Allbirds Founders Brown and Zwillinger

More Than Shoes: Allbirds Founders Brown & Zwillinger Make a Difference

  Starting a footwear company without branding or flashy marketing ads seems as if it would be a recipe for disaster. For Tim Brown and Joey Zwillinger, it was the key to their success. The story appears unlikely but true. Tim Brown, a former professional footballer, and Joey Zwillinger, the president of a biotech firm, built Allbirds. For those who aren’t familiar with the brand, Allbirds is a New Zealand-American shoe company founded in 2016. Allbirds has a small line of footwear for women, men, and children, featuring shoes made from sustainable sources such as wool and castor bean oil. The company was valued at over $1.4 billion in 2018 and continues to grow. They’ve made shoes worn by the biggest celebs. They’ve managed to do all this in just a few years with a product line that only includes a few different shoes and a limited selection of colors. …

CEO 23andMe Anne Wojcicki DNA Testing

How CEO of 23andMe Anne Wojcicki Modernized DNA Testing

  If there’s a gene for entrepreneurship, the Wojcicki family has it. Susan Wojcicki is the CEO of YouTube. Her sister Janet is a leading anthropologist and epidemiologist. Their youngest sister Anne is the CEO and co-founder of 23andMe, the world’s first direct-to-consumer genetics testing service. And yes, their mother Esther Wojcicki wrote a book about parenting, which is called How to Raise Successful People. (The key is letting your child lead, she says.) Perhaps it was the family’s propensity for entrepreneurship that prompted Anne to explore the idea of an FDA-approved genetics testing service for anyone willing to part with $100 and some saliva. The core concept is not, after all, something many entrepreneurs consider. She herself, however, says her idea emerged because she is “obsessed with bringing the consumer voice to healthcare.” 23andMe has certainly given individual people unprecedented access to their own genetic information, data that even …

Prepare Business Possible Recession

How to Prepare Your Business for a Possible Recession

Small business owners face an uncertain future right now. Media outlets, political leaders, and economists have talked about a possible (likely) “recession” and even the potential for a “depression.” We may have no control over global economic policy, but we can do a lot to help to keep a recession from happening in our own homes and workplaces. That’s why we prepared this brief guide to help you cut through the language of fear and focus on what you can do to help your business grow during a possible recession. What Is a Recession? Technically, a recession occurs when the Gross Domestic Product (GDP) of a nation contracts for two consecutive quarters. The last time a recession hit the U.S. was in December 2007. That recession ended in June 2009. Normally, the U.S. economy experiences a recession every four years. However, between 2009 and 2020, there has been no recession …

call now retro phone

Should Your Startup Get A Vanity Phone Number?

  Are you part of an up-and-coming startup? Are you able to be reached by new prospects easily and in a memorable way? Let’s™ face it, potential clients are bombarded by information for all kinds of services every moment of the day. Thanks to the internet everyone is just a quick search away but the needs of every business prospect are different. So you should ensure that your startup is easily able to connect with clients needs from day one.     How Vanity Phone Numbers Can Give Your Business an Edge   Have you considered the amount of prospects that you may be leaving behind by foregoing a business phone system? Believe it or not this is a common problem amongst new startups that are trying to cut costs. As more and more consumers are able to connect to new business start ups online and through social media, many …

Story of GoPro Founder Nick Woodman

Ready, Set, Action Camera: The Story of GoPro Founder Nick Woodman

  Follow your passion. Is that profitable career advice? Or a one-way ticket to life as a starving artist, gamer, or writer? According to Nick Woodman, founder and CEO of the American technology company GoPro, your passions are your most reliable guides in life and in business. Nick started creating his product after watching amateur photographers like himself struggle to take pictures while surfing the waves in Australia and Indonesia. Today, the business pulls in more than $1 billion in annual revenue. While Nick may have achieved success by following his passions, you probably know many other entrepreneurs who have followed their passions straight into penury. You know it takes more than passion to lift an entrepreneur from a failed company to an internationally successful one. Nick knows that, now, too. After GoPro nearly went belly up in 2017, Nick admitted that long-term success required a big dose of realism …

computer working

Useful Benefits of Using a Business Phone System

  Clear and concise communication is important to grow your business no matter which sector you are working in. As your business starts growing, it is essential for you to outgrow your phone lines beyond your personal mobile numbers. There are a number of tasks that need to be done via phone calls. Whether you are calling your customers, doing cold-calling to boost sales or conducting telephonic interviews, a business phone number will make things easier for you. Your employees need a secure communication system to contact each other as well as their prospective clients. It’s important to have a common shared platform for all your team. For busy sales representatives, a business phone system is a must-have.   Here are some of the top-notch benefits of using a business phone system:   Save on costs and time The old school fax system is outdated now, and you want to …

marketing 101

Marketing 101: The Comprehensive Guide for Business Owners

Effective marketing introduces your products and services to the people who might want to buy them. For B2C (business to consumer) companies, that means connecting with individual consumers, and for B2B enterprises, it means cultivating relationships with other businesses. In this comprehensive guide to marketing, we’ll look at the fundamentals of marketing, including what it is, what it isn’t, its major components, and some of today’s most efficient and productive marketing strategies.     What Marketing Is … And Isn’t   Ask 10 small business owners to define marketing, and you’ll get 12 different answers. For some entrepreneurs, marketing is a slippery, squishy concept that means … whatever they want it to mean. Unfortunately, this approach doesn’t help you sell more products or secure more clients. Real marketing has firm boundaries, and it interacts in defined ways with the other components of your business. What Is Marketing?   The American …

Business Communication Crucial to Company’s Success

Why Business Communication is Crucial to Your Company’s Success

  Effective business communication plays a vital role in all aspects of business. It affects processes and efficiency in all departments of the organization. If there’s poor communication, your business may encounter many unforeseen problems like delayed projects, disgruntled customers, and diminishing productivity. Read on and learn more!   Types of business communication   Internal upward communication In internal upward communication, information flows from the lower levels of hierarchy to the upper levels. This includes feedback, reports, and surveys that employees use to deliver information to team leaders. Furthermore, employees can express their feelings, ideas, and requirements. Upward communication also helps the top management to know the changes to make to the business. For instance, a marketing report may include statistics such as social media management, website visitors, and total leads generated. When a business allows subordinates to make their contribution, they are influenced to work more and hit their …

Emily Weiss Beauty Industry Glossier

How Emily Weiss Shook Up the Beauty Industry With Glossier

What does it take for a 33-year-old female blogger to raise $100 million in venture funding, build a $1.2 billion business, and make Time’s Next 100 list? According to Emily Weiss, the founder of Glossier who accomplished all the above, it takes an unbeatable brand. “I am crazy for good branding,” she said, “and I admire companies that get it right.” Get it right, she did. Emily, who started adult life as an intern at Teen Vogue and then as an independent beauty blogger, has flipped the established beauty industry upside down with her creative messages, packaging, and products. Here’s how she did it: Why the Beauty Industry Is So Difficult to Disrupt   Women and men have been applying makeup as a beauty treatment for about 5,000 years now. From ancient people who applied beauty treatments made from henna, chalk, and soot to modern folks who rely on elegant …

future of telecommunications

The Future of the Telecommunication Industry

  The telecom industry is growing fast. The advanced technologies have brought some dramatic changes to offer enhanced customer satisfaction. It is anticipated that 2020 will bring more and varied opportunities. The changing customer demands, evolving digital supply chain, and ever-smart devices will make the industry advanced and more responsive. Also, telecom companies will act smartly and more diligently to compete in this fast-paced and complex global economy. They will have to navigate a world where customers are demanding and frequently want new updates to make communication easier than ever.   What Is the Future of the Telecom industry?   The telecom industry will be more result-driven. It will develop advanced and innovative technologies to create an easy and safe solution for customers.   Here are a few things that customers can expect from telecom in the future: Industry Restructuring To win the support of customers and regain their trust, …