The Talkroute Blog

  When businesses start using social media to promote their business, they tend to think of it as a free-standing campaign which has nothing to do with their personal activity on social. Yes, the business is a separate entity; however, social proof comes from honest engagement with actual people from your organization. That’s why it’s so important to create a real conversation between yourself and your customers.   Business Accounts Aren’t Enough It’s obviously the first step, when adding the social media component to your content, to simply add Facebook, Twitter, and other accounts specifically for the business. At the same time, though, people pay far less attention to posts from a business than they pay attention to posts appearing on someone’s personal page. The reason for this is mostly because people assume that a business is trying to sell them something, making the content inherently less trustworthy and less …

This is a question that many marketers and business owners tend to struggle with; meanwhile, the answer may be simpler than you think. Chances are, you have a blog attached to your business’ website where you post some sort of articles on a hopefully regular basis. Are you posting enough content? How do you know if it’s enough? There are 3 basic schools of thought regarding this question, the summary of which are explained in this post. Self-Assess: How Often Are You Posting Now? A lot of small business owners who are unfamiliar with content marketing open a blog because they heard somewhere that it can help their business, and then they don’t think about it too much thereafter, posting an article every now and then. That won’t do the business any good at all. A business blog is a form of media like any other. If news outlets, podcasts, …

Email is a somewhat unique and interesting form of electronic communication because it was one of the first ways that people utilized the Internet on a mass scale and is still in wide use today. While social media platforms and messaging tools come and go, email has remained popular through those transitions. Why Email Hasn’t Changed Much There have been some improvements to email over the years, but the general function and experience of it is basically the same as it was when it came out. In fact, when Internet access was first made available to the public, not many people saw it as being very useful for anything beyond something simple like email. In the beginning, visiting websites and using live messaging services, for example, were considered by most to be more of a novelty than an essential utility, as we know it today. But even though nearly every …

  There’s no judgment here, whatsoever, but you’re in the minority if you don’t have a blog attached to your business’ website.   You may have noticed other businesses with blogs and wondered why they are bothering with it. Here’s the basic function and purpose of a blog for your business.   The Mainstay of Content Marketing Content marketing encompasses quite a few different elements which can work together to promote your business online. The mainstay, however, is a blog. If you don’t have a decent website, first of all, then you’re already shooting yourself in the foot. Creating a website is Step #1. Then, your second order of business should be adding a blog, or even multiple blogs. But, start with one.   Why Does Every Business Have a Blog Now? Probably the two best ways to market your business today, no matter what size it is, are blogs …

We’re all familiar with cloud data backup services, but how many of us actually use those services? A lot of us do use them because a variety of cloud backup providers still have quite a few customers. They’ve been around for a while now, taking individuals’ and businesses’ data and storing all that information on their own servers. Let’s take a look at why the service is so successful and whether we should be giving them our data. Why Do We Need It? “Need” is a strong word, but we definitely have use for these services. Like many other services, they essentially give you the opportunity to pay them to do something that you don’t have the time to do, yourself. When you can’t cut your grass yourself, you can hire a company to do it for you; when you don’t feel like backing up all of your documents, you …

  Podcasts can be very tricky. Like any other up and coming medium, there are a ton of people creating their own podcasts to try and break into the limelight and get an audience to tune into whatever their content is, which obviously means fierce competition. You can make it work for your business, but of course, there is some strategy to it.   A Little History of Podcasting Podcasts are something of a phenomenon today, but they’re by no means a new thing. They have been available basically since smartphones have existed and have developed over the years, only recently advancing significantly and gaining serious momentum through YouTube, social media, and still-increasing interest from audiences. There were only a few podcasts in the beginning, but now you can find one that focuses on virtually any subject, ranging from education, to entertainment, to comedy, to just absolute nonsense. Many celebrities …