In 2012, Facebook purchased a photo-sharing app called Instagram for the staggering sum of $1 billion. By 2019, Instagram was bringing in 25% of Facebook’s annual revenue, which means that one app was earning nearly $20 billion a year. For context, Google’s popular video-sharing platform YouTube was pulling in just $15.1 billion. How did Instagram get started? And how did it turn into the massive, revolutionary company it is today? Here’s the story behind the photos: Who Founded Instagram? Kevin Systrom and Mike Krieger founded Instagram in a San Francisco co-working space on October 6, 2010. Systrom had been working on the project a year earlier under a larger concept called Burbn. When that failed to catch fire, he and his partner peered deeply into the data. Kevin Systrom Systrom was born on December 30, 1983 to Diane and Douglas Systrom in Hollister, Massachusetts, which is part of …
Easy Tips That Work to Reduce the Waiting Time in Call Centers
Nothing can be more annoying than being placed on hold by call center staff. Customers look for fast and satisfactory answers when they dial a call center. Bad hold practices are one of the primary reasons why many customers sever their ties with a company. Customers get disappointed when they have to place their phone on speaker and listen to the hold music, waiting interminably for the call center staffer to respond to their calls. Even though it looks inevitable in some cases, we can definitely do something to reduce waiting time in call centers and make the hold time experience better for the customers. We have created a list of some helpful tips for reducing call center wait time! Standard hold time If placing a customer on hold for too long can leave a customer highly discontented, how long is the ideal hold time? Various standards …
How to Become a Trusted Expert with Content Marketing
Traditional forms of advertising have grown less effective over time. Television, radio, and newspaper ads don’t carry the distribution levels or emotional impact they once did. Plus, consumers have grown savvier, less responsive to hard sells, and more likely to use the internet to do research before making a buying decision. Today’s buyers want to feel a sense of autonomy in their choices. These cultural changes have led to a realignment in marketing. Businesses are moving away from advertising and toward content marketing. Advertising vs. Content Marketing What is advertising? Advertising is a sponsored media production that is intended to convince the public to buy a service or product. Advertisers want to get their message in front of as many viewers as possible to maximize their reach. An advertising campaign usually includes billboards, commercials, banners, and brochures, all intended to tell people about a product or service. The decision point …
Trending Technologies That Will Impact Businesses in 2021
From AI in your super fast smartphones to high-speed WiFi, the year 2021 is all set to witness some of the latest technology trends that are truly going to transform the businesses. These future technology trends have already shown their massive potential towards the end of the last decade. And the next decade is going to be the decade of some of these latest trends in technology. In this piece, we will discuss some of the newest tech trends that are going to take the world by storm. Let us have a closer look at the new technology 2021 list in detail.. List Of Trending Technologies in 2021: 1. AI – Artificial Intelligence AI has been one of the latest technology trends that have become a household name at the end of the last decade. Till now, you must have experienced the beauty and the extraordinary capabilities …
How to Improve Customer Retention With the Modern Marketing Approach
Loyal customers are the key to every successful business. We all know that the more loyal customers you have, the better your customer retention rate is. How to increase customer retention rates and what to do to keep the customers loyal? Here are the answers you may need to know if you want to improve your retention rate and create a flawless customer experience for your audience. How to Increase Customer Retention Rate? Not every single customer has reasonable expectations when it comes to the quality of the product or service. This is why so many brand owners have a headache when they need to handle tough customers who are searching for ways to get something more than expected. Not all the brands can offer the ultimate experience to each customer because there will always be those people who search for ways to get more for less. …
Auto Attendant Phone System: Increases Efficiency and Productivity
The simplest way for a customer to reach a business is via call. A customer can have any kind of query or problem related to business. To get it solved, he dials the helpline number of the business and expects to find a solution in the shortest possible period of time. But what if the customer goes through frustrating call transfers to different departments to finally reach the right person who answers his question? What if he hangs up because he was unable to get a real person on the phone? This is when an Auto Attendant Phone System comes into the picture for business. An auto attendant makes sure that every interaction with the customer is as efficient and effective as possible. Here’s everything you need to know about the Auto Attendant Phone System. What is an Auto Attendant Phone System? It helps you handle your …
Sophia Amoruso : From Odd Jobs to Successful GIRLBOSS
Most entrepreneurs don’t start with a string of high-powered connections and money to burn. At least, the ones in the most inspiring business stories don’t begin that way. Those entrepreneurs begin with the germ of an idea, a hobby that becomes side hustle, or a series of odd jobs that somehow coalesce into a company. They add a little snap to what they’re doing. A little sizzle to their efforts. Then after about ten years of incremental additions to their seedling idea, they get a break-though. And all of a sudden, everyone’s buzzing about their “overnight success.” Sophia Amoruso, the entrepreneurial former CEO of Nasty Gal & founder of GIRLBOSS, knows all about starting small and growing into greatness. Or as she puts it, “Each time you show up to work and work hard and do your best at everything you can do, you’re planting seeds for a life that …
AI in Smartphones: Futuristic Evolution for Smart Consumers
Nowadays, almost every smartphone device comes with artificial intelligence as a special feature. Companies are continuously working on developing new software and hardware to improve AI functionality. Currently, most of the features of AI in smartphones are dedicated to security, power efficiency, and photography. If we look into the future, we can easily visualize that AI in smartphones is going to bring a futuristic evolution for smart consumers. The most common examples of AI in smartphones are digital assistants like Siri and Google Assistant but the use of AI in smartphones goes into much more depth. Smartphone companies nowadays are using AI for fast processing of data, for recognizing various scenes and faces, for night camera shooting, for the security of users and much more. How are companies using AI in smartphones? Major smartphone companies like Samsung, Apple, and Huawei have launched smartphones with AI chips. These …
Gain Free Business Exposure by Becoming a Podcast Guest
Every small business faces the same key problem: no one knows who you are yet. The solution to that problem lies in getting exposure to prospective buyers in order to build awareness and credibility. Contrary to conventional wisdom, advertising will not solve your exposure problem. At the scale you need to get results, advertising will break your budget. Price reductions won’t solve your problem, either. People won’t buy from you at any price if they don’t know you exist. And if you’re already working hard on your publishing and social media platforms (and you should be), what other strategies can you implement? Audio. Gary Vaynerchuk, the oracle of the internet, says, “The future will be audio and voice focused.” Podcasts, the main audio medium, are growing fast, and if you’re an entrepreneur, you need to be on them. Once a niche market for hobbyists, podcasting has grown into a mainstream …
Why You Should Use Call Recording to Monitor Business Calls
“Your call may be recorded for quality assurance purposes.” Ever heard that line from a pleasant-if-robotic voice when you were calling a company? You may ignore the message after several repetitions, but there’s a very good reason that companies are recording your calls. And it may be about more than the quality assurance they claim it is. Savvy business owners and entrepreneurs know that recording phone calls is imperative for creating increasingly greater customer experiences. What’s the Big Deal About Call Recording, Anyway? Many people think call recording is illegal, and others wonder why companies announce that they are recording calls. While you might feel betrayed if you learned that a partner or close friend was recording your calls without your knowledge, why does it matter if a faceless company does so? And what does call recording really help a business learn about its customers? Is Call …