesses.