Start, Run, & Grow Your Business

How to Pick the Perfect Business Model

How do you plan on making money? Answering this seemingly simple question can help you decide on the right business model for your new venture. Only about one in four businesses survive 15 or more years, which goes to show how great the failure rate is for any given company. Those that really succeed tend to have a solid business model to follow. You need a business model to outline your plan for generating revenue & achieving sustainability. It’s honestly one of the first things that you should decide on when developing your business plan. In this article, we’ll examine the basics of business models and the factors that go into choosing the right one. Why Do You Need a Business Model? First, what exactly is a business model? It’s a strategic blueprint for how your business creates and delivers value to customers. The model you …

20 Innovative Customer Acquisition Strategies for 2024

When we speak about the term customer acquisition, we need to understand the importance of multiple kinds of approaches that get us new customers who will buy our products & remain loyal to our brand. Attracting new customers to a small business is always a challenging task. If you don’t plan a proper strategy, there’s a high possibility that it will eat up a lot of your capital. Which certainly is the opposite of what we want to happen. But with implementations of the best customer acquisition techniques, we can significantly increase our CA rate while we rank high among other competitors. Here are the best customer acquisition methods to gain new customers and remain present in the market: 1. Define Your Target Audience If you have selected the right niche, your main goal is to attract the exact type of audience that will resonate with your …

How to Make Sure Your Calls Don’t Get Flagged as “Potential Spam”

Whether you’re running a non-profit that’s looking to connect with potential donors, or you’re a small business owner who wants to let your customers know about a promotion, phone calls are still some of the best ways to get in touch with people. Emails & texts are easy to ignore and talking over the phone makes it easier to build a personal rapport. However, that can only happen if your potential connection picks up the phone in the first place. Since the dawn of mass-market telecommunications, people have been trying to avoid spam calls. The situation has gotten worse over the past few years, and some phone providers are trying to help customers by flagging potential spam calls. Unfortunately, many innocent businesses get caught up in the spam warning system. How can you avoid landing your calls in the dreaded “spam likely” box and actually ensure that your customers will …

Direct to Consumer (DTC): Sales Guide for Business Owners

The traditional methods of reaching consumers through distributors, wholesalers, and retailers are gradually being replaced by a more direct solution: Direct-to-Consumer (DTC). DTC allows you to connect directly with your target audience. This can really help you create a more personal relationship & drive engagement without dealing with an intermediary. Which can obviously be a positive thing for your business. If you’re a business owner, understanding the nuances of DTC could be the key to boosting sales. It’s something that truly all of us should have basic knowledge on. In this guide, we’ll explore the components, available resources, and the best strategies for increasing your Direct to Consumer sales. Let’s get started. What Is Direct-to-Consumer (DTC)? Direct-to-consumer is a marketing approach that aims to connect directly with consumers instead of working through retailers. For example, some brands sell their products through major retailers, such as Target …

Analyzing Vuori: Joe Kudla’s Athleisure Startup Makes Billions

Vuori is a clothing brand that has truly crushed it in recent years. The demand for performance activewear and athleisure continues to grow, with a market size of more than $350 billion. So this retail sector is one to watch. Thanks to the size of the market, there’s plenty of room for newcomers to compete with major brands, such as Adidas and Nike. Out of these smaller clothing startups, Vuori stands out as a true success story. They’ve cemented their place in the industry, thanks to the selection of high-quality, comfortable clothing for men & women they offer. The person behind the brand, Joe Kudla, remains the majority owner and CEO of the company. He launched his startup only a decade ago and may soon file an IPO. So, how did he manage to create one of the most popular athleisure brands even with all the competition out there? In …

How to Remain Focused as an Overwhelmed Business Owner

Fatigue can get in the way of even the best of plans. It can leave you feeling overwhelmed and out of your depths, especially when you’ve got a business to run. Life can be a lot just as-is, but add in the stresses of being a business owner & it can truly derail you. So, how can fatigued business owners like yourself remain focused even when you’re simply overwhelmed? You’ll need to develop a few coping strategies, along with finding ways to tend to your mental health while also looking after the well-being of your company. With all that in mind, here’s some general advice on how to press-on even when you are spread thin. Identify the Cause of Your Fatigue What exactly is causing your fatigue? It’s hard to conquer a problem without first identifying its root cause. Take a moment and really think about …

Sales 101: Business Owner’s Guide to Increasing Profitability

As a business owner, you likely know that profitability is a very essential sales metric. Without a profit, you cannot keep your business afloat. Which is kinda the whole point of this starting your own business thing. According to data from the Bureau of Labor and Statistics (BLS), about one in five new businesses fail within the first year. Finding ways to increase the profitability of your business can help you avoid becoming another casualty. Sales as a whole can be a bit overwhelming, with so much information out there. It’s hard to know what you need to know, and how to apply your findings to your actual business. In the following guide, we’ll cover the most effective strategies and resources for generating larger profits. That way, you can take some of the heat off yourself & have a good starting point to begin from. Let’s dive into SALES …

Was Your Number Port Rejected? Here are 8 Reasons Why

Transferring your business number to a new service provider shouldn’t take a lot of time or trouble. Sometimes, however, number porting turns into a giant headache. When you’re transferring your number to a new provider, the last thing you want to hear is, “The port was rejected.” We know it can be frustrating but the better understanding you have regarding why your port could be rejected, the better chance you have to be prepared and to make sure it doesn’t happen. We’ll go into the WHAT’s and the WHY’s here so you have all the info you need. What Does Porting Your Number Mean? Simply put, when you change service providers for your phone service, porting your number refers to keeping the same number you had with your previous carrier. Businesses prefer to port their number rather than accept a new one to minimize disruption for their clients or …

5 Things You Need to Know About Your Caller ID Display Name

Your caller ID display name is something that you kind of take for granted, that your business name is just automatically, always going to show up whenever you call someone. That probably should be the case, but it’s unfortunately not how it always works. If you think that some program or major telecom software is out there setting everyone’s caller ID name and keeping it updated, then you would be mistaken! Someone has to deliberately set that name, so that the central database has the correct information in their records. This article is going to give you all the information you need to know about your business display name, and how it all works. You’ll see how to make sure it always displays the correct name, what to do if it is incorrect, and how you can change it if needed. 1. It Doesn’t Happen Automatically Firstly, in the telecom …

7 Sample Thank You Notes for Business

It doesn’t take much to make a positive impression on people, and when you just need a way to show your appreciation without taking up a lot of time, there are few things that are as quick or effective as a Thank You note. This is something that can be especially useful to retain customers, serving as a show of good faith, that they are not “just another number” to you. Below, you will find a variety of Thank You note examples that our team has put together. These can be used to send to your customers, business partners, colleagues, employees, newsletter subscribers, potential clients, or valued friends. After the examples, keep reading for some helpful tips for writing your own Thank You letter! Universal Thank You Examples We start off here with a couple of nonspecific examples. These are great for scheduled emails that you …

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