Should Blog Writing Be Different from Other Forms of Writing?

  In the field of blog writing for business, there are some bad habits and misconceptions when it comes to the way that you approach the actual writing style and process. Some creators are very conscious of this and write content that is well-structure with professional technique. On the other hand, the vast majority of creators seem to barely consider it professional writing, rushing through articles with no regard for coherence or structure whatsoever. No matter how you approach the writing, pretty much anything goes as long as it is interesting and your readers approve of it, but that’s usually the problem. Because most of the blog content on the Web today is so hastily-written without any form or strategy to speak of, it tends to turn out vague, uninteresting, and unfocused. What we’re going to look at here is how to avoid exactly that and help you decide what …

keys to find perfect number

5 Keys to Help You Find the Perfect Business Phone Number

Choosing a new phone number for your business can drive you crazy, as there are so many options and factors to consider when you want it to be just right. There are a few guidelines, however, that you can use to save yourself time and frustration while looking at options for your new business number. First off, if you already have a number that you’ve been using for your business, then there’s no reason you should have to trash it and get a new one. Many new business owners feel that they need a separate number for the business because they’ve been using a cell phone or landline number up until now. That’s not a great idea if any of your customers already have the original number, and even if you don’t like it, an established number is better than a brand-new number that people will have to relearn. If …

8 Team-Building Exercises That Will Boost Morale

As a business owner, you’ve got to keep your team together, and more to the point, you’ve got to make sure that everyone on your team actually feels connected to one another. Team-building activities can benefit your business in a few ways, but the main reason is that it really does increase morale among your team, which will also improve productivity. If you’re not sure exactly where to start with this, then you can take one of the following suggestions that we’re listing here to begin bringing your team together, or even use all of these ideas if you find them to be helpful. 1. Trading Jobs It seems a little outlandish; however, this exercise can be far more effective than you think. So, if you can find some time to set aside during a workday (probably not advisable to ask people to come in on their days off for …

Manage & Automate Your Business’ Social Media with Hootsuite

Before we get started, you should know that if you don’t currently use a management service for your business’ social media outreach, you’re probably spending way too much time and energy on it. Doing it yourself without a management platform will work just fine if you don’t have any real campaign for promoting your business on social, but if you do, it’s a pretty basic practice to use a service like Hootsuite. While there are a few services who do this, Hootsuite pretty much leads the industry in SMM (Social Media Marketing) tools. Take this under advisement if it sounds like something you could use. We’re going to go over the features that you’ll need if you’re serious about promoting on social media. Social Media Management Can Be Way Easier When you don’t have a program to manage it, social media takes a great deal longer than it needs to. …

Creating Responsible Content

Creating Responsible Content: Why Should You Care?

Responsibility in writing content is not something that many people are talking about these days, especially for content that you write for a business blog. The thing is that if you have a blog on your website where you are posting articles, then this is something you should be interested in because the rules for writing published work apply to online content just as much as they do for any other form of written work or published media of any kind. This actually benefits your business, which is what we’re going to get into here. It’s Easier than Ever to Be Careless The massive wealth of information that is now available on the Web doesn’t come without its consequences. This is the issue: Anyone can write something and post it on the Internet, and then people will blindly rely on that information as fact that they will assimilate into their …

Why You Need More than a Cell Phone to Run Your Business

There inevitably comes a time when your business outgrows your cell phone, at which time you’re going to need some kind of a system. Running your business from a cell phone works great at first; however, when a ton of orders start to come in, call volume increases dramatically, and you begin to hire employees, the capacity of your single cell phone will hit its limit. If you’re still relying solely on your cell, then these are issues that you’re likely already becoming concerned with. What follows are the key issues that you can easily address by adding a virtual phone system to your cell phone to manage every aspect of your business professionally. Professional-Grade Voicemail Voicemail is one of the first things that will require your attention. A standard, personal voice mailbox that comes with your phone just isn’t equipped to handle all of the messages for your business. …

6 Ways to Show Employees that They’re Valuable

As someone running a business, making the extra effort to show your employees that they’re valuable is probably not the highest item on your list of priorities, with so many other things to worry about that are necessary to keep your company running without a hitch. It should, however, rank somewhere on that list because the happier your team is, the better they are going to perform. It doesn’t take a whole lot to give your team members an occasional pat on the back and instill your confidence in them. Let’s look at a few ways that you can do this. 1. Regular Increase in Pay If someone is doing an exceptional job for the company, the last thing you want to do is to forget to give them a periodic raise. It doesn’t have to be a large raise, unless you believe it appropriate to do that, but the …

Why We Love Moz & How It Can Help You Improve SEO

  Not to put too fine a point on it, Moz is an outstanding resource for content marketers. There are a ton of sites, apps, and blogs out there who deal in SEO, as you’ve no doubt seen already, but the information and instruction that you may get from them is often inaccurate or downright useless. You know how you’re always hoping that you’ve finally found a resource online that is actually one of the good ones, that will provide you with the information about SEO that you really need and teach you how to effectively use that information? Moz is that source. Here are just a few of the reasons that Moz stands out, and we know that you’ll find them to be as helpful as we have found.   One of the Greatest Resources Available Today   As SEO becomes more and more complex, we all need some …

Why You Need to Know What Your Domain Authority Is

  Domain Authority (DA) is one little number with big implications for your site. One of the most interesting things about the DA rating system is that is wasn’t created by some central governing body, and it wasn’t created by Google. It was actually developed by the SEO research organization, Moz, in an effort to give any online marketer a better idea of how likely their site is to rank highly in SERPs (Search Engine Results Pages), so that they can then organize their SEO strategy accordingly. This is one of the reasons that it’s extremely beneficial for you to know your site’s DA rating. Let’s go into a little more detail about how it works, and how you can take the most advantage of the information.   What is Domain Authority, Exactly?   First, let’s look at the literal definition. As defined by Moz on their website, domain authority …

10 Phone System Terms You Probably Misunderstood

  As users of phone systems, people generally assume that they understand most things about them and what all the words mean because after all, we’ve all used phones for our whole lives. The only problem with that is, phone systems have changed quite a bit over the past few decades, and the words have changed, too. In the first place, you may have misunderstood some terms the whole time, anyway. In this post, you’ll see 10 phone system terms that you may or may not be familiar with, and the explanations for each.   1. Port   The term, “port” is not exactly common knowledge; however, just about every adult alive today has ported a phone number, whether they realize it or not. A port is simply the transfer of service for a phone number, from one service provider to another. So, if you have ever switched cell phone …