Mini Series Mondays

Join us as we dive deep into business topics & provide you with actionable advice.

How to Become a Trusted Expert with Content Marketing
  Traditional forms of advertising have grown less effective over time. Television, radio, and newspaper ads don’t carry the distribution
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Recent Posts

You Probably Won’t Make a Profit Your First Year & That’s Ok
A first-time entrepreneur experiences plenty of exciting first-time milestones, but few match the thrill when you make your first sale.
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Don’t Have a Partner? You May Want to Hire a Co-Founder
Should you go solo when you launch your new business? Or do you need a co-founder to help start things?
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Why You Shouldn’t Quit Your Job When Starting a Business
  If you’re like many Americans, you dream about starting a business and being your own boss. We’re a nation
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Why Your Email Open Rate is the Key Analytic
  In the world of email marketing, there are many different metrics for determining a campaign’s success and even more
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Long Form vs. Short Form Emails: Which Work Best?
  As a small business owner, you’ve probably heard by now that email marketing is a worthwhile online marketing strategy.
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How to Understand Your Conversion Rates & Improve Them
  For any small business utilizing online marketing of any kind, there aren’t too many metrics that you want to
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Does Your Click-Through Rate Really Mean Anything?
  Click-through rate. It’s a sort of contentious point among content marketers, some considering it a useless metric and others
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How to Write Emails That Convert
  In today’s highly competitive world, you have to explore every avenue that can potentially bring your small business more
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Paul HoweyMini Series Mondays