It doesn’t take much to make a positive impression on people, and when you just need a way to show your appreciation without taking up a lot of time, there are few things that are as quick or effective as a Thank You note.
This is something that can be especially useful to retain customers, serving as a show of good faith, that they are not “just another number” to you. Below, you will find a variety of Thank You note examples that our team has put together.
These can be used to send to your customers, business partners, colleagues, employees, newsletter subscribers, potential clients, or valued friends. After the examples, keep reading for some helpful tips for writing your own Thank You letter!
Universal Thank You Examples
We start off here with a couple of nonspecific examples. These are great for scheduled emails that you would like to be automated and sent at specific times, such as when a customer has made their first purchase, or has made a certain number of purchases.
For a new customer, after their first purchase:
Thank you for visiting us and making your first purchase! We’re glad that you found what you were looking for. It is our goal that you are always happy with what you bought from us, so please let us know if your buying experience was anything short of excellent. We look forward to seeing you again. Have a great day!
Your friends at (your business)
For a repeat customer, at the 1-year mark (loyalty Thank You note):
I’m delighted to tell you that you have now been our customer for a whole year! We would just like to say thank you for being a part of our family. We are very grateful for your continued patronage because we wouldn’t be here without loyal customers like you. You could have chosen any other business, but we appreciate that you have stuck with us. Thank you, again, and have a great day!
Your friends at (your business)
Personalized Thank You Examples
The remainder of our examples here are for those times when you want to personally write a note that is for a specific person. Feel free to steal these if you can use them! Of course, if you’re thanking someone in particular, you may need to include some custom details.
For a first-time customer:
It was a pleasure to meet you, and I’m so glad we got a chance to discuss what you’re looking for in a new home. I know this is an exciting and potentially nervous time for you, so let me say that you are in good hands. Since you mentioned that you would like to look at some different styles, I will make sure that our team gives you a variety of options. Thanks for your visit, and I hope to see you soon!
For a new customer, Mom & Pop store:
I was very glad to help you find the perfect gift for your wife, and I just wanted to reach out and say thank you! Thanks for finding our shop, even though you could have easily just gone to your local Fannie Mae. I hope you visit us again soon, even if you just have a craving—because I know our sweets are the best 😉 Be well, and take care!
All the best,
For an employee who worked during a busy time:
Thank you so much for your hard work over the weekend. You showed tremendous character by keeping cool and helping us to make sure everything got done, even during such a busy time. I am glad to know that we can depend on you to stick it out when things get a little hairy, and your exceptional work ethic does not go unnoticed.
For a partner or colleague, after a new business deal or partnership:
I’m very excited about our new partnership, and I just want to thank you for being a part of our extended family. Please give my best to everyone on your team, as I know that they played no small role in making this deal possible. I look forward to a long and fruitful relationship between our two businesses. Thank you, again!
For someone who helped you start your business:
I just wanted to let you know that all of your help with getting (your business) off the ground is very much appreciated. Your support and efforts for our new venture certainly contributed to our success, and I want to thank you for that. Good luck in all of your endeavors. Keep in touch!
Thank You Note Personalization
While there are so many types of general, copy-and-paste style Thank You notes.. Sometimes you need a much more personal touch. For more sensitive subjects, it’s obviously best to speak from the heart. Adding a bit more thought to notes geared towards support will show that you do truly care.
As well as more sensitive notes of appreciation, certain Thank You’s sent to family or friends can be perfectly tailored to that person. Maybe an old friend from high school bought a set of art prints you sell online- it would be a lovely touch to add something about a specific memory you shared together on their note. Everyone loves to feel valued!
One of the hardest things about writing any letter is how to start. If you find yourself stuck, staring at the screen and wondering how to begin, the following openings might be a good jumping-off point.
Here are a few suggestions for your closing. The only trick with these is to decide which one is appropriate, depending on the tone and content of your Thank You note. For example, ending your letter with “Your friend,” isn’t quite right if the letter is addressed to a customer.
*TIP: The second word of a complimentary close is not capitalized, e.g., “Best regards”.
Where do you get the contact info?
It’s a good idea to get at least a name and email address from new customers, if possible. If you don’t have contact information for customers, colleagues, or friends, then you might consider starting a running list from now on.
For people with whom you’ve already connected, you could just ask them for the email or direct mail address and let them know you’re sending a letter. If you can settle for a business address, rather than a personal address, it’s pretty easy to track down. Here are 5 quick ways to maintain your business contacts.
Thank You notes are pretty underrated. Especially if it’s personalized and addressed to a specific person, it shows the recipient that you cared enough to take the time to send it, assures them that you haven’t forgotten them, and may even brighten their day.
From a business standpoint, that can be an effective method for retaining customers. It takes only a few minutes out of your day, and it can strengthen professional, as well as personal relationships.
Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.
Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 100k entrepreneurs to start, run, and grow their businesses.