Attracting new customers to a small business is always a challenging task. If you don’t plan a proper strategy, there’s a high possibility that it will eat up a lot of your capital. When you start a new business, you might be tight on funds because office space, taxes & production require a lot of investment. During this time, throwing large sums of money at advertising might not really be an option. Spending on conventional marketing like TV commercials & newspaper ads can cost you a considerable sum. Even low-cost awareness campaigns can gobble up around $15,000 to $75,000 of your annual budget. That’s a significant total for a small business. So, what should you do to attract customers to your new business? You can’t totally give up on advertising & marketing, but yes, you can find cost-effective marketing solutions! And guess what? These marketing strategies can yield better …
How Singer Vehicle Design Reimagined Classic Car Restoration
From car designer to rock musician to car restoration expert, the career of Rob Dickinson has most certainly come full circle. As the singular vision behind Singer Vehicle Design, Rob Dickinson has helped breathe new life into the car restoration world. Specifically, he helps revitalize the cult-favorite Porsche 911. Starting at $475,000 and quickly climbing to prices exceeding $1.8 million, the Singer Porsche 911 Reimagined is the dream vehicle of car aficionados everywhere. Each car is carefully restored to make it roadworthy and the envy of other motorists. What led a rock singer to the world of car restoration? What makes Singer Vehicle Design stand out and command such high prices for classic cars? To answer these questions, we need to take a closer look at the history of Rob Dickinson and the cars he loves. So Who Is Rob Dickinson? Rob Dickinson was born and raised …
Best Practices for Maintaining Relationships While Running a Business
It can be difficult to figure out how to best manage all of your relationships with the people in your professional & personal life when you have a business to run at the same time. Running your own business takes a great deal of time, energy, and resources, which doesn’t leave much room for your family, friends, or even professional contacts. So, to stay on top of all those relationships, it becomes necessary to have a plan and to put in deliberate effort because you are in one of the busiest and most stressful occupations as a business owner. The things we’re going to discuss in this post will give you various ways to manage it effectively. Checking In: The Key to Human Maintenance Whether they’re a colleague or a friend you’ve known for many years, the people in your life need to hear from you once …
Why Telecommuting Is the Future of Business Communication
By 2019 we were all used to the “ideal” life routine. Adult life consisted of waking up early every morning, taking a shower, grabbing a quick breakfast, heading off to work & after 8 or so hours we finally got back home. At this point, although a lovely thought, we couldn’t imagine a world with everyone working remotely. Teleconferences were used only on specific occasions & employees who worked from home on a regular basis were practically nonexistent. Even though telecommuting wasn’t a common working method, the scenario where people got to work from home more than once a week wasn’t even considered, communication and teleworking technology kept on advancing. All of this changed during promising 2020, when Covid-19 came unexpectedly in a way that no one could have predicted. Forcing most companies and industries to reinvent themselves and shift to a remote work model in order to survive …
Halo Top: How the Ice Cream Brand Achieved Freezer Domination
Halo Top is not your ordinary ice cream. It’s a low-sugar ice cream created in a kitchen and now found on store shelves around the world. Launched in 2011, Halo Top became an overnight sensation in 2016 and sold to Wells Enterprises in 2019 for an undisclosed sum. Insiders predict the deal was potentially worth close to $2 billion. The man behind the wildly successful ice cream is Justin Woolverton. Woolverton was a corporate lawyer by trade, which came in handy as he built his ice cream empire. The company has faced a few legal hurdles, including a lawsuit from a New Jersey Dairy Farm and a class-action lawsuit from an unsatisfied customer. Despite some hiccups, Woolverton and his company have persevered. So, how did Woolverton go from mixing ingredients in his kitchen to selling millions of dollars’ worth of ice cream? Let’s take a closer look at his …
How to Make the Mindset Shift From Employee to Employer
Millions of people dream of quitting their jobs and going into business for themselves. You get to call all the shots, set your schedule, and choose who to work with. Unfortunately, being your own boss comes with endless hurdles that may shatter this fantasy. Calling the shots isn’t all that it’s cracked up to be. One of the biggest obstacles is shifting your outlook and behavior from employee to employer. After years of working for others, you may struggle to assume the role of the employer. You’ll need to drop some of your old habits and develop an entrepreneurial state of mind. To help with this transition, we’ve prepared the following guide on how to make the mindset shift from employee to employer. Why Does an Employee Mindset Limit Your Success? When you enter the workforce, you quickly learn to conform to a system managed by others. Even …
Why You Shouldn’t Abandon Your Business Phone Number
As a business owner it’s vital that you are always available to your clients, but you may be risking future success if you’re relying on a land-line or traditional cell phone number. Your phone number will quickly become listed in both online and offline directories. Customers may even begin to store your business number as a contact in their phones. So imagine the horror if you lost your phone number and your customers were unable to reach you. Unfortunately, this is the nightmare that so many business owners find themselves living. Forward-looking business owners are turning to the services of a virtual phone system to alleviate these risks. Things have really come a long way in regards to phone service options, so it’s always a good idea to utilize new technology to make your life easier. Incorrect Business Contact Information Negatively Impacts Consumer Behavior When it comes …
More Than Shoes: Allbirds Founders Brown & Zwillinger Make a Difference
Starting a footwear company without branding or flashy marketing ads seems as if it would be a recipe for disaster. For Tim Brown and Joey Zwillinger, it was the key to their success. The story appears unlikely but true. Tim Brown, a former professional footballer, and Joey Zwillinger, the president of a biotech firm, built Allbirds. For those who aren’t familiar with the brand, Allbirds is a New Zealand-American shoe company founded in 2016. Allbirds has a small line of footwear for women, men, and children, featuring shoes made from sustainable sources such as wool and castor bean oil. The company was valued at over $1.4 billion in 2018 and continues to grow. They’ve made shoes worn by the biggest celebs. They’ve managed to do all this in just a few years with a product line that only includes a few different shoes and a limited selection of colors. …
How CEO of 23andMe Anne Wojcicki Modernized DNA Testing
If there’s a gene for entrepreneurship, the Wojcicki family has it. Susan Wojcicki is the CEO of YouTube. Her sister Janet is a leading anthropologist and epidemiologist. Their youngest sister Anne is the CEO and co-founder of 23andMe, the world’s first direct-to-consumer genetics testing service. And yes, their mother Esther Wojcicki wrote a book about parenting, which is called How to Raise Successful People. (The key is letting your child lead, she says.) Perhaps it was the family’s propensity for entrepreneurship that prompted Anne to explore the idea of an FDA-approved genetics testing service for anyone willing to part with $100 and some saliva. The core concept is not, after all, something many entrepreneurs consider. She herself, however, says her idea emerged because she is “obsessed with bringing the consumer voice to healthcare.” 23andMe has certainly given individual people unprecedented access to their own genetic information, data that even …
How to Prepare Your Business for a Possible Recession
Small business owners face an uncertain future right now. Media outlets, political leaders, and economists have talked about a possible (likely) “recession” and even the potential for a “depression.” We may have no control over global economic policy, but we can do a lot to help to keep a recession from happening in our own homes and workplaces. That’s why we prepared this brief guide to help you cut through the language of fear and focus on what you can do to help your business grow during a possible recession. What Is a Recession? Technically, a recession occurs when the Gross Domestic Product (GDP) of a nation contracts for two consecutive quarters. The last time a recession hit the U.S. was in December 2007. That recession ended in June 2009. Normally, the U.S. economy experiences a recession every four years. However, between 2009 and 2020, there has been no recession …