Keeping up with the competition requires businesses to pay attention to the latest business trends, including new marketing techniques. Marketing strategies are constantly evolving as businesses and entrepreneurs take advantage of the latest technologies. From the rise of the internet to the massive reach of social media, the way consumers shop continues to change. So, what are the latest trends in marketing and how do you apply them to your business? Customer advocacy, micro-influencers, transparency, and chatbots are just a few examples of new marketing trends. Here’s a closer look at these trends and others to help your business stay relevant. Why Follow Marketing Trends? What works today may not work tomorrow. Successful businesses understand that they need to stay one step ahead. Paying attention to the latest marketing trends allows you to: Monitor changes in consumer behavior Stay relevant to your target audience Grow …
Advanced History of the North American Numbering Plan
Why do North American phone numbers have nine digits? Who came up with the numbering system for phones? The use of seven-digit phone numbers across the United States & Canada started in 1947 through the cooperation of local telephone operators, AT&T, and the Bell System. While the telephone was invented in 1876, it wasn’t actually until 70 years later that the North American Numbering Plan was created. The numbering system was part of a large-scale effort to improve long-distance calling. It would eventually be referred to as the (NANP) and remains the standard for assigning phone numbers to this day. Here’s a closer look at the history of the North American Numbering Plan, including why it was necessary and what areas it covers. Calling a Neighbor Required a Telephone Exchange To understand the importance of the NANP, you need to understand how early telephone systems worked. …
How to Learn from Your Competitors to Grow Your Business
There is an unfortunate trait that most small businesses have, and that is the mentality of being afraid of their competitors or seeing them as their enemy. It’s true that they are competing for the same customers that you are, but even so, they can help you far more than they can hurt you. The first basic principle to understand about competing businesses is that, if there are multiple businesses who are offering the same product or service within the same general area, then that means there is a large enough market to support them all. If the market for that product turns out to be not large enough, then there is a kind of natural selection that comes into play. The market has a way of correcting itself wherein the finite number of customers who are interested in a particular product will gravitate towards the businesses that are …
The Benefits of Having an 888 Number for Your Business
Whether you’re an entrepreneur or a business owner with a growing organization, an 888 number can be an invaluable asset. It gives customers a convenient way to contact your business, along with many additional benefits. Let’s take a closer look at 888 numbers to find out why you should get one for your business. What Is an 888 Number? 888 numbers are a type of toll-free number. Toll-free numbers start with a three-digit code. Along with 888, phone service providers may offer toll-free numbers that start with 800, 833, 844, 855, 866, or 877. Most people are familiar with 1-800 numbers. 800 numbers were originally released in the 1960s. The availability of toll-free numbers gradually decreased, leading the FCC to release additional toll-free area codes. 888 numbers were added to keep up with the demand for toll-free numbers. Other than the digits used, there is no …
Blavity: The Tech Company Helping Black Millennials Thrive
Blavity aims to empower Black millennials and the proceeding generations by giving them a platform where they can share authentic stories. Launching a successful tech company is not an easy feat. More than one in five startups fail during their first year. 90% fail within a decade. Millennials lag previous generations in amassing wealth. A lack of funds creates more challenges for entrepreneurs with original ideas. The US tech industry is also disproportionately white, which often leads to additional barriers for people of color. Morgan DeBaun is helping to break down those barriers and give Black millennials an online platform where they can thrive. DeBaun launched Blavity in 2014 to allow underrepresented voices to share stories and news not covered by mainstream media. Four years later, the company secured $6.5 million in its latest round of funding. Blavity is now a massive online ecosystem that reaches over 100 million …
What Makes the Best Phone Tree for Businesses?
As you start expanding your phone system to accommodate the needs of your business, you should consider implementing a phone tree. A phone tree is another name for the automated menus that many businesses use to field customer inquiries. It gives you a way to help callers reach their desired department or extension. However, the benefits of it depend on how it’s set up. In the following article, we’ll examine the main benefits of a phone tree and how to choose the right system for your business. What Is a Phone Tree? A phone tree is a type of automated telephone system that provides callers with voice menus. The menus direct callers to the necessary extension or prerecorded message. Most people have interacted with a phone tree system before. When you call a business & an automated message asks for a voice prompt or numerical prompt, you …
How to Cut Your Turnover Rate and Retain Employees
It can be difficult to find great people to work for your company, and it’s hard to hold on to them. It’s not even the fault of the person hiring an employee. Many times, it just can’t be helped for a variety of reasons that we’ll touch on here.. Though it’s not all that complicated to create a satisfying work environment, it can be tough to know what you can do on your end so that the people working on your team are happy with their jobs. As a business owner, you want to hang on to the team members you’ve got because replacing them is obviously time-consuming, costly, and stressful. Here are a few pointers you can use to make sure your people stay with you, practicing good strategy from the moment you hire them & even before then. Sometimes People Just Don’t Work Out No …
Reasons to Take a Vacation from Your Business This Summer
Attention Business Owners: You have to take a vacation sometime. The unfortunate truth is that business owners work too hard, rarely even having the thought that they will get to take a vacation. Running a business is difficult. It’s truthfully one of the most stressful jobs in existence, automatically requiring you to handle a wide variety of responsibilities. You have to do all those things very well, too, because the consequences of an error on any front can be much greater than those of a typical job. Making a mistake could mean an employee doesn’t get the correct pay, or a marketing decision results in the loss of hundreds of new sales, or the new person you just hired never even shows up for work. While everyone thinks that business owners have the greatest dream job ever, you’re toiling away every day just hoping that the company doesn’t go …
Reasons Why Your Customers Want to Text You
Did you know that over 6 billion texts are sent every day?! Like most new technology, texting did take time to take hold with the public. In 1995, the average American sent just 0.4 text messages per month, according to Mobivity, and by 2000, the number still stood at just 35 a month– or about one text a day. The average American sends about 94 of them per day. Of course, many of these texts come from businesses or bots, not real people. Still, Americans are defaulting to text as their preferred communication medium more & more often. Texting is not a uniquely American habit, either. About five billion people, or 65% of the world’s population, enjoy access to texting. Why do people everywhere love to communicate by text message? And why would a customer want to text your small business instead of calling, emailing, or contacting you through social …
How to Prevent Feeling Overwhelmed as a Business Owner
Starting your own business is incredibly exciting. When it begins, you’re likely riding the high that comes with quitting the 9-5-grind to go your own way. Then things start picking up. Where before it wasn’t hard to stay on top of your daily routine & separate the professional from the personal, now you’ve got more work than you can deal with, and things are beginning to blend together. Your work days might be bleeding into your personal time, and you catch yourself answering emails when you know you should be sleeping. While too much work as a business owner or a freelancer is a “good problem” to have, it can still add up to more than you can handle. Taking on every project that comes your way is a common mistake most business owners make when first starting out. More work is always better than less, right? Plus, what …