15 Ways to Spend Under $200 to Grow Your Business - Small Business Owner Investing Money

15 Ways to Spend Under $200 to Grow Your Business

  In a highly competitive world like today, where everything happens in the blink of an eye, ensuring that you are at the forefront & reaching your audience can be a big challenge. Marketing is one way that can help you reach new customers and grow your business. Unfortunately, small businesses have a relatively tight budget when compared to large scale ones. Most of the money that arrives ends up in the operations of the business.. payroll, inventory, payment of suppliers, etc. In this context, marketing or advertising can get short shrift. But did you know you can effectively market/advertise your business with under $200? It seriously is possible! However, with a minimal budget you must be more creative in determining the right marketing strategy.   Here are 15 ways to to grow your business on a tight budget.   1. Ensure a strong & competitive online presence. The internet …

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Business Insurance 101: Essentials You Should Know: Business Owner Picking Insurance

Business Insurance 101: Essentials You Should Know

  Launching a new business venture clearly involves a lot of work. This can make it really easy to overlook certain details. One detail that you definitely don’t want to skip is business insurance. It can be overwhelming thinking about everything you need to consider for your business, we get it. But ensuring that you, your business & your employees are protected are of paramount importance. Without insurance, you could face major financial losses, which may be enough to shut you down. With that elephant looming in the room, here is everything that we think you need to know about business insurance.     What Is Business Insurance?   Business insurance covers the costs if something goes wrong in your business. Simply put: It acts as a much-needed safety net. In the event of a lawsuit, injury, or property damage, you have protection. This can help you to recover from …

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How to Optimize Workflow for Your Business Projects - Managing Projects For Small Business

How to Optimize Workflow for Your Business Projects

  Being productive in your business and completing all of your tasks and projects is more than just working all the time. You could even say that optimizing workflow is actually more important than just working a ton of hours, which you most likely already do because you’re a business owner. The thing is, you can work tons and tons of hours every day and still have low output and productivity. Especially if what you’re doing during all those hours is not high-quality work. That is, if you’re not working on the right things at the right times, taking the long way around to complete projects, or working in a very unfocused way. Then the work you’re doing is not actually quality work. There are many ways that you can change this, if you find that those characteristics describe you. Keep reading if you want to learn how to improve …

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How to Pick the Perfect Business Model: Business Owner Choosing Path

How to Pick the Perfect Business Model

  How do you plan on making money? Answering this seemingly simple question can help you decide on the right business model for your new venture. Only about one in four businesses survive 15 or more years, which goes to show how great the failure rate is for any given company. Those that really succeed tend to have a solid business model to follow. You need a business model to outline your plan for generating revenue & achieving sustainability. It’s honestly one of the first things that you should decide on when developing your business plan. In this article, we’ll examine the basics of business models and the factors that go into choosing the right one.     Why Do You Need a Business Model?   First, what exactly is a business model? It’s a strategic blueprint for how your business creates and delivers value to customers. The model you …

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20 Innovative Customer Acquisition Strategies for 2024 - Business Owner Tips

20 Innovative Customer Acquisition Strategies for 2024

  When we speak about the term customer acquisition, we need to understand the importance of multiple kinds of approaches that get us new customers who will buy our products & remain loyal to our brand. Attracting new customers to a small business is always a challenging task. If you don’t plan a proper strategy, there’s a high possibility that it will eat up a lot of your capital. Which certainly is the opposite of what we want to happen. But with implementations of the best customer acquisition techniques, we can significantly increase our CA rate while we rank high among other competitors.   Here are the best customer acquisition methods to gain new customers and remain present in the market:   1. Define Your Target Audience If you have selected the right niche, your main goal is to attract the exact type of audience that will resonate with your …

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How to Make Sure Your Calls Don’t Get Flagged as “Potential Spam” - Avoid Business Calls Being Marked as Spam

How to Make Sure Your Calls Don’t Get Flagged as “Potential Spam”

Whether you’re running a non-profit that’s looking to connect with potential donors, or you’re a small business owner who wants to let your customers know about a promotion, phone calls are still some of the best ways to get in touch with people. Emails & texts are easy to ignore and talking over the phone makes it easier to build a personal rapport. However, that can only happen if your potential connection picks up the phone in the first place. Since the dawn of mass-market telecommunications, people have been trying to avoid spam calls. The situation has gotten worse over the past few years, and some phone providers are trying to help customers by flagging potential spam calls. Unfortunately, many innocent businesses get caught up in the spam warning system. How can you avoid landing your calls in the dreaded “spam likely” box and actually ensure that your customers will …

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Direct to Consumer (DTC): Sales Guide for Business Owners- DTC Marketing Tips and Advice

Direct to Consumer (DTC): Sales Guide for Business Owners

  The traditional methods of reaching consumers through distributors, wholesalers, and retailers are gradually being replaced by a more direct solution: Direct-to-Consumer (DTC). DTC allows you to connect directly with your target audience. This can really help you create a more personal relationship & drive engagement without dealing with an intermediary. Which can obviously be a positive thing for your business. If you’re a business owner, understanding the nuances of DTC could be the key to boosting sales. It’s something that truly all of us should have basic knowledge on. In this guide, we’ll explore the components, available resources, and the best strategies for increasing your Direct to Consumer sales. Let’s get started.     What Is Direct-to-Consumer (DTC)?   Direct-to-consumer is a marketing approach that aims to connect directly with consumers instead of working through retailers. For example, some brands sell their products through major retailers, such as Target …

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Analyzing Vuori: Joe Kudla’s Athleisure Startup Makes Billions- Business Story of Vuori Brand

Analyzing Vuori: Joe Kudla’s Athleisure Startup Makes Billions

Vuori is a clothing brand that has truly crushed it in recent years. The demand for performance activewear and athleisure continues to grow, with a market size of more than $350 billion. So this retail sector is one to watch. Thanks to the size of the market, there’s plenty of room for newcomers to compete with major brands, such as Adidas and Nike. Out of these smaller clothing startups, Vuori stands out as a true success story. They’ve cemented their place in the industry, thanks to the selection of high-quality, comfortable clothing for men & women they offer. The person behind the brand, Joe Kudla, remains the majority owner and CEO of the company. He launched his startup only a decade ago and may soon file an IPO. So, how did he manage to create one of the most popular athleisure brands even with all the competition out there? In …

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How to Remain Focused as an Overwhelmed Business Owner - Stress Tips to Apply to Business

How to Remain Focused as an Overwhelmed Business Owner

  Fatigue can get in the way of even the best of plans. It can leave you feeling overwhelmed and out of your depths, especially when you’ve got a business to run. Life can be a lot just as-is, but add in the stresses of being a business owner & it can truly derail you. So, how can fatigued business owners like yourself remain focused even when you’re simply overwhelmed? You’ll need to develop a few coping strategies, along with finding ways to tend to your mental health while also looking after the well-being of your company. With all that in mind, here’s some general advice on how to press-on even when you are spread thin.     Identify the Cause of Your Fatigue   What exactly is causing your fatigue? It’s hard to conquer a problem without first identifying its root cause. Take a moment and really think about …

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Sales 101: Business Owner’s Guide to Increasing Profitability - Tips to help increase your business sales

Sales 101: Business Owner’s Guide to Increasing Profitability

  As a business owner, you likely know that profitability is a very essential sales metric. Without a profit, you cannot keep your business afloat. Which is kinda the whole point of this starting your own business thing. According to data from the Bureau of Labor and Statistics (BLS), about one in five new businesses fail within the first year. Finding ways to increase the profitability of your business can help you avoid becoming another casualty. Sales as a whole can be a bit overwhelming, with so much information out there. It’s hard to know what you need to know, and how to apply your findings to your actual business. In the following guide, we’ll cover the most effective strategies and resources for generating larger profits. That way, you can take some of the heat off yourself & have a good starting point to begin from. Let’s dive into SALES …

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