“70% of buying decisions are based on how a customer feels they were treated.” It may sound obvious but if you treat a customer well, you will have a customer for life. So why do so many businesses fail at basic customer service? Sure, there are some truly terrible businesses out there that really don’t care about their customers. But I choose to believe that the majority of businesses that failed, did so unintentionally. It’s easy as business owners to get wrapped up in the importance of your product or service. Don’t get me wrong, your product is extremely important. However, it is still not as important as how you take care of your customers. In fact, a recent study shows that 70% of buying decisions are based on how a customer feels they were treated. That is a staggering number and one that must not be ignored. …
