Story of GoPro Founder Nick Woodman

Ready, Set, Action Camera: The Story of GoPro Founder Nick Woodman

  Follow your passion. Is that profitable career advice? Or a one-way ticket to life as a starving artist, gamer, or writer? According to Nick Woodman, founder and CEO of the American technology company GoPro, your passions are your most reliable guides in life and in business. Nick started creating his product after watching amateur photographers like himself struggle to take pictures while surfing the waves in Australia and Indonesia. Today, the business pulls in more than $1 billion in annual revenue. While Nick may have achieved success by following his passions, you probably know many other entrepreneurs who have followed their passions straight into penury. You know it takes more than passion to lift an entrepreneur from a failed company to an internationally successful one. Nick knows that, now, too. After GoPro nearly went belly up in 2017, Nick admitted that long-term success required a big dose of realism …

computer working

Useful Benefits of Using a Business Phone System

  Clear and concise communication is important to grow your business no matter which sector you are working in. As your business starts growing, it is essential for you to outgrow your phone lines beyond your personal mobile numbers. There are a number of tasks that need to be done via phone calls. Whether you are calling your customers, doing cold-calling to boost sales or conducting telephonic interviews, a business phone number will make things easier for you. Your employees need a secure communication system to contact each other as well as their prospective clients. It’s important to have a common shared platform for all your team. For busy sales representatives, a business phone system is a must-have.   Here are some of the top-notch benefits of using a business phone system:   Save on costs and time The old school fax system is outdated now, and you want to …

marketing 101

Marketing 101: The Comprehensive Guide for Business Owners

Effective marketing introduces your products and services to the people who might want to buy them. For B2C (business to consumer) companies, that means connecting with individual consumers, and for B2B enterprises, it means cultivating relationships with other businesses. In this comprehensive guide to marketing, we’ll look at the fundamentals of marketing, including what it is, what it isn’t, its major components, and some of today’s most efficient and productive marketing strategies.     What Marketing Is … And Isn’t   Ask 10 small business owners to define marketing, and you’ll get 12 different answers. For some entrepreneurs, marketing is a slippery, squishy concept that means … whatever they want it to mean. Unfortunately, this approach doesn’t help you sell more products or secure more clients. Real marketing has firm boundaries, and it interacts in defined ways with the other components of your business. What Is Marketing?   The American …

Business Communication Crucial to Company’s Success

Why Business Communication is Crucial to Your Company’s Success

  Effective business communication plays a vital role in all aspects of business. It affects processes and efficiency in all departments of the organization. If there’s poor communication, your business may encounter many unforeseen problems like delayed projects, disgruntled customers, and diminishing productivity. Read on and learn more!   Types of business communication   Internal upward communication In internal upward communication, information flows from the lower levels of hierarchy to the upper levels. This includes feedback, reports, and surveys that employees use to deliver information to team leaders. Furthermore, employees can express their feelings, ideas, and requirements. Upward communication also helps the top management to know the changes to make to the business. For instance, a marketing report may include statistics such as social media management, website visitors, and total leads generated. When a business allows subordinates to make their contribution, they are influenced to work more and hit their …

Emily Weiss Beauty Industry Glossier

How Emily Weiss Shook Up the Beauty Industry With Glossier

What does it take for a 33-year-old female blogger to raise $100 million in venture funding, build a $1.2 billion business, and make Time’s Next 100 list? According to Emily Weiss, the founder of Glossier who accomplished all the above, it takes an unbeatable brand. “I am crazy for good branding,” she said, “and I admire companies that get it right.” Get it right, she did. Emily, who started adult life as an intern at Teen Vogue and then as an independent beauty blogger, has flipped the established beauty industry upside down with her creative messages, packaging, and products. Here’s how she did it: Why the Beauty Industry Is So Difficult to Disrupt   Women and men have been applying makeup as a beauty treatment for about 5,000 years now. From ancient people who applied beauty treatments made from henna, chalk, and soot to modern folks who rely on elegant …

future of telecommunications

The Future of the Telecommunication Industry

  The telecom industry is growing fast. The advanced technologies have brought some dramatic changes to offer enhanced customer satisfaction. It is anticipated that 2020 will bring more and varied opportunities. The changing customer demands, evolving digital supply chain, and ever-smart devices will make the industry advanced and more responsive. Also, telecom companies will act smartly and more diligently to compete in this fast-paced and complex global economy. They will have to navigate a world where customers are demanding and frequently want new updates to make communication easier than ever.   What Is the Future of the Telecom industry?   The telecom industry will be more result-driven. It will develop advanced and innovative technologies to create an easy and safe solution for customers.   Here are a few things that customers can expect from telecom in the future: Industry Restructuring To win the support of customers and regain their trust, …

Business Referrals Encouraging Word of Mouth

Get More Business Referrals by Encouraging Word of Mouth

Word of mouth marketing is the most powerful advertising tool in a small business owner’s toolkit. A happy customer sharing your story with a friend, colleague, or family member is far more effective and much cheaper than any billboard, blog, or Twitter feed. Conversely, an unhappy buyer telling friends how bad their experience was can cut deeper into revenue than nearly anything else. Done right, word of mouth marketing can grow your business, build your brand, and secure your revenue stream. Researchers have been examining word of mouth marketing for at least 60 years to figure out what it is, why it works, and how to do it well. Here’s what we know: What Is Word of Mouth Marketing? Word of mouth marketing differs from unorganized expression in that it’s influenced and directed by the organization. In providing that influence and direction, a business can follow one or more of …

startup

Should You Sell Your Successful Startup?

  We all know it’s not exactly easy to open a business in a competitive field. In fact, if it is too easy, you should question whether it’s worthwhile, in the first place, because you may end up in an overcrowded space. The things that stop competitors from entering an industry are the things that let the established businesses keep their piece of the pie. While most people keep those things in mind…When your company starts doing very well, you may come to the point where you have to make a decision. Do you sell it and cash out, or keep your company and continue building it? There are benefits to either option, but it can be difficult to figure out what is actually the better choice for you as an entrepreneur. This post will arm you with some valuable advice that you can turn to when you’re faced with …

communication over internet

Ways That You and Your Business Can Communicate Over the Internet

  For both businesses and the general public, there are a variety of modern communication methods that utilize the internet. You probably use a few of these methods yourself for your job and your home life. With that in mind, here are a few ways that technology is rapidly transforming the way you communicate information. Email Replacements   Email systems have been around for decades and have a variety of issues that have persisted for just as long. This is a problem for both your business and personal use as dealing with these issues can easily chew up your time and put you at risk. Unsolicited advertising in the form of spam email messages is common, and may well form a significant amount of internet message traffic at this point. Malware in the form of computer viruses and other malicious executables embedded into email attachments are also a constant threat …

Talkroute Using WebRTC Beyond VoIP

Why Talkroute Is Using WebRTC to Go Beyond Old-School VoIP

  As a business owner using a Virtual Phone System, you are reaping the benefits of the professional quality service of a business system combined with the ease and cost-effectiveness of a single phone in your hand. But you may face some challenges using this system well. Voice over Internet Protocol (VoIP) systems were never intended for home or small business service, after all, and consequently, users may face hiccups when using these systems that way. Fortunately, recent changes to VoIP are addressing many of those problems. For the first time, Talkroute is offering a VoIP-based service with WebRTC because we believe the technology is finally stable enough to offer a reliable internet-based call connection. Here’s why we’re using WebRTC to go beyond old-school VoIP and why that can make your business communications faster, stronger, and simpler.   The Challenges of VoIP   VoIP does many things well. Without it, …