Why Your Business Needs to Use Call Forwarding


Call forwarding isn’t what it used to be. It has evolved into a fairly standard feature of phone systems and is far more variable and useful than it was with the local phone company. Whether your business has one cell phone to take calls, or 25 employees, call forwarding can streamline the way you manage calls.


It Is Becoming a Standard Tool

Consider the analogy of music recording technology. 30 years ago, musicians wouldn’t even attempt to add complicated features to their recorded songs, and they had no way to clean up the recordings and make them sound professional—they had to go to a big, expensive studio.

Now, there are tools available to everyone which, when applied to their recordings, put them on the same level as the pros. Those tools are now standard, freely available, and routinely utilized because they simply make everything sound better.

The same is true of business phone systems today. Virtual selective call forwarding makes it possible to route calls like a big company, no matter how many phones you actually have.


The Advantages of Staying Mobile

Probably one of the most vital functions of call forwarding for a small business owner is the ability it affords them to take calls anywhere.

When you’re running a business from cell phones, giving out those private numbers to customers is not desirable; you want to have a main business phone number that people dial to reach you, and then forward calls to your phone and employees phones while hiding your personal numbers. Using a virtual phone system, you can even add a phone tree to make it sound more professional.


Incorporate All Your Phones into One Platform

In the same way, call forwarding can also be very useful to bringing together multiple types of phones from different locations. For example, you may have VoIP phones in a home office in Chicago, two landlines in Seattle, and multiple mobile phones.

You can have customers call one main phone number and be forwarded to any or all of these phones in whatever configuration that you need, and the caller will never know that the phones are spread throughout the country.


Stop Calls When You’re Closed

One of the challenges you might face when running your business from mobile phones is the issue of callers ringing your phones at all hours of the day or night. This is when you can set your call forwarding system to stop sending calls to your phones after a certain hour—no more late-night work calls.

Call forwarding has moved beyond being a peripheral feature that phone companies offer but is seldom used. It is now a highly versatile tool that can take your business call management to the next level by adding things like an auto attendant, music on hold, professional voicemail, and the ability to forward to multiple phones at the same time. If you haven’t already, call forwarding is definitely worth trying out.




Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.

Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 100k entrepreneurs to start, run, and grow their businesses.

StephanieWhy Your Business Needs to Use Call Forwarding