Gary Vaynerchuk Created Success

How Gary Vaynerchuk Created Success Out of Nothing

If you want an example of a fiercely ambitious, highly gifted entrepreneur, you can’t do much better than Gary Vaynerchuk. He’s been on the “hustle” since he was a young kid in New Jersey, and a talent for creating profitable businesses is in his blood. You’ve probably seen him somewhere online, especially YouTube, because he documents nearly every minute of his days to promote himself and his businesses as much as is humanly possible. In fact, he’s probably the first person to document his life to the degree that he does, which has prompted many other entrepreneurs to follow his lead to promote their own companies. The CEO of his massively successful media company, VaynerMedia, venture capitalist, investor in a wide range of social media companies and other investments, frequent public speaker, and creator of multiple original segments on YouTube, “Gary Vee”, as he is known to his fans, never …

Long Form vs. Short Form Emails

Long Form vs. Short Form Emails: Which Work Best?

As a small business owner, you’ve probably heard by now that email marketing is a worthwhile online marketing strategy. With conversion rates consistently above other advertising techniques, it’s often the go-to source for transforming prospects into paying customers. To keep the pep in your copy and your conversation rates high, it’s vital to know how to carry out a solid email marketing campaign. There’s more than enough advice out there about long form vs. short form website copy and blog content, but when it comes to email marketing, there are a lot of mixed messages. Many professional marketers are sold solely on short form copy, shouting its dominance from the rooftops. Others take a more well-rounded approach, encouraging you to diversify anything and everything email-related. Ultimately, the take-home message is simply to write your email copy—long form or short form—in a particular way so that it achieves the purpose you …

Arianna Huffington

Arianna Huffington: From Entrepreneur to Influencer

  If you live in America, then you’ve probably read and heard at least something about Arianna Huffington in the past couple of years, which is ironic because she is actually from Greece. Nevertheless, you could debate the reasons why she has actually been thrust into the public forum these past few years, most likely because one of the latest books that she’s published about the importance of healthy sleep habits struck a chord with a lot of people. Arianna has been writing books for decades, and she is exceptionally intelligent. An intellect like hers that is matched with relentless self-motivation to work in different fields, influencing many people as she goes, is a pretty rare combination to occur in the same person. All the books which she has published over the years seem to be her way of expressing and releasing all of the ideas she has inside of …

conversion rate

How to Understand Your Conversion Rates & Improve Them

For any small business utilizing online marketing of any kind, there aren’t too many metrics that you want to be more aware of than the CR (conversion rate). Otherwise, if you are just continually creating and publishing content without running analysis on it, then you are doing it blindly and won’t know what’s working, what’s not working, and which content you need to change according to its performance with your audience. If you are well-aware of the CR, on the other hand, but can’t figure out how to improve that number, that’s obviously a problem, too. Businesses have been trying to come up with ways to persuade web searchers to buy from the business they’re promoting through the emails they send out for a really long time. The difference now is that there are online metrics like conversion rate that can help you immensely in getting a solid grip on …

Jeff Bezos Talkroute

The Early Years of Jeff Bezos: Creating an Empire

  We all know Jeff Bezos as the billionaire mogul who built the company that made it possible for us to buy pretty much anything we want online and see it show up on our doorstep, post-haste. What we don’t really think about as much is that Amazon had to come from somewhere. It didn’t just materialize out of nowhere, and the founder and CEO of the company, Bezos, participated in a journey, from childhood until today, that shaped him into the entrepreneur who would transform ecommerce forever. When you look at the progression Bezos went through and the steps he took to end up where he is now, it almost seems like he knew exactly what he was going to do, from the very beginning. Of course, he couldn’t have known the empire he would later build, but every phase of his life brought him closer to that destination …

Click-Through Rate

Does Your Click-Through Rate Really Mean Anything?

Click-through rate. It’s a sort of contentious point among content marketers, some considering it a useless metric and others believing it to be a number that can provide you with a lot of useful information to create better content. There is a case to be made that CTR isn’t the best metric to look at to improve your content when there are so many other metrics that can give you a clearer picture of how your content is performing; however, if you discard CTR right off the bat, then you’re throwing out a tool that inherently carries insight that you can really use. Here, we’re going to show both sides of this argument while focusing on the value of CTR, what it actually means, and how to shift your perspective concerning CTR. There are quite a few ways that you can use the information to help you understand what’s happening …

Elon Musk Succeeds on 4 Hours of Sleep

How Elon Musk Succeeds on 4 Hours of Sleep a Night

  There’s no doubt in anyone’s mind that Elon Musk is an extremely important figure in our culture today. In truth, that goes for people around the world because the projects he is into have implications for improving industry and the way we interact with technology for everyone, everywhere. That unfortunately means that we are even concerned with his sleep habits. It borders on ridiculous for massive portions of the public to be worried about how a single entrepreneur is sleeping, but that is the world we live in. And that is how important this man is to the world. Musk is working on developing solutions for an incredible number of different problems that people are facing in the United States, as well as the world, as a whole. So, when that kind of a person is not getting enough sleep, it’s mainstream news and a concern for people everywhere. …

Write Emails that Convert

How to Write Emails That Convert

In today’s highly competitive world, you have to explore every avenue that can potentially bring your small business more success, and that especially goes for the marketing strategies that you use. If email marketing is one of those avenues that you have never gone down as of yet, start putting it to work for your business today because it is just about guaranteed to pay off for you. The thing with email marketing, though, as is the case with any other marketing method, you have to learn how to actually make it work, so that you’re not just wasting your time on a new strategy with which you’re not familiar. That’s what we’ll be going over today. What you’ll find in this post are some practical pieces of advice for getting started with email marketing, if you’re new to it—or if you’ve already begun your email marketing campaign but aren’t …

How to Handle Employee Performance Reviews Productively

  Performance reviews. The meetings that only the most deranged person would actually look forward to but are very necessary for employers to keep everyone on track, and for employees to learn how they can improve and advance in the company. Performance reviews are kind of an interesting enterprise because, though they seem like a simple activity on the surface, they’re actually quite complex and require some delicate consideration on the part of both the employer and the employee. If you’re the one conducting the review, you can easily turn the meeting into a complete waste of time, or worse, into an interaction that negatively impacts the employee. To make these performance reviews productive and positive, it’s good to use a few specific elements, and that’s what you’ll learn from the ideas in this post.     Don’t Pull Your Punches You’re doing both the individual and the company a …

Gmail vs. Outlook vs. Rackspace: Top Email Clients for Small Business

  Email is one of the most enduring forms of communication that was born out of the Internet. Strangely, it was thought by experts to be a medium that would become obsolete as we headed into the 21st century, and they couldn’t have been more wrong. Not only did we continue to use email in a professional capacity, but more applications were created that wouldn’t work without email, even today. There are a lot of different options that you can use to manage email for your small business, and beyond the standard email clients, most web hosting for websites include their own email. To make the running of your business easier for everybody in your company, however, you want the best email client you can find—one that understands what a business needs from their email. We’ve picked the top 3 email clients we’ve found, to examine them a little more …