Best Length for Blog Articles & When to Post Them

The Best Length for Blog Articles & When to Post Them

  There is unfortunately no magic formula that works universally when it comes to the length and frequency of posts for your business blog. Every business is different, and more importantly, every business has a different customer base, which means that reaching that audience and keeping their interest in your content varies pretty widely for each blog. There is some method to it, however, and you can get pretty close to the perfect length and posting schedule if you keep the following parameters in mind.   Post Length Will Depend on Multiple Factors   When deciding how long you want your blog posts to be, there is more than one factor you will have to take into account, including the obvious point of who your target audience is, as well as the type of blog it will be. Take a look at the following points to better understand what length …

Why We Love DocuSign

Like many other seemingly innocuous tasks that keep your business running smoothly, getting documents properly prepared and then signed is indispensable but doesn’t take up so much space in your mind. Obviously, when it becomes a problem or costs you a little too much time or money, that’s when it becomes evident that you may need a new solution to get it done. In fact, it’s possible that you’re already wasting time and money if you’re still committed to using paper for these documents. There are a few concerns that many business owners have that keep them from utilizing eSignature software, mainly security, but there is an answer to all of those concerns. That’s why we love DocuSign. DocuSign Eliminates the Need for Scanning, Faxing, and Overnighting Documents eSignature is one of the most valuable tools at your disposal–which so many businesses are already using–because it literally makes physical document …

Write About Business Blog

What Should You Write About in Your Business Blog?

  Thanks for joining us again! As we continue our new series, Building Your Blog 101, we’re going to get into the meat of a blog and figure out how it is actually written. More to the point, this post will shed some light on WHAT you should be writing about, so that you can build an exciting blog that people genuinely look forward to reading. That is what draws traffic to your website; it’s a lot more than just mashing a bunch of highly-searched keywords into your headlines (which will only take you so far). Read on to learn what kind of content your blog posts should have, to gain more interest and increase conversions with a few simple strategies.   Your Field of Business is a Big Factor   It’s a good idea to take some time to consider how you can create content that is related to …

4 Steps to Manage Your Phones Completely Online

Today, we are living in a golden era of technology which is making it possible for small businesses to streamline every aspect of their operations with simplicity and relatively low cost. Your phone system is no exception, either, because if you decide to the leap to utilizing a virtual phone system, then there is really no limit to the features and configurations you will have at your disposal, to customize your system in whatever way your business needs. A Quick Breakdown: “Virtual Phone Systems for Dummies” If you are not familiar with virtual phone systems for business, then the #1 fact you need to know about them is that you can take all the phones that you have which receive calls and control them entirely online through your dashboard with the virtual service provider. One of the greatest aspect of these systems is that you can use the phones you …

6 Reasons Why We Love BigCommerce

There are quite a few options out there now, if you’re looking for an ecommerce platform, but there are only a few great ones. BigCommerce is one of the best platforms you will find for a variety of reasons. In short, they are 100% secure, remarkably easy to use, and they provide the features and tools that are the most useful to you, built right in already. You can utilize BigCommerce by yourself or let your developer set it up–either way, you’ll come out with excellent results. Here’s why we love them. 1. Extremely Easy to Use Probably the greatest feature of BigCommerce is that you don’t have to be a pro to set up your online store, and it will come out looking beautiful. Take as much time as you want to get everything just right, but the software actually requires very little setup for those who need to …

Every Business Have a Blog

Why Does Every Business Have a Blog Now?

You most likely already know that having a blog attached to your business’ website is essential and why, but if you aren’t perfectly clear on the function of this kind of blog or don’t even have one on your site, then it will benefit you a great deal to gain an understanding of it. There’s a reason why most businesses have a website with a content marketing blog, and that’s for one simple reason–they work. If you’re a little foggy on why business blogs work so well, then this article will provide you with a clear explanation of their function, as well as an answer to why they work so well. A Business Must Follow Where Customers Are Placing Their Attention Blogging on the Web to promote your business, and ultimately sell product, is the latest incarnation of marketing (aside from the social media connection); however, the soul of it …

Using Personal Social Media Accounts for Your Business

  When businesses start using social media to promote their business, they tend to think of it as a free-standing campaign which has nothing to do with their personal activity on social. Yes, the business is a separate entity; however, social proof comes from honest engagement with actual people from your organization. That’s why it’s so important to create a real conversation between yourself and your customers.   Business Accounts Aren’t Enough It’s obviously the first step, when adding the social media component to your content, to simply add Facebook, Twitter, and other accounts specifically for the business. At the same time, though, people pay far less attention to posts from a business than they pay attention to posts appearing on someone’s personal page. The reason for this is mostly because people assume that a business is trying to sell them something, making the content inherently less trustworthy and less …

How Often Should You Post on Your Business Blog?

This is a question that many marketers and business owners tend to struggle with; meanwhile, the answer may be simpler than you think. Chances are, you have a blog attached to your business’ website where you post some sort of articles on a hopefully regular basis. Are you posting enough content? How do you know if it’s enough? There are 3 basic schools of thought regarding this question, the summary of which are explained in this post. Self-Assess: How Often Are You Posting Now? A lot of small business owners who are unfamiliar with content marketing open a blog because they heard somewhere that it can help their business, and then they don’t think about it too much thereafter, posting an article every now and then. That won’t do the business any good at all. A business blog is a form of media like any other. If news outlets, podcasts, …

How Can You Use Any Phone with a Virtual System?

Many virtual phone systems are known for being compatible with any type of phone, and any carrier. That’s a great asset for small businesses, but how is it possible? If you’re unfamiliar with virtual providers like Talkroute, then this fact can sound kind of ridiculous; however, the system truly does work with whatever phones you already have. What does this mean? As long as the phone has active service and its own 10-digit phone number, it will work with the service. Use your personal cell phone and those of your employees, your landlines at home or at the office, VoIP desk phones, Skype numbers, Google Voice numbers, or even a satellite phone if you actually have one. The system can route your calls to any of them, and any mixture of them, no matter what carrier they are with. How Does the System Do It? Instead of wiring all your …

Why Email is the Perfect Way to Reach Your Customers

Email is a somewhat unique and interesting form of electronic communication because it was one of the first ways that people utilized the Internet on a mass scale and is still in wide use today. While social media platforms and messaging tools come and go, email has remained popular through those transitions. Why Email Hasn’t Changed Much There have been some improvements to email over the years, but the general function and experience of it is basically the same as it was when it came out. In fact, when Internet access was first made available to the public, not many people saw it as being very useful for anything beyond something simple like email. In the beginning, visiting websites and using live messaging services, for example, were considered by most to be more of a novelty than an essential utility, as we know it today. But even though nearly every …