How to Improve Customer Retention With the Modern Marketing Approach


Loyal customers are the key to every successful business. We all know that the more loyal customers you have, the better your customer retention rate is. How to increase customer retention rates and what to do to keep the customers loyal?

Here are the answers you may need to know if you want to improve your retention rate and create a flawless customer experience for your audience.


Customer Retention Rate

How to Increase Customer Retention Rate?


Not every single customer has reasonable expectations when it comes to the quality of the product or service. This is why so many brand owners have a headache when they need to handle tough customers who are searching for ways to get something more than expected. Not all the brands can offer the ultimate experience to each customer because there will always be those people who search for ways to get more for less.

If you are a brand owner who wants to know customer service fundamentals, you should know that some basics can make a huge difference in the way your customers feel about your brand. The fundamentals of good customer care require you to:

Be polite – Politeness is the crucial point in a friendly attitude towards your customers. Being polite and patient will save you from many troubles and problems when dealing with customers’ expectations.

Be competent – Competence in the area of your business will give you a significant advantage when compared to other brands. If you can describe what you can offer more competently, your customers will see the value of your product or service which will ultimately lead to a buying decision.

Be emphatic – Always resonate with your customers’ needs and expectations. This is a certain way to get more devoted clients who know that you understand their needs and wishes.

Be consistent – As part of the business, those brands that are being consistent over long periods usually have the best customer retention rate. This is because your customers want to experience your product or service, in the same manner, every single time. Consistency in your approach will make the customers more loyal.

All these actions can lead to a better customer retention rate, which will significantly improve your business perspective and overall business success. If you can work on the customer service fundamentals, you will be able to impress your customers and see the results of good customer care tactics. Being constantly present and available for your customers will have more impact on your customer retention rate than any other aspect of customer care marketing.


What Are the Best Customer Retention Rate Strategies?


Communication is the key to every customer retention rate increase. If you can effectively communicate with your customers, you will be able to hear what they want from your products or services. In light of the modern customer care approach, you can choose to have communication channels that cover different points of communication.


With these channels, you will see what applies best to your customer retention rate, so you can improve certain things to provide a better customer experience. Some of the best ways to communicate better with your customers are to:

Create a virtual phone number

Open up for chat options

Introduce newsletters

Keep the products up to date

When your customers see that you professionally communicate with them, they will be more open to what you have to offer to them. You can use upselling and cross-selling techniques to sell more products and increase your sales. At the same time, you will be able to see what resonates best with your public and how you can approach them in a more personal way.


How Long Does It Take to Create a Good Customer Retention Rate?


There are no ultimate and certain predictions about how long does it take to create a stable and loyal customer base. Some brands do it quicker, while others take a lot of time to create a loyal customer base, even if they apply all the relevant methods of getting new customers.

One of the certain ways to get new customers and keep them loyal is to deliver more than your customers expect. “Promise little, deliver a lot” is a tactic that always pays off, especially when you are new on the market. A great way to attain new customers is to be better than the competition, which will ultimately lead to a better image of your brand.

Looking for ways to engage with your public is also a way to increase your market presence. Be open to all communication channels and always listen to the actual needs of your customers. Times and trends are changing daily, and you should keep up with all the relevant things that come up to the market.

Being present in times when a market needs you will give you more chances to get to your customers in a new and engaging way. This will consequently lead to a better customer retention rate.


What Is the Ultimate Brand Goal?


You may expect that the customer retention rate is the ultimate goal of a brand strategy. This is not always the case. In the modern market, innovations in customer care play a crucial role in attaining new customers while keeping them loyal.

If you can constantly deliver the “wow” to your customers, you will be a leader in customer care innovations, which will eventually result in a better customer base. Your customers simply want to see what is new and what is exciting about your brand. This urge will allow you to play with different marketing tactics.

A better understanding of trends and customers’ needs is a crucial point in brand awareness, which is why many popular brands always look for ways to surprise their public and deliver something more than expected. If you give your customers the experience they won’t find anywhere else, you are on a good path to create and keep good customer retention results where a building the right brand awareness plays the most crucial role.



Stephanie is the Marketing Director at Talkroute and has been featured in Forbes, Inc, and Entrepreneur as a leading authority on business and telecommunications.

Stephanie is also the chief editor and contributing author for the Talkroute blog helping more than 100k entrepreneurs to start, run, and grow their businesses.

StephanieHow to Improve Customer Retention With the Modern Marketing Approach