We increased our conversions by 48% with this simple explainer video. You have probably seen an explainer video on nearly every company landing page. They are everywhere. Now you are thinking about creating your own but you don’t know where to start and more importantly, you don’t have much money to spend. We get it. Talkroute is 100% bootstrapped and we know how important every last dollar can be. The bottom line is that you need an explainer video. There are very few rules that I believe apply to every business but the use of video for marketing is one of them. You would never expect to visit a company site without seeing text that explains a product or service. So why do we feel the absence of video is acceptable? Videos are 6x more effective than print and have a 41% higher conversion rate. So we decided …
We Got Accepted Into Techstars & Turned Them Down
Yes, we were accepted into one of the nation’s most prestigious accelerator programs and turned them down. So are we crazy? I’m sure there are those of you out there that think we are nuts for turning this opportunity down. That’s fine and you may be right. My goal is not to convince anyone that we were right or wrong or if given the chance, what you should do. Instead, I want to bring you an alternative perspective and hopefully give you some points to consider. I am emailed about this topic regularly and asked questions such as; “Should I apply to Techstars?” I cringe when I receive these emails, as I’m not qualified to provide an opinion since I don’t know anything about you or your startup. Techstars has a lot of merit and I respect the people behind the program. I don’t want to create the …