People don’t want to feel like they are just a number. For years, businesses have found creative ways to make phone numbers more memorable. In the 1960s, a Boston carpet cleaning company did just that. While the Marvelettes sang about Beechwood 4-5789, Adams & Swett Rug Cleaning asked Boston residents one simple question: “How many cookies did Andrew eat?” The answer was their phone number. Andrew 8-8000, or Andrew ate 8,000. Although exchange names are long gone, Adams & Swett still posts the jingle to their site, proof positive that their marketing not only worked but that it’s still working some 50 years later. Andrew 8-8000 is an example of a vanity number, a memorable phone number designed to stick in people’s minds. And while it worked so well with Adams & Swett, would it be worth it for your business? What does a vanity number actually offer? In this …
