How to Become a Trusted Expert with Content Marketing

  Traditional forms of advertising have grown less effective over time. Television, radio, and newspaper ads don’t carry the distribution levels or emotional impact they once did. Plus, consumers have grown savvier, less responsive to hard sells, and more likely to use the internet to do research before making a buying decision. Today’s buyers want to feel a sense of autonomy in their choices. These cultural changes have led to a realignment in marketing. Businesses are moving away from advertising and toward content marketing. Advertising vs. Content Marketing   What is advertising? Advertising is a sponsored media production that is intended to convince the public to buy a service or product. Advertisers want to get their message in front of as many viewers as possible to maximize their reach. An advertising campaign usually includes billboards, commercials, banners, and brochures, all intended to tell people about a product or service. The …

Auto Attendant Phone System: Increases Efficiency and Productivity

  The simplest way for a customer to reach a business is via call. A customer can have any kind of query or problem related to business. To get it solved, he dials the helpline number of the business and expects to find a solution in the shortest possible period of time. But what if the customer goes through frustrating call transfers to different departments to finally reach the right person who answers his question? What if he hangs up because he was unable to get a real person on the phone? This is when an Auto Attendant Phone System comes into the picture for business. An auto attendant makes sure that every interaction with the customer is as efficient and effective as possible. Here’s everything you need to know about the Auto Attendant Phone System.   What is an Auto Attendant Phone System?   It helps you handle your …

Sophia Amoruso : From Odd Jobs to Successful GIRLBOSS

Most entrepreneurs don’t start with a string of high-powered connections and money to burn. At least, the ones in the most inspiring business stories don’t begin that way. Those entrepreneurs begin with the germ of an idea, a hobby that becomes side hustle, or a series of odd jobs that somehow coalesce into a company. They add a little snap to what they’re doing. A little sizzle to their efforts. Then after about ten years of incremental additions to their seedling idea, they get a break-though. And all of a sudden, everyone’s buzzing about their “overnight success.” Sophia Amoruso, the entrepreneurial former CEO of Nasty Gal & founder of GIRLBOSS, knows all about starting small and growing into greatness. Or as she puts it, “Each time you show up to work and work hard and do your best at everything you can do, you’re planting seeds for a life that …

AI in Smartphones: Futuristic Evolution for Smart Consumers

  Nowadays, almost every smartphone device comes with artificial intelligence as a special feature. Companies are continuously working on developing new software and hardware to improve AI functionality. Currently, most of the features of AI in smartphones are dedicated to security, power efficiency, and photography. If we look into the future, we can easily visualize that AI in smartphones is going to bring a futuristic evolution for smart consumers. The most common examples of AI in smartphones are digital assistants like Siri and Google Assistant but the use of AI in smartphones goes into much more depth. Smartphone companies nowadays are using AI for fast processing of data, for recognizing various scenes and faces, for night camera shooting, for the security of users and much more.   How are companies using AI in smartphones?   Major smartphone companies like Samsung, Apple, and Huawei have launched smartphones with AI chips. These …

Looking Ahead: Position Your Business for Growth in 2020

100 years ago, business in America took off in a big way. Historians now call that era “The Roaring Twenties.” Today, history looks set to repeat itself with the American economy appearing stronger than it has in decades. Consequently, a lot of entrepreneurs and small business owners will make serious money in 2020 and beyond. How can you ensure that 2020 is a year of success and growth for your business? Here are 16 ways to position your company for business growth in 2020:     1. Reinvent the Wheel (then do it again) Conventional wisdom says “Don’t reinvent the wheel.” It’s a good thing that Michelin, Goodyear, Bridgestone, and every other tire company in the world didn’t listen to conventional wisdom. The wheel needed reinventing so we could run cars, tractors, trucks, motorcycles, bicycles, and wristwatches. In every industry, successful businesses reinvent the wheel every day. Only the tiniest …

Gain Free Business Exposure by Becoming a Podcast Guest

  Every small business faces the same key problem: no one knows who you are yet. The solution to that problem lies in getting exposure to prospective buyers in order to build awareness and credibility. Contrary to conventional wisdom, advertising will not solve your exposure problem. At the scale you need to get results, advertising will break your budget. Price reductions won’t solve your problem, either. People won’t buy from you at any price if they don’t know you exist. And if you’re already working hard on your publishing and social media platforms (and you should be), what other strategies can you implement? Audio. Gary Vaynerchuk, the oracle of the internet, says, “The future will be audio and voice focused.” Podcasts, the main audio medium, are growing fast, and if you’re an entrepreneur, you need to be on them. Once a niche market for hobbyists, podcasting has grown into a …

Why You Should Use Call Recording to Monitor Business Calls

  “Your call may be recorded for quality assurance purposes.” Ever heard that line from a pleasant-if-robotic voice when you were calling a company? You may ignore the message after several repetitions, but there’s a very good reason that companies are recording your calls. And it may be about more than the quality assurance they claim it is. Savvy business owners and entrepreneurs know that recording phone calls is imperative for creating increasingly greater customer experiences.   What’s the Big Deal About Call Recording, Anyway?   Many people think call recording is illegal, and others wonder why companies announce that they are recording calls. While you might feel betrayed if you learned that a partner or close friend was recording your calls without your knowledge, why does it matter if a faceless company does so? And what does call recording really help a business learn about its customers? Is Call …

Alex Rodriguez : Baseball Shortstop Turned Entrepreneur

Experience is a great teacher, but she charges a high tuition rate. Just ask Alex Rodriguez. The baseball star turned entrepreneur told his audience at the 2019 Inc. 5000 Conference & Gala in Phoenix that his 2013 suspension from the sport had cost him more than $45 million, but he said, “It was worth every penny.” While most entrepreneurs haven’t lost — or made — anywhere close to $45 million, small business owners everywhere can identify with going through tough experiences that taught costly, painful lessons but that set them on the right track. Alex Rodriguez just did everything in a bigger way than most people do. Rodriguez, known as A-Rod, created an impressive athletic record as a 14-time All Star and a World Series champion, but in addition, he’s a true entrepreneur with his hands in many businesses along with taking on a role as a media personality. Through …

How Digital Transformation Strategy Can Boost Your Business

  Believe it or not but digital transformation is reinventing business. Every organization including yours now is facing a choice between innovation or extinction. Digital transformation is not only termed as information technology but it’s rethinking your entire business strategy and organizational culture. Maybe even changing the company culture. In order to succeed in digital, you must think of it not just as a support function but as a strategic competency. Digital transformation is not only about applying technology to the businesses but to create a brand new business model that sits on top of technology. For example, amazon.com is not only a product listing and selling website but it actually changed the entire experience of customer shopping with disruption. It is very imperative that your business adapt to digital transformation and gain the benefits of the ways by which the digital world has changed the consumer expectations and behavior. …

10 Expert Cold Calling Tips That Work for Your Business

  Cold calling was a very popular way of selling products from 2001 to 2010. Every American used to receive up to 15 telemarketing calls on a daily basis. During this time, consumers were not very engaged in social media or emails or chat messages. This worked in favor of cold calling salespeople. In today’s digital world the customer acquisition channel has shifted drastically. Many salespeople believe that cold calling doesn’t work anymore as people now have access to information online and they simply don’t trust you on the phone. With the increase in telemarketing frauds, consumers have become more cautious than ever before. In this blog today we are going to take a look at some of the cold calling tips that actually work..   Enrich leads   Before you even think of dialing a prospect, just do a little research on who you are calling. You can start …