Yes, you should be tweeting about your business. Even though you may have zero interest in Twitter, there is no questioning the amount of influence it has on our culture today, in every capacity. If you aren’t sure how to use it effectively, then you might want to start looking into it.
Customers Will Engage with You on Twitter
If you’re not familiar with it already, the key to making Twitter work for you is engagement. As far as your business is concerned, it doesn’t matter a whole lot how many people are following your business on Twitter.
The number of people who are actively engaging with you on the platform is way more important. If you’re utilizing it properly, then you’ll get comments, questions, and direct messages from the public, which is really what you want because this amounts to social proof.
People Are Lazy
Yes, you could argue that everybody has become more lazy now that technology is making everything easier and easier to do, with every passing day; however, we’ve been lazy for a long time. Your customers will always take the path of least resistance.
Enter Twitter: A communication platform so easy that even our President can use it. The point is that, in the same way that your customers contact you by phone, text message, or email, they will also reach out to you through Twitter for the same normal inquiries.
Twitter has come a long way since the platform was originally used primarily as a creative outlet for a small demographic who wrote very short pieces expressing their daily thoughts about any given subject, and people would follow their daily posts.
You can now post longer text entries, add images & video, and even broadcast live video if you want. Not only that, but you can also link your posts from other social media accounts, as well as YouTube videos, for maximum exposure. It’s a truly electrifying new age of media self-promotion.
Cheaper Than Conventional Advertising
Organizing your advertising campaigns has always been a challenge because the cost of the ads often runs close to the projected ROI of the ads. Content marketing in general has largely blown out that bottom line already, but using Twitter just by itself to organically generate leads gives your budget an even greater advantage.
All you have to do is figure out where your customers are engaging on Twitter, and you will have an active, powerful conduit through which customers can reach you and convert into cash.
Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.
Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 100k entrepreneurs to start, run, and grow their businesses.