Start, Run, & Grow Your Business

5 Engaging Formats that Work Best for Marketing Blogs

Whether your writing experience is in conventional media or blog content (or you’re a business owner trying to put out a blog because you see the value in it) isn’t the most important thing. You have to realize that writing a marketing blog for your business is a totally different feat. At its core, the principles aren’t all that different. If the articles are exciting, original, interesting, or useful, then people are going to read them! However, what works in a marketing blog isn’t quite the same as traditional written work. There’s definitely a different slant on what captures the attention of an Internet audience. Take these five examples of article formats, and run with them because they will give you an immediate advantage..the ability to inspire clicks. 1. Numbered Lists Numbered lists are still some of the most clickable blog post types that you can use. Yes, the Internet …

8 Personalized Notes to Give Your Customers for Valentine’s Day

It’s always a good thing if you can find an occasion to send out a note to your customers. Just to show them that you haven’t forgotten about them, and that they aren’t just a number to you. Sending out a personalized note on Valentine’s Day might be one of the best times to do it because they’re probably not expecting it, and it will come as such a pleasant surprise. It’s not difficult at all to send out a quick message.. even if it’s just to say hello and greet the customer, showing them that you care enough to take the time. However, we get that it can be tough to think of something to say. Which is why we’re giving you a bunch of pre-written notes here that you can use for your Valentine’s Day message. Now you have little excuse NOT to! Standard Valentine’s Day Greetings Want …

How Mashable CEO Pete Cashmore Made News More Relatable

Mashable is a media & entertainment company with over 48 million followers across a variety of social media platforms. Millions of users view Mashable content each day on Facebook, Instagram, Twitter, YouTube, and the company’s website. If a news story is trending online, they likely have an article covering the topic. Mashable launched in 2005, a year after Facebook and a year before Twitter. Just 12 years later, it sold for close to $50 million. So, who is responsible for the growth of Mashable? How did the company become one of the fastest-growing digital publishers? Where does the company have planned next? In the following article, we examine the history of Mashable & the person behind its success. Mashable Started as a Blog Written by a Teenager Pete Cashmore founded Mashable in 2005 as a simple WordPress blog. Four years later, Time Magazine voted Mashable one of the …

Set Your Sights on Success: Propel Your Business in 2024

With a brand new year comes so many new opportunities for your business. After the challenges of the past 2 years, you may be very much looking forward to a fresh start in 2024. So, what is the best way to start the new year with a positive perspective? When it comes to goal planning and setting your business up for growth, the beginning of the year really is the perfect time to re-evaluate your current practices. In the following article, we will explore some of the most effective strategies for propelling your business to even more success in 2024. From goal setting to disaster planning, use these tips to make sure this a banner year for your business. Set Clear Goals for the Coming Year Start by thinking about the long-term goals you hope to achieve by the end of the year. Where do you see your …

5 Reasons Why You Should Get Rid of Your Business Landline

In the old days, one of the first steps to opening a business was having a telephone installed. Now, the traditional landline phone may be on its way out, replaced by cell phones and PSTN technology. In fact, many companies began phasing out their landlines at least a decade ago. It may be time for you to eliminate your landline, too. If you’re wondering whether you’ll be able to keep a professional business running without a landline, the answer is yes. You can set up a virtual phone system which provides everything that your old landline used to—a call menu, a welcome greeting, professional voicemail, and much more. Of course, if you’d like to keep your landline, that’s perfectly fine! You can incorporate it into a virtual phone system as well. Keep on reading for some of the best reasons to cut the cord on your business landline. Five …

15 Ways to Spend Under $200 to Grow Your Business

In a highly competitive world like today, where everything happens in the blink of an eye, ensuring that you are at the forefront & reaching your audience can be a big challenge. Marketing is one way that can help you reach new customers and propel your business to success. Unfortunately, small businesses have a relatively tight budget when compared to large scale ones. Most of the money that arrives ends up in the operations of the business.. payroll, inventory, payment of suppliers, etc. In this context, marketing or advertising can get short shrift. But did you know you can effectively market/advertise your business with under $200? It seriously is possible! However, with a minimal budget, you must be more creative in determining the right marketing strategy. Here are 15 ways for business owners to grow their business on a tight budget. 1. Ensure a strong & competitive …

6 Ways to Pinch Pennies & Cut a Ton of Company Spending

Businesses have been looking for ways to cut their operating costs for as long as businesses have existed. It can be a troublesome area because business owners have to sort of use triage to figure out what gets cut and what stays, sometimes resulting in cutting things out that you don’t necessarily want to get rid of. There’s only so much money in the budget, though, which means some things are going to have to go. The trick is to take a really close look at where you’re spending money, down to the very smallest of expenses. In fact, the really small expenses can be the best things to eliminate because they tend to have less of an impact, or consequence on your business. If you find yourself in need of cutting costs, this post is going to help because we’ve compiled a list of a few ways you …

15 Tips for Video Meetings While Telecommuting for Business

Telecommuting has become commonplace for workers across almost all industries especially due to Covid-19. Most people have adapted to the situation, but as with anything, it comes with challenges. Working from home requires you to manage your time wisely, which is not always easy when you need to hop on multiple video meetings throughout the day as well. Dealing with frequent remote meetings is one of the biggest complaints from teleworkers. Which is understandable! In the following article, we give some helpful tips on how to better manage your video meetings going forward.. So you can be confident AND productive. 1. Test Your Video Conferencing Technology Thanks to modern technology, you typically don’t need any special hardware for video conferencing. Laptops, smartphones, and tablets include cameras and microphones. You can also get headsets with mics for better audio or for adding audio to a desktop computer. No matter …

How to Stop Spam Calls to Your Virtual Phone Number

Spam takes all forms nowadays with the explosion of communication capability by way of email, calls, and even text messages. There’s the occasional solicitation call, and then there’s a whole other category of relentless spamming to your phone number that seems unending. Though you may not be able to eradicate 100% of these unwanted calls, you can use these measures to stop the vast majority of them. 1. Consider Switching Out Your Number There is actually one sure way to get rid of all spam to your virtual number, and that is to simply get a new number. Obviously, this is not an option if it is your established business number that you’ve had for years; so, you can only remove it completely if it is not the actual number that people dial to reach you (if you’re forwarding calls to it from your main number), or …

Tips for Managing Stress and Anxiety as a Business Owner

There are many positives that come along with running your own business. You can make your own schedule. You make all the decisions about how to spend your revenue. On the flip side, making all the decisions all the time can feel overwhelming and stressful. It’s important to develop the tools to handle stress and anxiety as a business owner. The Anxiety and Depression Association of America reports that 70% of adults encounter stress or anxiety every day. Most of these adults say the stress interferes with their lives. Similarly, most business owners would likely report that stress has a negative impact. The problem with being afflicted with burnout when you’re a business owner is that you can’t exactly stop and smell the flowers for a while, and then come back when you’re refreshed and re-centered. The business isn’t going to slow down for you, and neither is the workload. …

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