Email Open Rate Key Analytic

Why Your Email Open Rate is the Key Analytic

In the world of email marketing, there are many different metrics for determining a campaign’s success and even more opinions on which one is the most important. So far in this series, we’ve talked about the often-underappreciated click-through rate and how it tells you when you’re getting people’s attention and when you’re not. We’ve also discussed conversion rate and how it’s one of the most important analytics you have at your disposal. After all, it tells you how many people are encountering your content and then taking the ultimate desired action, which is of course buying from you. Now it’s time to address the analytic that makes all of the others possible – the email open rate. What Is an Email Open Rate? As you might have already guessed, email open rate is the percentage of recipients that see the subject line of the message you’ve sent and choose to …

Office Phone System Should Go Virtual

10 Reasons Your Office Phone System Should Go Virtual

  1. Trim the Fat & Lower Your Cost Have you considered switching from a traditional phone company to a virtual phone system? A virtual phone service like Talkroute is most likely going to be much less expensive than using one of the main phone carriers that you may be using right now. Many of these suggestions are of course for businesses that run out of a separate office, but you can use most of the same principles by applying them to your home business, too. Business phone systems can get pricey very quickly, but thankfully the traditional providers are not the only option you have at your disposal. Switching to a virtual phone service provider can save a business a lot of money by eliminating the need for additional phone hardware and network equipment because you can simply use the phones you already have. Traditional providers also tend to …

Gary Vaynerchuk Created Success

How Gary Vaynerchuk Created Success Out of Nothing

If you want an example of a fiercely ambitious, highly gifted entrepreneur, you can’t do much better than Gary Vaynerchuk. He’s been on the “hustle” since he was a young kid in New Jersey, and a talent for creating profitable businesses is in his blood. You’ve probably seen him somewhere online, especially YouTube, because he documents nearly every minute of his days to promote himself and his businesses as much as is humanly possible. In fact, he’s probably the first person to document his life to the degree that he does, which has prompted many other entrepreneurs to follow his lead to promote their own companies. The CEO of his massively successful media company, VaynerMedia, venture capitalist, investor in a wide range of social media companies and other investments, frequent public speaker, and creator of multiple original segments on YouTube, “Gary Vee”, as he is known to his fans, never …

Long Form vs. Short Form Emails

Long Form vs. Short Form Emails: Which Work Best?

As a small business owner, you’ve probably heard by now that email marketing is a worthwhile online marketing strategy. With conversion rates consistently above other advertising techniques, it’s often the go-to source for transforming prospects into paying customers. To keep the pep in your copy and your conversation rates high, it’s vital to know how to carry out a solid email marketing campaign. There’s more than enough advice out there about long form vs. short form website copy and blog content, but when it comes to email marketing, there are a lot of mixed messages. Many professional marketers are sold solely on short form copy, shouting its dominance from the rooftops. Others take a more well-rounded approach, encouraging you to diversify anything and everything email-related. Ultimately, the take-home message is simply to write your email copy—long form or short form—in a particular way so that it achieves the purpose you …

How RE/MAX Is Using Virtual Phone Numbers to Crush the Competition

  Let’s face it, no matter what industry you may be involved with, we are all looking for a competitive advantage. That one thing that will give us the edge over our competitors. And when it comes to the cut throat world of real estate, there may never be a more truthful sentiment among agents. Whether you are managing listings for apartments, multi-million dollar homes, commercial spaces or everything in-between, there is always another agent around the corner ready to steal your listing and close that sale. With more than 123,000 agents worldwide, there is no surprise that REMAX was ranked as one of the top 10 global franchises and called “the fastest growing franchise brand” by entrepreneur.com. Nobody can argue REMAX’s achievements in such a fierce market but their ability to replicate their successfully model both nationally and around the world is truly remarkable. While there are many tactics …

Arianna Huffington

Arianna Huffington: From Entrepreneur to Influencer

  If you live in America, then you’ve probably read and heard at least something about Arianna Huffington in the past couple of years, which is ironic because she is actually from Greece. Nevertheless, you could debate the reasons why she has actually been thrust into the public forum these past few years, most likely because one of the latest books that she’s published about the importance of healthy sleep habits struck a chord with a lot of people. Arianna has been writing books for decades, and she is exceptionally intelligent. An intellect like hers that is matched with relentless self-motivation to work in different fields, influencing many people as she goes, is a pretty rare combination to occur in the same person. All the books which she has published over the years seem to be her way of expressing and releasing all of the ideas she has inside of …

conversion rate

How to Understand Your Conversion Rates & Improve Them

For any small business utilizing online marketing of any kind, there aren’t too many metrics that you want to be more aware of than the CR (conversion rate). Otherwise, if you are just continually creating and publishing content without running analysis on it, then you are doing it blindly and won’t know what’s working, what’s not working, and which content you need to change according to its performance with your audience. If you are well-aware of the CR, on the other hand, but can’t figure out how to improve that number, that’s obviously a problem, too. Businesses have been trying to come up with ways to persuade web searchers to buy from the business they’re promoting through the emails they send out for a really long time. The difference now is that there are online metrics like conversion rate that can help you immensely in getting a solid grip on …

Jeff Bezos Talkroute

The Early Years of Jeff Bezos: Creating an Empire

  We all know Jeff Bezos as the billionaire mogul who built the company that made it possible for us to buy pretty much anything we want online and see it show up on our doorstep, post-haste. What we don’t really think about as much is that Amazon had to come from somewhere. It didn’t just materialize out of nowhere, and the founder and CEO of the company, Bezos, participated in a journey, from childhood until today, that shaped him into the entrepreneur who would transform ecommerce forever. When you look at the progression Bezos went through and the steps he took to end up where he is now, it almost seems like he knew exactly what he was going to do, from the very beginning. Of course, he couldn’t have known the empire he would later build, but every phase of his life brought him closer to that destination …

Click-Through Rate

Does Your Click-Through Rate Really Mean Anything?

Click-through rate. It’s a sort of contentious point among content marketers, some considering it a useless metric and others believing it to be a number that can provide you with a lot of useful information to create better content. There is a case to be made that CTR isn’t the best metric to look at to improve your content when there are so many other metrics that can give you a clearer picture of how your content is performing; however, if you discard CTR right off the bat, then you’re throwing out a tool that inherently carries insight that you can really use. Here, we’re going to show both sides of this argument while focusing on the value of CTR, what it actually means, and how to shift your perspective concerning CTR. There are quite a few ways that you can use the information to help you understand what’s happening …

How Business Can Benefit from Virtual Phone Number

How Your Business Can Benefit from a Virtual Phone Number

  As virtual phone numbers were basically created for businesses, it’s a given that they carry with them a lot of benefits for businesses. Those benefits are not always spelled out for businesses by the virtual service providers, though, so we thought it fitting to show exactly what you can do with a virtual phone number as a small business owner. In their function, they function pretty much the same exact way as a normal number, but in addition to the standard service that you would get with any other number that you’re used to, virtual numbers are actually quite a bit more versatile. It’s kind of like when you switch from using CDs for your music to using mp3s. You’ll be able to do a lot more with mp3s than CDs, and you’ll be able to do it quicker, more cheaply, and more easily. Your business has more options …